Adaptsaplus

Hasbro

Demand: Hasbro wanted to retarget the users who have visited their competition brand’s page and product pages outside of the Amazon Ecosystem using the same Amazon audiences for their top 4 portfolios- 1. Nerf 2. Play-Doh 3. Hasbro Gaming 4. Monopoly Challenge: To find out and classify the audiences who have visited the competition brand Page & product page in the last 90 days Increasing the ROAS by targeting the competition Audience Increasing the brand Engagement Increasing new to the Brand Visitors Our Approach: After a detailed analysis and cohort segregation, we started the campaign targeting the last 90 days visitors outside of the Amazon Ecosystem, bringing traffic to the Amazon store and a good Return on Investment.