Overview About Apiary Digital

Client-Partner Case Study: Tableau Improvements: Paid Search and Resourcing Efficiencies 35%: Growth in Facebook and LinkedIn MQLs 34%: Reduction in CPA 1560: # of work hours/year saved by workflow improvements Growth during a B2B’s global transition Tableau was losing efficiency juggling multiple agency relationships. By using Apiary as a stop-gap extension of their team, they were able to successfully bring everything in-house, transforming agency overhead into lead-driving ad spend while completing multiple complex projects to move the business forward. Their Apiary team rolled out expansion to new channels, conducted extensive testing of third-party bidding platforms, and restructured 325 SEM campaigns, 100 social campaigns, and 400 display line items.

Client-Partner Case Study: Thermetrics Improvements: CRM Optimization and B2B Content Marketing 60%: YoY revenue growth (2021 vs. 2020) 53%: Projected YoY revenue growth (2022 vs. 2021) Highly technical B2B brand goes digital Thermetrics is a niche industrial testing brand. Prior to our engagement, they relied solely on trade shows to fill their sales pipeline. When the Covid-19 pandemic slammed the symposium and trade show circuit, Thermetrics reached out to Apiary for help with future-proofing their revenue pipeline with digital marketing solutions. Their Apiary team started by upgrading the Thermetrics CRM infrastructure, including cleaning and categorizing all data. This paved the way for launching a digital content marketing program, with multi-variate testing across several channels: partnerships, email, paid social, and organic social.  For two consecutive years, Apiary’s support has helped Thermetrics double the previous year’s revenue almost entirely by utilizing digital marketing best practices.

Client-Partner Case Study: thredUP Improvements: Shopping and SEM 3X: Increase in scaled revenue, while maintaining target CPA 70%: YoY increase in conversions eCommerce D2C growth thredUP came to Apiary to leverage Shopping and SEM expertise in order to grow PLA spend to $300k/month (+200%) while maintaining predicted CPA of $65-$75.  After exceeding their initial goal, the second year of our engagement focused on achieving a CPA of $45, while working with a reduced budget and maintaining efficiency throughout. thredUP’s Apiary team conducted a granular restructure by product category, and introduced a proactive optimization approach based on the bottom of the funnel, top regions, seasonality, and device.

Client-Partner Case Study: ARXAN Improvements: SEO Performance #1: Search ranking for valuable term “App Security” 25%: Improvement in product keyword rankings, lifting by 5+ positions each. 345%: Growth in QoQ LinkedIn lead volume B2B SEO growth during site migration and rebrand Apiary provided SEO strategy to support the site redesign and rebrand after Arxan’s acquisition of Apperian Inc. After launch, it was time to ramp up paid acquisitions, so their Apiary team focused primarily on LinkedIn Ads to hone in on high quality prospects, resulting in a 77% reduction in