Develocraft

The App That Keeps Customers Coming Back

Keeping existing customers (retention) is easier than finding new ones - which costs money and effort. Consider the cost of some marketing campaigns. Loyal customers ensure a steady stream of revenue. Develocraft recently built an app to keep diners at one restaurant chain coming back for more. Apps for Existing Businesses It’s a misconception that every app is its own business. When people think of ‘apps’ they often think of standalone software like Uber, Tinder, or Spotify. But check your phone to see what you have installed and you’ll probably see plenty of apps that support existing businesses, rather than being their company’s only source of income. These apps can contribute to the business in different ways. Budget airline Ryanair has an app for finding and booking flights, collecting boarding passes, and making in-flight purchases in advance. Ryanair further monetise their app by advertising related services, such as deals on hotels and car rentals. This is just one example of a business model (an airline) that predates the smartphone revolution capitalizing on the opportunities presented by the proliferation of apps. In fact, it can be a necessary step to keep up with the competition in a highly competitive market like the restaurant industry. Here, consumers have enormous choice with enhanced access to a range of providers via apps like Uber Eats. But almost any traditional business can enhance its operations, support other projects, or boost revenue with a well-developed application. With Olivka, we did all three.