Overview About Apollo Studio

Client: Rule (https://www.rule.se/) Industry: Marketing Automation SaaS Services Provided: Design Team Extension, Web App Redesign, Website Revamp Team Size: 3 Designers Project Duration: Ongoing The Challenge Rule, a SaaS company focused on marketing automation, needed to revamp its web app and website. Their digital presence was outdated and lacked a consistent design system. Our task was to create a scalable, user-friendly design that could evolve with their growth. Our Approach 1. Building a Unified Design System: We developed a component library and detailed guidelines, ensuring brand consistency across all platforms. The system streamlined collaboration for designers, developers, and marketers. 2. Web App Redesign: After extensive user research, we simplified the onboarding process and introduced a modern, intuitive interface. We tested prototypes with real users, refining the design for optimal usability. 3. Website Revamp: We aligned the website with the new design system, focusing on mobile-first responsiveness and engagement-driven content. The result is a cohesive, user-friendly digital experience. The Results Brand Consistency: A unified experience across the app, website, and marketing materials. Happier Users: A 30% increase in user engagement due to improved usability. Better Conversions: A 20% boost in website conversions from clearer navigation and design. Client Feedback The design team helped us rethink our digital presence. User feedback has been overwhelmingly positive. — Stan Izotov CTO, Rule Looking Forward Our collaboration with Rule continues, ensuring their design system evolves with new features and user needs, keeping them ahead in the SaaS industry.

Client: Roomaters Industry: Mobile App, Real Estate/Roommate Matching Services Provided: Mobile App Design, UX Strategy Duration: Project-based Collaboration The Challenge Roomaters, a startup aiming to simplify the process of finding compatible roommates, needed a design partner to develop their mobile app from scratch. The goal was to create an intuitive, engaging user experience that would stand out in the crowded market. Our task was to design the app while collaborating closely with the development team to ensure a successful launch. Our Approach With over 10 years of industry experience, we approached the project by rethinking the entire user experience, focusing on simplicity and ease of use. UX Overhaul: We conducted thorough market research and user analysis, leading to a complete redesign of the user journey. Our aim was to make the process of finding and connecting with potential roommates as seamless and stress-free as possible. Collaborative Design: We worked hand-in-hand with the development team, ensuring that our designs were not only innovative but also practical and aligned with technical capabilities. This close collaboration was essential for maintaining project momentum and ensuring that the design vision was realized in the final product. The Results The Roomaters app launched successfully, featuring a clean, user-friendly interface that received positive feedback from early users. Our design contributions played a key role in the apps adoption, helping Roomaters establish itself in the roommate-matching market. Conclusion Our work with Roomaters demonstrates the impact of strategic, user-centered design. By reimagining the user experience and maintaining close collaboration with developers, we delivered a mobile app that not only met user needs but also exceeded market expectations. The successful launch of Roomaters highlights the importance of design-driven insights in bringing digital products from concept to market.

Client: [NDA Protected] Industry: Food Delivery & E-commerce Services Provided: Mobile App Design, Platform Redesign, Website Refresh Duration: Ongoing Team Size: Design Partner, Collaborating with In-House Teams The Challenge Our client, a major player in food delivery, needed a design partner to create a user-friendly mobile app. Following the app launch, our scope expanded to redesigning the platform and refreshing the website. We collaborated closely with their product and development teams to ensure a seamless and scalable solution. Our Approach 1. Mobile App Design We designed a mobile app that emphasized simplicity and speed. User-Centric Design: Collaborating with the clients team, we ensured the app met user needs. Cross-Device Experience: Designed for consistent use across smartphones and tablets. 2. Platform Redesign We overhauled the platform for usability and engagement. UX Overhaul: We optimized the user journey for smooth navigation and satisfaction. Cohesive Design System: A unified design system ensured consistency across platforms. 3. Website Refresh We refreshed the website to align with the new design and focus on conversions. Responsive Design: Ensured the site performed consistently across all devices. The Results Higher Engagement: The redesigned app and platform improved user satisfaction. Consistent Branding: The refreshed website and platform led to higher conversions. Ongoing Improvements: The design system allows for faster feature implementation. Ongoing Partnership We continue to work with the client, ensuring their digital products evolve with market trends and user expectations.