Carte Blanche Innovation Integrated

HireCinch launched their Product based SaaS startup within a year while reducing their costs by 40%

Context & Goal: HireCinch, a startup based out of US wanted to design and develop a SaaS Applicant Tracking System (ATS) to help streamline their hiring process using AI, empower team collaboration and improve candidate experience for startups and SMBs Business challenge: Founders problem was Building SaaS web app ATS Unfamiliarity with daunting process of designing, building and managing SaaS product Their previous team was inexperienced Felt deterred by complexity of building product The plan Engaged Carte Blanche to Provide CTO, product design, development and testing team Transform idea to app blueprint through user-experience (UX) design Give app visual identity through User-Interface design Build cloud architecture, frontend and backend Transformation: Before Stuck with an inexperienced team Feeling deterred to build startup Constantly missing engineering and release deadlines High technical debt and AWS costs After Product released in 12 months 1.8x improvement in engineering time AWS architecture cost reduced by 60% Product control & visibility improved by 3x Able to focus on their GTM Deliverables: User-research MVP Design & Development UX/UI Design Web application development Testing/QA Branding CI/CD