Overview About Addlium

About the company Industry and services: IT outsource and outstaff consulting  Location: Ukraine Objectives: Enhance company’s sales pipeline with warm leads What’s done: helped to clarify company’s Ideal Customer Profile upgraded the LinkedIn profile of the company’s Co-Owner optimized the company’s LinkedIn profile provided full content marketing service for personal and company pages collected the database of potential clients according to the ICP tested hypotheses with different audiences  reached out to target contacts with personalised scripts on behalf of the client delivered marketing qualified leads for further processing Results in 3 months: 3 leads + 96% growth of SSI (from 28 to 55) + 17% business network growth (from 756 to 882 connections) +159% increase in search appearances

About the client: Field of activity: Furniture and Home Furnishings Manufacturing Head Office: Ukraine What's done: - upgraded CEO's LinkedIn profile - provided consultation on further social selling strategies Results: 67,7% SSI growth 18,25% conversion rate for adding to contacts +61,5% increase in search appearances

About the client: Field of activity: Reforestation NGO Head Office: Ukraine What's done: - upgraded CEO's LinkedIn profile - provided consultation on further social selling strategies Results +61% profile views +73% search apperances

About the client: Field of activity: Business consulting in the field of business systematization and scaling Head Office: Ukraine What's done: - upgraded CEO's and company's LinkedIn profiles  - expanded CEO's business network on LinkedIn with relevant contacts according to company's ICP Results: 20 leads 43,25% conversion rate for adding to contacts +193% SSI growth +108% business network growth

About the client: Field of activity: Investment consulting Head Office: Ukraine What's done: - upgraded CEO's LinkedIn profile - provided consultation on further social selling strategies Results: +49% SSI growth +150% profile views +122% search apperances

About the company Industry and services: Integration of the popular CRM software systems  Location: Worldwide Objectives: Find potential clients for bulk orders and increase brand awareness in the US market using social selling strategies What's done: helped to clarify company’s Ideal Customer Profile upgraded the LinkedIn profile of the company’s Regional Manager  provided full content management service for personal and company pages collected the database of potential clients according to the ICP reached out to target contacts with personalised scripts on the Regional Manager’s behalf  delivered marketing qualified leads for further processing Results in 4 months: 13 leads 2 weeks - time till the first lead + 18% growth of SSI (from 52 to 60) 21% conversion rate of invites acceptance (1820 contacts invited of which 376 added) + 54% business network growth (from 763 to 1174 connections)

About the company Industry and services: Wedding photo editing, retouching, and video montage services Location: the USA Objectives: Build professional brand and connect with potential clients on LinkedIn What we do: helped to clarify company’s Ideal Customer Profile upgraded the LinkedIn profile of the company’s CEO  provide full content management service for personal and company pages collect the database of potential clients according to the ICP reach out to target contacts with personalised scripts on the CEO’s behalf  deliver marketing qualified leads for further processing Results in 5 months: 22 leads 2 weeks - time till the first lead + 14 points growth of SSI (from 42 to 56) 18% conversion rate of invites acceptance (2369 contacts invited of which 420 added) + 28% business network growth (from 1563 to 2007 connections)

About the company Industry and services: Taxi Software App, Dispatch Software, Taxi System, Uber like app Location: Ukraine Objectives: Upgrade personal and corporate branding and expand business network on LinkedIn What's done: applied improvements for the LinkedIn profiles (personal + business) advised on social selling strategy clarified the ICP provided full content management service for personal and company pages collected decision-makers’ contact details according to the ICP expanded business network of the company’s CEO reached out to target contacts with personalised messages on the CEO’s behalf for further communication Results in 1 month: 11 leads +167% SSI growth (from 9 to 24) 18% conversion rate for adding to contacts (560 contacts invited of which 99 contacts added) +413% business network growth (from 24 to 123 target contacts)

About the company Industry: Engineering, Manufacturing Field of activity: Turnkey interior finishing and electrical installation services in the Shipbuilding industry. Head office: Lithuania What's done: - upgraded CEO's and company's LinkedIn profiles  - expanded CEO's business network on LinkedIn with relevant contacts according to company's ICP Results: +32,4% SSI growth 38,5% conversion rate for adding to contacts +22,6% business network growth

About the client Field of Activity: Serial Entrepreneurship, Startup Investments Head office: Ukraine What's done: - upgraded LinkedIn profile - expanded busness connections network on LinkedIn with relevant contacts according to client's ICP Results: 8 leads +50% SSI growth 42,5% conversion rate for adding to contacts +267% business network growth

About the company Field of activity: Corporate events services Head office: Ukraine What's done: - upgraded CEO's and company's LinkedIn profiles  - expanded CEO's business network on LinkedIn with relevant contacts according to company's ICP Results: 6 leads 28% conversion rate for adding to contacts +18,41% business network growth

About the company Industry: International Logistics Field of activity: Integrated delivery of goods in export and import modes Head office: Ukraine What's done: - upgraded CEO's and company's LinkedIn profiles  - expanded CEO's business network on LinkedIn with relevant contacts according to company's ICP The results after 1 month of Network Expansion: 13 leads +235% SSI growth 39% conversion rate for adding to contacts +85% business network growth

About the company Industry: Telecommunications Field of activity: Provision of innovative IP telephony, SIP trunks, call verification, CRM, analytics and IoT services with own production of M2M equipment Head office: Ukraine What's done: - brand packaging for personal and company's profile on LinkedIn Results: +85% SSI growth +61% profile views growth

About the company Industry: Construction, engineering Field of activity: Design, installation, maintenance of engineering systems and construction objects. Complex construction, general contracting, reconstruction Head office: Ukraine What's done: - upgraded CEO's and company's LinkedIn profiles  - expanded CEO's business network on LinkedIn with relevant contacts according to company's ICP The results after 1 month of Network Expansion +47% SSI growth 57% conversion rate for adding to contacts +89% business network growth

About the company Industry: Manufacturing Field of activity: Production of furniture and carpentry, complex furnishing of projects Head office: Ukraine What's done: - upgraded CEO's and company's LinkedIn profiles - expanded CEO's business network on LinkedIn with relevant contacts according to company's ICP The results after 1 month of Network Expansion: +209% SSI growth 27% conversion rate for adding to contacts +915% business network growth

About the company Industry: Agricultural technologies Field of activity: Development, production and sale of equipment for professional hydroponics systems Head office: Ukraine What's done - upgraded CEO's and company's LinkedIn profiles - expanded CEO's business network on LinkedIn with relevant contacts according to company's ICP The results after 1 month of Network Expansion +400% SSI growth 37,5% conversion rate for adding to contacts 343% business network growth

About the company Industry: Law Field of activity: Turnkey legal services for enterprises Head office: Ukraine What's done: - upgraded CEO's, key team members' and company's LinkedIn profiles - expanded CEO's and key team members' business network on LinkedIn with relevant contacts according to company's ICP The results for CEO profile: 185% increase in SSI 23% conversion rate of invites acceptance

About the company Industry and services: Logistics ? Transportations and Warehousing  Location: The UK Objectives: Expand business network and improve personal branding Project status: Ongoing What we do: advised on content for personal page clarified the ICP  collect decision-makers’ contact details according to the ICP expand business network of the company’s CEO reach out target contacts with personalised welcome messages on the CEO’s behalf for further communication do organic activities on the client’s behalf - liking and commenting of the thematic posts request personal recommendations from current clients Results in 4 months: 1,3 times growth of business network on LinkedIn (from 2575 to 553 contacts) 29,6% conversion from the inbound requests (1900+ contacts invited of which 570 contacts added)  416 weekly profile views on average 128 weekly search appearances on average

About the company Industry and services: Private school of English  Location: Ukraine  Objectives: Find corporate clients in IT and Manufacturing  Project status: Completed What we do: provided their marketing team with professional advising on content management on LinkedIn helped to pack the CEO’s and corporate profiles helped to clarify company’s ICP for B2B market collected contact details of decision makers in target industries according to the ICP reach out target contacts with personalised scripts on the CEO’s behalf  deliver marketing qualified leads for further processing Results in 4 months: 13 marketing qualified leads 2 times growth of Social Selling Index (from 31 to 59) 2,8 times growth of business network on LinkedIn (from 315 to 757 contacts) 28% conversion rate of invites acceptance (1k+ contacts invited of which 339 added) + fully packed personal account for the company’s Founder and corporate page on LinkedIn

About the company Industry and products: Manufacturing - healthy workstations, electronically height-adjustable desks.  Location: Ukraine  Objectives: Arrange meetings with potential clients at the upcoming offline-event Project status: Completed What we do: provided their marketing team with professional advising on content management on LinkedIn helped to pack the CEO’s profile helped to clarify company’s ICP for B2B market collected a list of target contacts - attendees of the upcoming tech fair sent personalised invitations to meet in person at the fair on behalf of the company’s CEO arranged meetings with the potential clients at the event Results in 1 months: 14 booked meetings 21% conversion rate of invites acceptance (402 contacts invited of which 84 added) 3 times increase in brand impressions (from 455 content views to 1500+)

About the company Industry and products: Manufacturing - innovative SPF swimwear.  Location: Ukraine  Objectives: Find potential clients for bulk orders and increase brand awareness in the worldwide market Project status: Ongoing What we do: provide their marketing team with professional advising on content management on LinkedIn helped to clarify company’s ICP for B2B market collect decision-makers’ contact details in target countries helped to create the Founder’s profile expand business network for the company’s Founder reach out target contacts with personalised scripts on the Founder’s behalf  deliver marketing qualified leads for further processing Results in 3 months: 15 marketing qualified leads 1,5 times growth of Social Selling Index (from 19 to 30) 24,3% conversion rate of invites acceptance (651 contacts invited of which 158 added) 4k+ brand impressions + fully packed personal account for the company’s Founder and corporate page on LinkedIn

About the company Industry and products: Manufacturing - furniture fronts, doors, wall panels and other.  Location: Ukraine  Objectives: Find potential clients for bulk orders and increase brand awareness in the European market Project status: Completed What we do: provide their marketing and PR team with professional advising on content management on LinkedIn helped to clarify company’s ICP for B2B market collect decision-makers’ contact details in target countries helped to upgrade the CEO’s profile expand business network of the company’s CEO reach out target contacts with personalised scripts on the CEO’s behalf  deliver marketing qualified leads for further processing Results in 3 months: 62 marketing qualified leads 3 times growth of Social Selling Index (from 16 to 54) 2,8 times growth of business network on LinkedIn (from 218 to 553 contacts) 29,4% conversion rate of invites acceptance (1,2k+ contacts invited of which 365 added) 14,5k+ brand impressions 283 content interactions + fully packed personal page on LinkedIn for the company’s CEO

About the company  Industry and services: E-Commerce ? kitchen appliances  Location: The US Objectives: Build a relevant business network and attract company awareness on LinkedIn, deliver marketing qualified leads for making deals and establishing partnerships Project status: Paused What we do: developed an ICP  maintain content strategy for the company’s CEO LinkedIn profile  create content: texts and branded media post on LinkedIn  collect contacts of potential prospects according to the ICP created personalised outreach messages   reach target contacts out on the CEO’s behalf  deliver interested contacts for further negotiations Results in 4 months: 13 marketing qualified leads 3 weeks - time till the first lead 10 points growth of SSI (from scratch to 44) 22,5% conversion rate of invites acceptance 5k+ brand impressions 1,6k+ contacts researched + fully packed personal page on LinkedIn for CEO

About the company  Industry and services: Non-Profit Organisation, Help for Ukrainian Army Foundation  Location: Ukraine  Aims: Find foundations, private companies and individuals from abroad to establish partnerships for considerable and/or regular financial support, i.e. driving costs for foundation Project status: Ongoing What we do: create and update target partners profiles  maintain a personal brand content strategy  create and post content on LinkedIn collect contacts of potential partners create personalised outreach messages reach target contacts out on the foundation’s Head of Partnerships behalf Results in 4 months: 22 marketing qualified leads 2 times growth of Social Selling Index (from 30 to 60) 3,6 times growth of business network on LinkedIn (from 345 to 1252 contacts)  22,5% conversion rate of invites acceptance (3,7k+ contacts invited of which 753 added) 120k+ brand impressions

About the company  Industry and products: Manufacturing ? engine oils and other car liquids Location: Germany Objectives: Find qualified leads to make long-term deals in particular countries/regions Project status: Completed What we do: created a LikedIn profile for the company’s Key Account Manager collect contacts of potential clients according to the ICP create personalised outreach messages   reach target contacts out on the Key Account Manager’s behalf  deliver interested contacts for further negotiations Results in 4 months: 22 marketing qualified leads 1 week - time till the first lead 41% conversion rate of invites acceptance (386 target contacts processed of which 153 added)

About the company  Industry and products: Manufacturing ? engine oils and other car liquids Location: Germany Objectives: Improve brand awareness with the help of social media accounts, find marketing qualified leads to make long-term deals in particular countries/regions Project status: Ongoing What we do:  maintain brand content strategy  create content: texts and branded media post on LinkedIn + crosspost on Facebook and Instagram run paid promotions Results in 6 months: Facebook 190k+ content views 1k+ content engagements Instagram 92k+ content views 664 content engagements Advertising trends 644k+ ad views

About the company  Industry and products: Manufacturing ? engine oils and other car liquids Location: Germany Objectives: Improve brand awareness with the help of social media accounts Project status: Ongoing What we do: maintain brand content strategy  create content: texts and branded media post on Facebook and Instagram run paid promotions Results in 6 months: Facebook 200k+ content views 717 content engagements Instagram 95k+ content views 247 content engagements

About the company Industry and services: Logistics ? Transportation and Warehousing  Location: The UK Objectives: Improve brand awareness and get followers on LinkedIn business page Project status: Ongoing What we do: maintain content strategy  research and create content: texts and branded media post on LinkedIn + crosspost on Facebook  Results in 6 months: 43k brand impressions  1k+ content interactions 6,5 times increase in post clicks (was 319 now 2078) 153 new organic followers

About the company Industry and services: Logistics ? Freight Brokerage  Location: The US Objectives: Build a relevant business network and attract company awareness on LinkedIn, get qualified leads for further sales processing Project status: Ongoing What we do: upgraded the profile developed an ICP (ideal customer profile) maintain LinkedIn content strategy  create content: texts and branded media post on LinkedIn collect contacts of potential clients according to the ICP create personalised outreach messages   reach target contact out on the CEO’s behalf  deliver interested contacts for further negotiations Results in 4 months - lead generation: 23 marketing qualified leads 2 times growth of Social Selling Index (from 24 to 52) 2 times growth of business network on LinkedIn (from 525 to 1105 contacts) 19,8% conversion rate of invites acceptance (2,8k+ contacts invited of which 563 added) Results in 8 months - personal brand: 17k brand impressions 224 content interactions fully packed personal page on LinkedIn for the company’s CEO

About the company Industry and services: Logistics ? LTL/LCL, Freight Forwarding, Import/Export Location: Ukraine  Objectives: Attract activity on company’s LinkedIn page Project status: Completed What we’ve done: maintained content strategy  created content: texts and branded media posted on LinkedIn + crossposted on Facebook  Results in 3 months: 1k+ brand impressions 200+ content interactions fully packed business page on LinkedIn

About the company Industry and services: Import/Export, Customs Clearance, Freight Forwarding Location: the UK Objectives: Drive brand awareness and followers to the new company and service Project status: Ongoing  What we do: maintain content strategy  createcontent: texts and branded media posting on LinkedIn + crossposting on Facebook  Results in 8 months: 41k+ brand impressions 608 content interactions 8,5 times increase in post clicks (was 71 now 608) 292 new organic follower