Overview About Digitale

Company's Introduction: Lakidis SA is the leading representative of the food processing machinery manufacturing industry in Greece, with a dominant presence both in the Greek industrial market and in more than 22 countries around the world. Lakidis Food Processing Machinery hosts the entire production process in its privately owned facilities, covering an area of ??5,000m2. The manufacture of the company's codes begins with exclusive raw materials, goes through every stage and is always completed in-house, essentially following a vertical production line. The Challenges: LAKIDIS SA's need to further develop exports, as well as the better organization of its sales department, brought it into contact with us. The goal is to increase the number of countries for export activity and to create a lead generation mechanism that supplies the sales department with new interested parties. The challenge was a site that did not bring new interested parties and the difficulty of tracking and properly following up the leads by the sales team. Implementation: 1. I.ABM Digital Strategy 2. B2B Programmatic Ads 3. Website Strategy 4. Lead Generation Campaigns 5. HubSpot Sales & Marketing

Client's Intdroduction: Showwood is one of the largest modern companies importing, trading and exporting wood products for outdoor use, with a leading position in the market and facilities with a total area of ??15,000 sq.m.It supplies stores all over Greece, as well as HORECA, while through the eshop it also serves the retail market. Our main import materials are impregnated timber, garden products made from impregnated timber, thatched beds, playgrounds, wpc materials, wooden houses and beach items. Also, the company is the exclusive representative of many European houses. The Challenges: Showwood came to us to develop its two core networks even more dynamically. Increasing sales through its eshop and organizing the sales department with modern tools and methods. In terms of Marketing, she was looking for partners who understand her industry and the different audiences they target and who can work effectively as an external marketing department. The main challenge we had to solve was a non-functional eshop that only addressed retail and did not properly communicate the company's image. The next challenge was the wrong marketing approach that did not represent the company's culture and audience.They had insufficient Brand awareness both in the B2B audience and in the HORECA market, as a result of which they did not find new interested parties through digital channels. Implementation: 1. Discovery Analysis 2. Persona Analysis & ICP (Ideal Company Profile) 3. Website Strategy (UX/UI & SEO) 4. Business Plan & Marketing Strategy 5. SEO & Content Strategy 6. HubSpot Sales & Marketing