Cience

Segment

Segment worked with Cience in 2019 to recruit companies to build on its customer data platform. Cience’s prospect-focused research and outbound email campaigns resulted in over 150 new opportunities for Segment’s Select partner program. In early March 2019, Segment identified the need to use outbound marketing and sales experts to increase the velocity of its recruitment of companies to build on their platform. Segment saw an opportunity to use highly targeted, prospect-focused email outreach “directly to these tools in the ecosystem and see if they could be made aware of the opportunity to integrate with Segment. Then get them to start the integration process,” said Federico Menapace, Head of Technology Partnerships at Segment. Segment’s dedicated researcher generates 50 leads each day (250/week) that have exceeded expectations of accuracy, nearing the 100% objective. Their dedicated content writer worked closely with Segment’s team to craft custom email templates, using prospect-focused language, web-page link placement, and subject line A/B testing for optimized open and response rates. Together with our Deliverability Ops team, 100% of all emails are delivered to the prospect’s inbox. More than 3,000 contacts have been imported, 12,000 emails delivered, and over 5,700 have been opened, resulting in over 140 new opportunities for Segment’s Select partner program.