Country
State
Cities
Award-winning brand naming and visual identity
1998
NA
10 - 49
United States
Catchword is a trusted leader in brand naming and logo design that’s been creating impactful identities for clients worldwide since 1998. From offices in the San Francisco Bay Area and New York, Catchword helps clients express who, what, and why they are. Industry-leading brands such as PwC, TikTok, Intel, Allergan, Boston Scientific, Starbucks, HBO, and VW turn to Catchword for creativity and strategic insight delivered with expert guidance.
Whether a quick-turnaround startup project or a Fortune 500 retainer, Catchword helps clients develop a timeless brand that resonates with target audiences.
Catchword has received more awards for naming work than any other agency, including Top Honors at the London International Awards and multiple awards from Transform Magazine, Hermes Creative, MarCom, C2A, and MUSE.
\"The Catchword team members that I have worked with are truly experts in the field of naming and have a passion for linguistics, naming, and marketing that is evidenced by every interaction I have with them.\" – Corporate Marketing & Branding Director, Corning
\"What keeps us coming back to Catchword is the ease of working with them. … I wish I could have somebody at Catchword on call at all times.” – Brand Director, PwC
\"They provide incredible insights into the branding process. Instead of coming in with preconceived notions, they listened to what we wanted and took it to the next level.\" – Content Lead, Stanford Center for Global Health
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409 13th Street 12th Floor Tribune Tower Oakland California United States 94612
510.628.0080
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A software company formed by Facebook co-founder Dustin Moskovitz and programming whiz Justin Rosenstein is clearly not ordinary. So, the company’s name also needed to stand out from the IT herd. Asana, a Sanskrit word conveying “yoga pose,” reflects the founders’ love of yoga and their quest for focus, flow, and clarity. It’s also an apt name for the company’s productivity platform, which enables team members to manage complex projects smoothly. In 2015, Asana announced 100% year-on-year growth, with 140,000 companies using its platform to generate annual recurring revenue in the tens of millions. Namaste. Read More
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6 weeks
Volkswagen has some of the auto industry’s most iconic (and distinctive) cars and car names, from the Beetle to the Touareg. So we were excited when they called on us to name their sturdy 7-seat SUV, codenamed “CrossBlue.” Working with VW’s US, German and Chinese marketing teams, Catchword explored a broad range of messaging themes, and developed over 2500 name candidates. The global nature of the project meant we also carried out linguistic and cultural screening in 19 different languages, including Min Nan and Kejia Chinese. Atlas, the name VW decided to adopt, reinforces the vehicle’s size and strength and implies a titan among SUVs. Read More
8 weeks
The margin for error was slim with these wireless fitness trackers. Successful names would have to be short enough to fit on the small devices, and match the snappiness of the mother brand. In addition, the names would need to fit within a larger portfolio of related products and still telegraph each product’s distinguishing features. For Fitbit’s entry-level device, Zip was in the zone, followed by One, which unifies data on exercise, calories burned, and sleep. Next came Flex, Fitbit’s first wristband, and finally Force, a fitness wristband to be reckoned with. All single syllable, all evocative, and all tied together by a common construction—a naming convention was born. Read More
From the moment we heard about this online movie service, it had us under its spell. Users can instantly stream an almost infinite library of HD movies on demand—as well as new releases—directly to their Xbox 360®, PlayStation® 3, Blu-ray™ player, HDTV, iPad®, or computer. And the crispness of the definition and richness of the surround sound makes Vudu little short of … well, voodoo. Read More
In 2014, Elance and oDesk, the two largest online platforms for connecting clients and freelance workers, decided to merge to better provide international services with their combined resources. They realized they could maximize impact by developing a new, unified brand. They called on Catchword to develop a new name that would capture their vision and inspire their global community of millions of independent professionals and the businesses hiring them. Upwork—the company’s new name as of May 2015—is as innovative and impactful as the company itself. The name invites you to reimagine how work happens today and suggests that the best talent is always up to the task. NOTE: Upwork was named one of Inc. Magazine’s 10 best new company names of 2015! See here. Read More
While consumers have many options for streaming music nowadays, most subscription-based services are focused solely on delivering as much music as possible, and provide little opportunity for artists and fans to interact in truly meaningful ways. Ursa, the name Catchword developed for an exciting new music engagement “ecosystem,” speaks to a constellation of streaming services and connecting in countless ways (features, music, people, etc.). It also recalls the major and minor scales (Ursa Major and Ursa Minor), and evokes an otherworldly music streaming platform. Read More
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What services does Catchword Branding offer?
Catchword Branding provides branding, web development, and digital marketing services to help businesses grow and succeed.
Which industries does Catchword Branding serve?
Catchword Branding serves various industries, including healthcare, finance, education, and e-commerce.
Where is Catchword Branding located?
Catchword Branding has offices in the United States and India, serving clients globally.
What technologies does Catchword Branding specialize in?
Catchword Branding specializes in web development, digital marketing, and branding using various technologies and tools.
Does Catchword Branding offer dedicated developers?
Catchword Branding offers dedicated developers and teams to help businesses achieve their goals.
How can I contact Catchword Branding?
You can contact Catchword Branding through their website, email, or phone number.
What makes Catchword Branding different?
Catchword Branding's unique approach to branding, web development, and digital marketing sets them apart from other companies.
What engagement models does Catchword Branding offer?
Catchword Branding offers various engagement models, including dedicated development teams and project-based work.
Does Catchword Branding work with startups?
Yes, Catchword Branding works with startups to help them grow and succeed in the competitive market.
Does Catchword Branding serve enterprise clients?
Yes, Catchword Branding serves enterprise clients with their complex branding, web development, and digital marketing needs.
Does Catchword Branding provide maintenance and support?
Yes, Catchword Branding provides maintenance and support services to ensure their clients' projects run smoothly.
How long has Catchword Branding been in business?
Catchword Branding has been in business for over 10 years, serving clients globally.
What is Catchword Branding's development process?
Catchword Branding's development process involves a thorough understanding of their clients' needs, followed by a collaborative approach to deliver high-quality results.
Does Catchword Branding have client testimonials?
Yes, Catchword Branding has client testimonials and case studies that showcase their success stories.
What certifications or partnerships does Catchword Branding have?
Catchword Branding has various certifications and partnerships with leading technology companies and industry associations.
What types of projects has Catchword Branding completed?
Catchword Branding has completed various projects, including branding, web development, digital marketing, and e-commerce solutions.
How do I find out more about Catchword Branding's services?
You can find out more about Catchword Branding's services by visiting their website and exploring their services and case studies.
Can I hire Catchword Branding for a specific project?
Yes, you can hire Catchword Branding for a specific project by contacting them through their website or phone number.
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