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YOUR ALL-IN-ONE GROWTH PARTNER
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< $25/hr
2 - 9
Australia
We are strategists, critical thinkers, creatives and results-obsessives. There’s not much that gives us greater kicks than a KPI on an upward trajectory.
121 Group is a full service brand, marketing and digital agency with expertise in both B2C (business to consumer) and B2B (business to business) solutions across all digital and traditional channels.
We service the entire APAC region from our offices in Melbourne, Sydney, Brisbane and Perth.
Explore 121 Group office locations and service areas.
222 Exhibition St level 7 Melbourne Victoria Australia 3000
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Explore 121 Group's portfolio and selected projects.
The Challenge: The challenge for SEO was to improve organic visibility against the competition. The major problem was that none of the individual medical centres were optimised, often missing metadata and having minimal SEO authority. The Google My Business (GMB) profiles were unoptimised, missing critical GMB and citation signals. The SEM team’s key challenge was finding a system in which the budget was effective and available across all 72 centres. This would help ForHealth reach conversions and CPA targets, ensuring that struggling centres were supported and that over-achieving centres weren’t over-crowded. The Solution: Each medical centre website had SEO and GMB campaigns set up across key areas below: 1. Keywords, content, and on-page optimisation: Ensuring each centre and service page targeted the correct keywords with optimised content and metadata. 2. Technical factors: Ensuring each centre was technically sound, consistently reviewing 50+ different technical items monthly. 3. Backlinks and GMB citation building: Acquiring links from high-quality sources and domains. 4. Optimised GMB performance: Improving Google My Business signals (categories, keyword in business title, image, and description), building citations for each centre, ensuring NAPW (name, address, phone number, and website) was consistent, and optimising on-page signals on the website by adding localised schema markup. The SEM team needed to go outside of Google Ads data alone for the SEM campaign. Working with the ForHealth team, the SEM team organised average patient wait times, average monthly visits, and ‘did not show’ data to devise a monthly priority list system. This strategy allowed the highest-opportunity centres (ones with the most room for new patients) to be identified and allocated more budget each month, effectively minimising the average patient wait times at higher-trafficked centres. The Result: Overall, in 2021 vs 2020 SEO increased by 46% in goal completions (calls and appointment requests), and traffic (users) increased by 42%. At the same time, GMB had improved by 30 per cent year-on-year in additional actions, including website visits, directions requests, and phone calls. After months of perfecting this system, for SEM, Medical’s search campaigns saw an industry-leading CPA decrease of 58 per cent to its lowest ever benchmark. Centres that had historically struggled to maintain consistent patient numbers were being used as central tools for growth, and as a result, average monthly conversions doubled throughout 2020/2021. Read More
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What services does 121 Group offer?
121 Group provides software development, consulting, and innovation services to help businesses grow and succeed.
Which industries does 121 Group serve?
121 Group serves industries such as finance, healthcare, and retail, among others.
Where is 121 Group located?
121 Group has locations in the United States, Europe, and Asia.
What technologies does 121 Group specialize in?
121 Group specializes in technologies such as cloud computing, artificial intelligence, and data analytics.
Does 121 Group offer dedicated developers?
Yes, 121 Group offers dedicated developers to help businesses meet their specific needs.
How can clients contact 121 Group?
Clients can contact 121 Group through their website, email, or phone.
What makes 121 Group different?
121 Group's expertise in innovation and consulting sets them apart from other companies.
What engagement models does 121 Group offer?
121 Group offers flexible engagement models, including time and materials and fixed-price.
Does 121 Group work with startups?
Yes, 121 Group works with startups to help them grow and succeed.
Does 121 Group serve enterprise clients?
Yes, 121 Group serves enterprise clients with their complex needs.
Does 121 Group provide maintenance and support?
Yes, 121 Group provides ongoing maintenance and support to ensure the success of their projects.
How long has 121 Group been in business?
121 Group has been in business for over 20 years.
What is 121 Group's development process?
121 Group's development process involves collaboration, innovation, and delivery to ensure successful outcomes.
Does 121 Group have client testimonials?
Yes, 121 Group has client testimonials and case studies available on their website.
What certifications or partnerships does 121 Group have?
121 Group has certifications and partnerships with leading technology companies.
What types of projects has 121 Group completed?
121 Group has completed a wide range of projects, including software development, consulting, and innovation initiatives.
Is 121 Group a certified partner of any major technology companies?
Yes, 121 Group is a certified partner of Microsoft and Amazon Web Services.
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