Aarna Systems Pvt Ltd.

Industry Research

Market Research websites, till now, looked same apart from the branding. We promised our market research client to break the design monotony for his new website. The client is now a proud owner of a website having the unique UI that offers the best user experience for their target audience CXOs. Challenges: Considering the targeted buyer persona (CXOs and Marketing Heads), the template-based design for client’s other website was not resulting in expected conversions. With thousands of market research reports available, the user should find the required report at ease. When there are hundreds and thousands of reports for our client to upload from backend, uploading them one by one was a tedious task. For any Market Research company, SEO has become a necessity. However, with huge data for uploading, writing meta title and descriptions for each report detail page take days or even month. Website load time. Solution Offered: An easy-to-navigate, custom, and mobile-optimized website with call-to-action at the right place. Report finder feature and a systematic categorization of the reports as per industries. Bulk report uploading feature that enabled the client to upload the reports in bulk. Provision for uploading the respective meta title and descriptions of the reports in bulk during bulk report uploading. Suitable server configuration to maintain the website performance and swift user experience. Results: Conversion Ratio Increased by - 65% Bounce Rate Reduced by - 33%