Overview About Conversion Perk

Boarding school review is an education based website that helps parents to make a decision in finding the most suitable boarding school for their child. The client was looking for more leads and he had given me a maximum figure of $30/lead. Solution Provided: We combined Google Adwords with Bing Ads and Facebook Ads to provide an ideal solution to the client. Google Adwords was our major platform, Bing Ads were secondary platform and Facebook Ads campaign was exclusively built to run a remarketing campaign for lapsed users. Again, we had setup Acquisition and re-targeting campaign both with Google Adwords and Bing, played with a different type of bidding strategy to provide an ideal solution. End Result: Average cost/lead has dropped to $14/lead (we are performing much better than the target of $30) with Google Adwords, $18/lead with Bing Ads and $23/lead with Facebook ads. We have achieved our target with a huge margin.

Client Goal: Getting more & more free trial users through paid & organic campaigns. Turn free users to paid users & getting lapsed paid members back on board. Solution Provided: We setup paid marketing campaign with Google Adwords and Bing Ads to acquire new subscribers for free trial. Setup paid marketing campaign (display) exclusively for those who has signed-up with free trial but haven't opt-in for paid membership Run re-targeting campaign with Facebook & LinkedIn for those who had subscribed to paid members but later cancelled subscription plan. Setup RLSA campaign for those who has visited to the website but didn't take any action. Setup LinkedIn acquisition campaign targeting potential customers. Converted brand mentioning into a link Built top quality links from relevant websites End Result: We are getting hundreds of free users everyday and many of them are getting converted into paid member after 14 days of trial period.