Overview About Beetroot Ab

Shape is an Australian company that provides various construction services and creates better experiences across a wide range of spaces. Starting off as office fit-outs and refurbishments company, they now create aesthetical and functional spaces in retail, hospitality, education, healthcare, and other spheres. For Shape, we developed a modern, user-friendly, responsive website that showcased their heterogeneous portfolio and visualized their company’s values. 

Internet Vikings specialize in cloud hosting, domain names, and Google brand protection – helping companies make sure their affiliates don’t rank higher in search than themselves. Initially, they approached Beetroot asking to reinforce their team with WordPress, PHP, and DevOps specialists. However, over the 5 years of successful cooperation, we expanded the provided skillset with content creators, marketing managers, and other language developers, building a team of 30 qualified experts. The team’s work resulted in 50% reduced time-to-market on R&D and high retention. 

For 101 Relationer we conducted user-behavior analysis and developed a 30-pages user case. The company operates in the field of qualified appointment booking and new business recruitment, therefore having effective CRM is one of the key factors of their success. We worked with Ruby on Rails, AngularJS and HTML CSS to create a user-friendly platform and ended up helping 101 Relationer to arrive at the most efficient decision.

Prokit is a blogging platform that unites athletes to share tips on exercise, nutrition, and gear. We helped Prokit by building MVC and adapting WordPress to the platform’s specificities. We added various features, including a custom illustrated map, integration with BuddyPress, Gutenberg as a Frontend editor, UI made using Vue.js, AWS (Beanstalk, S3, RDS, SES, Lambda), and AWS Lambda functions for uploaded image optimization. The newly developed features allow users to share knowledge within the community and collaborate through chatting and other functions.

For the GRB Project, we developed a new website from scratch. GRB is a company that promotes gender equality through the effective allocation of public funding. We ensured their website was intuitive and easy-to-use, even for users with low technical competence. We also created a beginner’s guide for working with the WordPress dashboard. With the help of the new website, the GRB Project team was able to increase the number of students, activities, and initiatives, which lead to a positive effect on their overall business.