Overview About 3dm

Background  Celebrity Trainer Satish Paryada was coming up with a program by name Lean Bodies by Satish Parada. A 3 months program to lose fat, get strong and stay lean. They reached out to us to spread the word of the program and call out open for registrations.  Brand  Satish Paryada is a master functional training expert who is known for his engaging and intense circuit training workouts, During his 14 years of experience in the UK and India, Satish had enabled the transformation of thousands of individuals. He is an internationally trained and accredited trainer with a proven track record in transforming the bodies and minds of hundreds of clients. He is currently the personal trainer of Tollywood superstar Mahesh Babu and Jr.NTR. Nara Brahmani, Advi Sesh, Vikram Chiyaan & Jwala Gutta. Satish is an Internationally Certified Sports Nutrition Specialist with a proven track record in transforming the bodies and minds of hundreds of clients.  Objective  Awareness of the program to both the existing members and call out for new members to register for the 3 months program. Increase walk-ins, free trials, and the overall membership score. The program was about staying lean and transforming lifestyles and not just fat loss or muscle gain. It was about pulling those who could take up the challenge and transform their lifestyle in just 3 months. Overall, generate inquiries and leads giving a tough fight to the already established rule.  Our Approach  Fitness has been a prevailing trend for too long now and every 2nd out of 5 hits the gym or gets involved in any sort of physical activity, hence our TG was huge and the challenge was about providing to them relevant information and communicate the programme to them in ways that could attract their attention amidst market killers like Cult Fit. Yet, our holistic digital marketing strategy as usual was after a huge brainstorming session about not what to do but what not to do. While everyone’s focusing on group and strength training, why not we talk about personal attention that’s required for overall wellness and is indeed lifestyle transforming.  6 Days, 6 Different Classes, 3 Months & 5 Lakhs Cash prize for the best transformation story.  We had it all in place and aggressively spread the word involving the following activities: A proper social media plan with design communications that struck the right chord with highlights like 100% Money back guaranteed, 6 Days 6 Different classes, Register for a 3 day free trial, Win 5 lakhs cash price.    The posts reached out to an audience demographic of every age group by adding an emotional connect to it with a provision for both online as well as offline registrations to make the campaign even more flexible. Regular postings were done to make all the Social media pages interactive Brand awareness campaigns to reach out the target audience and creating awareness for the program. Influencer Marketing through Celebrities who have worked with Satish Paryada (SuperStar Mahesh Babu, Jwala Gutta, Rohith Khandelwal, Meher Ramesh and more) Celebrity endorsements/reposts  Satish Paryada images/videos  Registered members images with frames  FB/Insta live during Trial Period  All our activities were directed to a Landing Page with a provision to register now!  The landing page was a different gameplay altogether. It spoke about transforming not just their bodies but their lifestyle to build on the motivation factor. The program was introduced as a challenge. Take The Challenge, backed up with a video by Satish Parada. Urging clients to take the transformation challenge with an engaging and fruitful 6 days 6 different class theme. And the details of the program with a list of benefits as to what is Lean Bodies by Satish Paryada and why should one choose to register?  The fact that Lean bodies by Satish Paryada is an exclusive program by Satish Paryada and is  COMPLETELY TRAINED & GUIDED BY CELEBRITY TRAINER SATISH PARYADA AND HIS TEAM OF 4 GLOBALLY CERTIFIED INSTRUCTORS was in itself a big deal and we highlighted this in order to bring out that exclusivity and give it a hype.  You can't generally get to be trained by Satish Paryada, here's your only best opportunity.  Curiosity rises while we revealed the cash prize for the best transformation story here to motivate people even more and yes with a mention of the money back guarantee too to win the trust of people much before they think of registering. 

Background  Vijaya Dairy was perceived as a less modern brand with very little brand awareness and zero engagement across digital media. People were not even aware of the different products that Vijaya has to offer apart from milk. It was only considered to be a brand for rural areas, due to the lack of awareness of taste and quality. Brand  Established in 1960, Vijaya is a part of everyday life. Dairy is the purest and healthiest source of various nutrients. Hence, Vijaya aims to deliver the goodness of life in its best form. The journey of Vijaya begins with the care and nutrition given to the dairy animals. Furthermore, to ensure the prime quality, they go through numerous tests. Across 50+ dairy products are produced on a regular basis which is delivered to households by different distributors across the state. Objective To establish Vijaya Dairy as a household name not just in the rural world but in the contemporary areas too. To build an identity across social platforms, establish a presence across platforms and garner audience and attention towards the brand. To build awareness for other products of Vijaya and play around its quality and taste.  Our Approach   It all began with understanding the target audience, what they look for and why? Understanding the competitive space, what is it that they are doing to hold up their customers. How is communication like and what does it take. After thorough research and analysis of the TG, their profiles, the competitor space and the current market trend, we came up with a Creative Communication plan majorly focusing on building a presence, spreading awareness and publishing engaging content across the platforms to keep our users hooked.  User profiles:  Households: It includes an unmarried audience, parents, children, grandparents, and any other individual who buy milk and milk products for immediate consumption. They usually buy milk  and milk products on a daily basis and in small quantities Shopkeepers: Here we included individual shopkeepers, Kirana stores, shops who buy dairy products in bulk and for varied periods depending on product durability. It is generally for resale purposes. Corporates: It includes company officers who may buy the product in bulk for their in house consumption. These include in-house cafeterias, kiosks, vending machines, etc. The purchases are often made on a daily basis.  Hotels: Here we included small scale individual restaurants, restaurant chains, stores, and hotels. They purchase milk and milk products in bulk and on a daily basis for indirect consumption. Based on our understanding of Vijaya Dairy and its offerings we figured 5 main touchpoints that Vijaya Dairy stands for. This was showcased through our creatives and content pushed on social platforms to a targeted user base that was a sure shot giver across Facebook, Instagram & Twitter.

Background  Radio Mirchi was launching a new station 95 FM, the first-ever Bollywood channel in Hyderabad and needed to recruit skilled personnel for different roles.  To spread the word like quickfire, the radio giant reached out to us for holistic recruitment through digital platforms.  Brand  Radio Mirchi is a nationwide network of private FM radio stations in India. Our morning tea partner, driving partner and the best to rely on for entertainment while we get along our daily chores.   Objective  As it was for the first time ever that a Bollywood station was being introduced in Hyderabad, this called for a whole new set of people and energy without the barrier of language or interest and yes, should be living in Hyderabad too. The goal was to recruit pure skill-based local living talent for different roles right from RJ’s, copywriters, creative heads to program managers, executives, etc in a cost-effective manner across digital platforms.  Our Approach  Identifying our potential candidates was a cakewalk as social media is filled with Millenials of passion and the will to be different from the rest. We ran Ad campaigns with creative communications to specific Target Groups with varied areas of interests, educational qualifications, institutions, and areas of passion and more. The tongue-in-cheek lines and super creative representation of a Hiring Ad was what attracted the maximum crowd and garnered loads of interest towards the exciting roles.  Take a look below:  Outcome  It was observed that the cost and time of recruitment have significantly reduced and the campaigns have attracted a larger crowd of young and passionate individuals, more focussed and with clarity as to what they wish to be.  And FM 95 being of huge success on skill too! On the success of this in Hyderabad, we’ve had Radio Mirchi from different cities reaching out to us for similar campaigns all over India and since then we have run recruitment campaigns across 16 cities including Ahmedabad, Baroda, Surat, Cochin, Bangalore, Pune, Mizoram and more. Wordplay is the charmer as always.  

Background Golf Edge, a residential space by the mighty Phoenix Group, a major player in the real estate segment. Located in the Financial District, Gachibowli with 30-floor high-rise houses and 487 exclusive units that exemplify contemporary architectural marvel. With about 400+ flats already sold, Golf Edge approached us to generate leads for the leftover duplex apartments with a limited timeline.  Brand  The Phoenix Group is a major player in the real estate segment with proven excellence in creating ultra luxurious projects in the residential space like Golf Edge, The Village, and Halcyon. Building world-class spaces are their forte and are an undeniable name to reckon with in the real estate market in Hyderabad.  Objective Performance Marketing  The goal was to generate quality leads & Walk-Ins for the remaining 50+ Duplex Apartments for Golf Edge and thereby lead to a sale of the same.  Approach  When 400+ flats were already sold, the remaining didn’t seem to be a huge challenge, all it took was to find a way out to our specific target. We began with a physical site visit post which we had a brief session with their pre-sales team to understand the patterns of sale. It was a proper analysis of who bought the homes, where are they coming from, the demographics, their interests, their behavioral patterns, psychographics and every minute detail that helped us derive our holistic strategy. After which we could identify the platforms our TG was available and active on that included Linkedin, Money Control, Inshorts, Economic Times, Facebook, Instagram, Google, and YouTube.  Gauging the perceptions and notions, a funnel was created with the user flow to determine our user journey and cross-platform campaigns with straight communications were executed. We also created an interactive and super fast loading Landing Page that connected all the platforms and everything leading to a Lead Management system to monitor the quality of leads, feedbacks, and garner quality insights in order to tweak campaigns accordingly, all at one place.  Our major efforts here went into creating communications that spoke to our users straight. If we target the right user, we also communicated only what he/she would be interested to know about the offering. The outright mention of the exact price of the duplex worked wonders and enhanced the quality of every single lead. Different formats of communication across platforms with a straightforward call to action and a video on YouTube with an experience-oriented message all added to the relevance of the campaigns and information, getting all the leverage it needs.  Outcome In about 75 days we have successfully generated 3000+ quality leads that lead to 15 conversions along with 25 interested Walkins in the pipeline.  When you have your goals defined, you know exactly what to do, all it takes is a way out. 

Background  Bajaj Electronics, the go to for all electronics and appliances came up with exclusive EMI offers on AC’s and Coolers for the approaching summer. They wanted a wide spread of the offer and an increase in sales through various social mediums. A name that rings in ears whilst for electronic needs approached us to experience some real-time results with #ThinkACThinkBajajElectronics Brand Bajaj Electronics is an online and offline shopping store from India’s leading electronics retailer, getting exclusive deals & unmatched service. For years now, Bajaj is the undeniable go to space with exciting offers all seasons.  Objective - Performance Marketing  The goal was to create a hype in the market about the Coolers & Air Conditioners and get more summer sales. Spread the word of  #ThinkACThinkBajajElectronics among all target users and have them walk-in to the store.  Our Approach  Every successful campaign begins with targeting the right user. It is letting them experience what they should buy even before buying it. We split our TG into different segments (corporates, middle class families, housewives, the working class etc) and developed individual communications. The communication again had to be extremely relatable touching the pain points of the buyer to instigate immediate action. Videos in 3 different languages were shot  with relevant and relatable situations of what people usually feel and face before buying an AC or a cooler.  This was aggressively pushed across google ads, facebook, instagram and youtube, and everyone clicking on the video ads were directed to a dynamic responsive website with a store locator feature integration on site. Watch time, views, reach, awareness, clicks, we had them all covered in a jiffy!   Outcome Facebook & Instagram  Total Views - 3.9M Minutes Watched - 143.1K Minutes Engagement - 39K With all parameters up to par  Google Ad Campaign  Total Views - 4.85M Approx Avg CPV - 0.10 Link Clicks - 28K YouTube  Watch Time - 1.6M Views - 4.4M All leading to a whopping 50,311 total site visits within just 75 days. 

Background Music is the inspiration, music is the companion and music is the emotion. When the maestro of music AR Rahman is doing a concert, the responsibility of promoting such events is not only huge but an honor.Hyderabad Talkies, an event management organisation of the city bagged AR Rahman, the maestro’s live in concert for the first time ever in Hyderabad. This was a huge deal in itself and the greatest flagship event ever for HT, a great opportunity to tag with and establish a befitting name for themselves in the market industry. Brand Hyderabad Talkies, the brain child of Mareechi Media Works and Darsh Entertainment, two ventures with similar goals, similar vision and an insatiable hunger for excellence organising concerts, concepts and working towards causes.  Objective  The goal was to position Hyderabad Talkies as a name across the events industry category and create a huge hype in the market about the event, spread the word, and generate a whopping number of ticket sales & to reach every household sheltering an AR Rahman Fan. Our Approach The only goal was to bring in tones and tones of music lover to the event and we’ve put our blood and sweat in letting Hyderabad know about the MAN performing in town. Our holistic Digital Strategy was to spread the word by using Instagram, Facebook, Google Display, and YouTube.   Created a dynamic responsive website with a countdown banner to the event and a CTA driving traffic to the Bookmyshow ticketing page Reached all the AR Rahman fans and Music lovers of Hyderabad with the event details across all social media platforms with creatives and videos by creating a lot of buzz and hype about the event Organized Influencer Campaigns with Tollywood stars like Lakshmi Manchu, Gautami Tadimalla, Anup Rubens & others Outcome 3 Million+ Reach 55K+ Event Responses 3K+ Direct Conversions 22K+ Event Attendees 5.5Cr+ Generated Revenue Hyderabad Talkies Awarded with Gold Award by Bigtree under the category of Concert of the year It was a splendid event indeed! 

Background  Accurate Developers was coming up with Accurate Wind Chimes a residential project with 2BHK and 3BHK Apartments located at Gachibowli-Narsingi, near ORR, and a short distance from the Financial District, Gachibowli, HITEC City and Madhapur. They’ve reached out to us for brand awareness, an increase in a number of leads, site visits, and overall sales.  Brand  Accurate Developers is a Residential Apartment and Villa Builder that aims to provide comprehensive residential space solutions across real estate categories and diverse consumer segments. Accurate Developers with its 25 years of experience of management in planning, constructing, marketing has successfully completed several mega commercial and residential projects in various cities including Hyderabad, Bengaluru & Pune. The technical team has substantial experience in civil construction with first class contractors such as L&T, Shapoorji Pallonji, NCC and has eminent engineers with extensive experience in construction of residential spaces. Objective The main objective was to increase site visits, generate leads and enhance sales. Others being an increase in registrations on the website and an increase in the number of walk-ins.  Our Approach  As the project was new it wasn’t easy when compared to the biggies of the market. Yet, we came up with a holistic digital strategy with a road map that was designed to attract the target audience’s attention across platforms. The focus was not just on the cost per lead, it was also on the cost per site visit and cost per sale to understand the lead effectiveness.  We’ve played the game with numerous strategies including drip marketing with blogs, special offers, 0 GST Offer, No Pre EMI until possession, stay close to your workplace and we’re filling soon campaigns specifically targeting those who need the offering. Our activities include bidding for the top and relevant keywords on Google, running display ads on all relevant platforms, remarketing ads for users who’ve shown interest and interacted on the website, blog marketing, quora, and medium participation, exclusive lead generation and conversion-focused campaigns targeting all IT Employees across social platforms. All the generated traffic and leads were directed to a Landing Page displaying the USP’s of the projects and the timeline of delivery that garnered major attention. All the platforms were integrated into a single CRM to sort and monitor the leads and we’ve been in constant touch with the sales team as an extended partner of AWC to understand the efficiency of our campaigns and effectiveness of the leads to gather insightful feedback and take action whenever necessary.  It has been a long journey with Accurate Wind Chimes ever since and our religious follow up on the quality of leads and working constantly to lower the cost per lead, per sale and per site visit is what helped us outdo the rest. Outcome  Apart from being able to identify the top-performing and least performing platforms and taking respective measures to enhance the effectiveness of each platform we are generating 1300+ quality leads per month from all platforms which had high conversion ratios when compared to leads from aggregator websites like 99acres, makaan.com, magicbricks.com etc.  It’s all about constantly being able to improve yourself and stay on par with the trend.