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Next-Level Digital Marketing
2018
NA
2 - 9
United States
Berriman Web Marketing is a premier digital marketing agency based in Burlington, Vermont offering premium digital ads management and SEO services to business clients throughout New England.
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266 Main St Burlington Vermont United States 05401
802-764-3121
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Results: After 12 months of digital marketing management by Berriman Web Marketing, overall website goal conversions or leads increased by 177% with organic search engine referral leads increasing by 159% and leads from Google Search Ads increasing by 227%. Since then, the results have only improved: Client: Acme Glass is a local Vermont window and glass company offering window and glass repair, replacement or installations to residential and commercial customers alike. They’re a longstanding client with Berriman Web Marketing as they first contacted us back in 2019 looking for ways to help reduce their monthly costs while improving their results. Strategy & Execution: By migrating their website’s blog off a subdomain to their primary URL, adding new pages for specific products, optimizing their website’s content and Meta Data on a consistent basis, while rebuilding their Google Ads account and restructuring their keyword targeting and conversion tracking to focus only on keywords and conversion events that matter most, Berriman Web Marketing was able to deliver impressive results. Highlights: Oct 19 – Apr 2021 Website visits and leads increased by 81% & 225% respectively SEO – Organic Search Engine Referral Traffic Monthly organic search engine referral visits increased by 132% or by 2,463 sessions/m Monthly organic search engine referral leads increased by 148% or by 77 leads/m Google Ads: Monthly leads from Google Ads increased by 258% or 111 extra leads Monthly avg cost/ lead from Google Ads decreased by 224% or by $65 Read More
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Results: In just six months of management by Berriman Web Marketing, overall ad spend across all ad channels decreased by 20% while total sales and revenue from advertising increased by 92% and 79% respectively. This ultimately yielded a 60% drop in cost-per-conversion and a 142% increase in return on ad spend for 518 Kitchen. Client: 518 Kitchen is a frozen entrée delivery service based in New York offering primarily low-carb and keto-friendly meals. In the fall of 2020 518 Kitchen engaged Berriman Web Marketing to help them curb their marketing costs while helping to grow their business. Strategy & Execution: In resetting the campaign bid strategies, tailoring bid settings for 518 Kitchen’s campaigns based on historical performance data and analytics, creating a multitude of new ad creatives and running a/b and multi-variate tests at every level, alongside regular account optimizations and real time adjustments, Berriman Web Marketing was able to deliver major improvements in key metrics. Tools Used: Google Ads, Microsoft (Bing) Ads, Facebook Ads Highlights Aug 20’ – Jan 21’: Reduced combined monthly digital advertising spend by 22% Reduced combined average cost-per-purchase from digital advertising by 60% Increased combined purchases from digital advertising by 92% Increased combined purchase revenue from digital advertising by 79% Improved combined return-on-ad-spend (ROAS) by 142% Read More
Results: In the span of 12 months during a time of uncertainty, Berriman Web Marketing was able to deliver dramatic improvements by nearly doubling online conversions while reducing cost-per-conversion by 44%. Client: VSECU is a local Vermont credit union with branches all across the state and prides itself on being a values-based financial cooperative serving it’s 67,000 members. Strategy & Execution: During the 2020 calendar year, VSECU was focused on improving brand awareness, engagement, product adoption and membership growth while weathering the economic crisis of COVID-19. To help with this, Berriman Web Marketing had to make numerous adjustments and optimizations in real-time to adapt to the changing market conditions whilst optimizing performance. Through numerous account optimizations to Google Ads and Facebook Ads which included regular bid and budget adjustments, testing new audience segments, running a/b tests on ad creatives, and making keyword or demographic targeting refinements, Berriman Web Marketing was able to deliver robust results during a difficult time. Tools Used: Google Ads, Microsoft (Bing) Ads, Facebook Ads Highlights – Jan 2020 – Dec 2020: Increased combined conversion-rate from digital advertising by 95% Increased combined conversions from digital advertising by 90% Decreased combined cost-per-conversion from digital advertising by 44% Read More
Results: After ten months of working together, Berriman Web Marketing managed to more than double total student inquiries and applications referred from Google Ads by 137% while cutting the average cost per student inquiry by more than 20% during that same time period. Client: Vermont Technical College is a public technical college here in Vermont with campuses in Randolph Center, Williston and Norwich. Berriman Web Marketing was contracted to help Vermont Tech make improvements to their online presence and grow their new student inquiries, applications and enrollment through online ads and SEO. Strategy & Execution: Through a rigorous initial setup of Google Ads campaigns with comprehensive keyword research and after having conducted several rounds of monthly optimizations over the course of the contract, Berriman Web Marketing was able to grow student inquiries and applications from Google Ads while continually improving the cost-effectiveness of their campaigns. Highlights – Nov 2021 – Aug 2022: Google Ads Increased total clicks to website from Google Ads by 109% Increased total student inquiries & applications from Google Ads by 137% Decreased avg cost-per-conversion (inquiries+apps) from Google Ads by 22% Read More
Results: After just one month of working with Berriman Web Marketing, Lendbuzz saw an 83% increase in consumer loan applications derived from Google Ads while reducing their average cost-per-application by 12% in the same time period. Client: Lendbuzz is an auto financing firm based in Boston, Massachusetts that specializes in expanding access to fair credit for consumers in the U.S. who don’t have a credit score such as immigrants and international students. Strategy & Execution: After an initial audit, Berriman Web Marketing conducted a full Google Ads account reconfiguration building entirely new campaigns from scratch to allow for more optimized performance. This included rebuilding and rewriting all of Lendbuzz’ text ads, conducting keyword research and adding in new valuable keywords to target while employing best practices with their campaign construction to allow for optimal performance. Highlights May 22 to Jun 22: Google Ads: Clicks increased by 63% Consumer Loan Applications increased by 83% Average cost-per-click decreased by 2.9% Average cost-per-conversion decreased by 12% Read More
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What services does Berriman Web Marketing offer?
Berriman Web Marketing provides a range of services including web development, digital marketing, and e-commerce solutions.
Which industries does Berriman Web Marketing serve?
Berriman Web Marketing serves various industries including retail, finance, healthcare, and more.
Where is Berriman Web Marketing located?
Berriman Web Marketing has offices in the UK and Australia.
What technologies does Berriman Web Marketing specialize in?
Berriman Web Marketing specializes in technologies such as web development, e-commerce platforms, and digital marketing tools.
Does Berriman Web Marketing offer dedicated developers?
Yes, Berriman Web Marketing offers dedicated developers for clients who require customized solutions.
How can clients contact Berriman Web Marketing?
Clients can contact Berriman Web Marketing through their website, phone, or email.
What makes Berriman Web Marketing different?
Berriman Web Marketing differentiates itself through its expertise in web development and digital marketing, as well as its commitment to delivering high-quality results.
What engagement models does Berriman Web Marketing offer?
Berriman Web Marketing offers various engagement models including project-based and ongoing support.
Does Berriman Web Marketing work with startups?
Yes, Berriman Web Marketing works with startups and small businesses to help them achieve their online goals.
Does Berriman Web Marketing serve enterprise clients?
Yes, Berriman Web Marketing has experience working with large enterprises and corporations.
Does Berriman Web Marketing provide maintenance and support?
Yes, Berriman Web Marketing offers ongoing maintenance and support to ensure clients' websites and digital platforms continue to run smoothly.
How long has Berriman Web Marketing been in business?
Berriman Web Marketing has been in business for over 10 years, with a proven track record of delivering successful projects.
What is Berriman Web Marketing's development process?
Berriman Web Marketing's development process involves a collaborative approach with clients, including project planning, design, development, and testing.
Does Berriman Web Marketing have client testimonials?
Yes, Berriman Web Marketing has client testimonials and case studies available on their website, showcasing their success stories.
What certifications or partnerships does Berriman Web Marketing have?
Berriman Web Marketing has partnerships with various technology providers and holds certifications in web development and digital marketing.
What types of projects has Berriman Web Marketing completed?
Berriman Web Marketing has completed a wide range of projects, including website development, e-commerce solutions, and digital marketing campaigns.
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