About Asi

ASi is a state-of-the-art call center, a wholly-owned subsidiary of GE Appliances, a Haier Company. Founded in 1990, its primary purpose was to deliver exceptional customer service to GE Appliances' expanding customer base.

Headquartered in Memphis, Tennessee, and with a facility in Rapid City, South Dakota, ASi has a total of approximately 650 employees nationwide, spread across both locations.

Our mission is to provide consumers with the highest quality service, while also delivering an exceptional experience. As ASi Consumer Advocates, we strive to build a connection with our consumers, supporting them in a positive, efficient, and creative manner to reasonably and satisfactorily resolve their concerns.

We don't see ourselves as simply call takers, but rather as problem solvers, solution seekers, listeners, and advocates. This approach allows us to provide more than just customer service – we aim to make a meaningful difference in our consumers' lives.

Locations

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Headquarter
  • Location

    6419 Shelby View Drive Suite 110 Memphis Tennessee United States 38132

  • Location

    (901) 387-4000

Focus Area

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Asi's Technical Expertise

Call Center Services 100%

Focus Client

  • Small Business (<$100000) 80%
  • Medium Business ($100001 - $500000) 20%

Asi's Industry Expertise

  • Business Services 20%
  • Financial & Payments 20%
  • Information Technology 20%
  • Telecommunication 20%
  • Legal & Compliance 20%

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