Overview About Digital Marketing Fuel

The backstory to my career is I was an engineer,  product manager, sales manager then general manager of a company that was acquired by Siemens.  As a result, I was assigned the position of marketing manager for a 2 billion dollar division.  Being analytical I measured every marketing dollar spent for it’s ROI, and as the web became a sales and marketing tool, I became fascinated with digital analytics and Digital Marketing ROI Reporting.  Digital marketing allowed me to prove the results of our campaigns month-after-month, year-over-year. Achieving this fascinated my co-workers and it defined me as a master of digital marketing (or, should I say, ROI became my master.) So I became pretty good at looking for answers in how to invest in marketing and marketing tactics, optimizing digital content, and turning over every stone to uncover customer behaviors my company was...