Overview About Big Drum Digital

Branding and progressive web app for inspirational career catalog platform. Spotlight On Careers showcases professional careers in multiple job sectors and pathways. Its goal is to inspire high school students and job seekers by providing salary information, job descriptions, and videos from people working in various jobs, telling their personal stories about the work they do.  Branding UI Design UX Design Development Pitch Deck Ongoing Support Branding Our initial task was to develop the fundamental elements of the brand identity. This included designing an app icon that subtly suggests a spotlight, thereby reinforcing both the platform’s name and its concept of highlighting various career opportunities. The color palette and duo-tone color scheme enhance its theatrical quality, effectively underscoring the concept of presenting professional information as if on a stage, under focused lighting. App Design In collaboration with the team behind Spotlight On Careers, we opted for a progressive web application (PWA) rather than a native app to expedite development, launch, and maintenance processes. Our team meticulously designed and developed a fully responsive platform characterized by intuitive navigation through an extensive catalog of careers. The inclusion of distinctive and inspirational photography linked to each career pathway enhances visual identification and engagement. The application is open-access, requiring no user account creation. Leveraging local storage technology, it allows users to save virtual sessions on their devices for bookmarking preferred job sectors, career paths, or educational institutions. We integrated an API that dynamically updates the app with the latest salary data. Additionally, we incorporated a search feature using geolocation technology to provide users with information about nearby colleges where they can pursue their chosen careers. This approach ensures that all individuals have ready access to up-to-date career information and resources tailored to their geographical location. Pitch Deck Our team assisted the Spotlight On Careers initiative by developing a comprehensive pitch deck designed to demonstrate the platform’s significant impact and to facilitate funding for ongoing content creation and project maintenance. The presentation delivered an overview of the platform, including its user interface and core functionalities. It effectively highlighted how the app meets the specific needs of California Community Colleges by motivating student enrollment through showcasing diverse professional pathways available within the system.

Branding and progressive web app for tracking internships enrollment of college students in agriculture pathways. LinkedAg is a pioneering platform designed to cultivate the agriculture community by bridging the gap between employers and local colleges. This initiative serves as an essential conduit for students seeking internship opportunities. Our primary objective is to encourage student participation in internships, thereby enabling them to gain valuable experience prior to graduation. Branding UI Design UX Design Development API Integration Ongoing Support Branding Our team developed the brand identity of the platform by drawing inspiration from agriculture, nature, and technology. The platform’s icon visually embodies a linkage derived from a leaf, symbolizing the integration of connectivity, community, and agriculture. We also crafted an array of utility icons and user interface (UI) icons while defining a comprehensive color palette. These elements collectively support a cohesive design system that establishes a consistent visual language, thereby facilitating user familiarity with the interface and encouraging seamless adoption of the app. The Platform We designed and developed a user-centered app that guides users through the process of registering and applying for internships. The app provides students with the opportunity to find internships specific to the pathways they are interested in and the areas they need. The information registered by the users helps filter and notify them of relevant opportunities. We implemented an internship opportunities board fed by local employers who register on the platform, as well as a feedback feature that prompts students and employers to rate their experience weekly, ensuring a smooth process. College representatives can use the platform to recommend internship opportunities to their students, helping them get a boost in their applications. We also designed and developed a management platform for the LinkedAg team to track activity throughout the app, moderate internship opportunities, and communicate with all users by an internal messaging  system.

Fair Trade For All is a curated publication that serves as a deep dive into the world of Fair Trade The publication highlighting the impact and importance of ethical sourcing and sustainable practices. It was strategically designed to capture the attention of potential donors who are looking to support organizations that make a tangible difference in communities around the world. Creative Direction Editorial Design Photography Print Production By showcasing the success stories and transformative outcomes of Fair Trade initiatives, the publication aims to inspire and educate readers on the power of conscious consumerism and the positive ripple effects it can have on marginalized communities. Through vivid storytelling and compelling data, Fair Trade For All not only sheds light on the challenges faced by producers in developing countries, but also celebrates the resilience, innovation, and empowerment that Fair Trade brings to their lives. Ultimately, it serves as a call to action for individuals and businesses to prioritize Fair Trade principles and invest in a more sustainable and equitable future for all.

Website redesign for a northern California consortium of colleges The North Far North Regional Consortium sought a comprehensive website redesign to facilitate expedited access to essential content, resources, and scheduling for its participating members and stakeholders. UI Design UX Design API Integration Development Branding The website was redesigned with a focus on user experience, ensuring easy navigation, clear information hierarchy, and intuitive interface. Integration of new features: Member directories, event management systems, and collaboration tools were integrated to enhance communication and collaboration among members and stakeholders. A comprehensive brand guideline was developed to ensure consistent branding across all digital platforms. and stakeholders. The North Far North Regional Consortium website rebrand resulted in several positive outcomes, including: Improved user experience Increased organic traffic Enhanced communication and collaboration Strengthened brand identity Positive feedback