Overview About Digitrends

The Footprint is a US-based company for your tailor-made shoes. Footprint has a complete setup in their warehouse to prepare the shoes as per your feet size and structure. We provided the online web portal for the e-commerce platform along with the content management system. It has a smooth ordering process with a high-security payment system. The web portal is easy to navigate and allows customers to go through the previous catalogs smoothly. Clients can take their time to look into the catalog and make a decision easily. The Problem People go through tough times or end up damaging their heels severely because of wearing uneven shoes or ones with wrong measurements. Imagine having an important meeting to attend, but your feet are hurting while you are walking to the meeting room. This inconvenience can ruin your whole day. Footprint decided to take away the problem by offering tailor-made solutions for comfortable footwear. As a result, the lack of a web and app solution to promote a business is a major issue. However, if DigiTrends is your technology partner, you can sit back and relax while we work on the solution. The Solution DigiTrends is already popular for its amazing work in technology solutions for various companies and industries. For the footprint company, we offered web and e-commerce solutions that also cater to content management needs. The complete solution provides audiences with the information and Footprint of the online management system. Customers will get access to the full view of all types of catalogs of shoes and their accessories. How we did it? Our team read the system and took notes on e-commerce businesses. They jotted down the needs for online security, content management, and customer feasibility to meet the ends. Then, they developed the ultimate web solution for people to check out the catalog, even before visiting the shop or talking to the consultants.

Healthcare Interoperability, AR & VR A patient in the emergency room is usually in critical condition any judgmental errors can be fatal. This is where Pakistan's first on-screen simulator came into play. This system helped RMOs and DPs to perform their duties without any errors. The Problem The medical field is faced with multiple challenges every day. It is crucial for the medical team in the ER to have hands-on experience before treating a patient. The challenge was to get the young doctors hands-on experience in multiple scenarios before they can actually start treating the patients in the ER. Getz Pharma and GSK approached DigiTrends with a challenge where they can create a digital solution that can help young doctors can practice over real-time scenarios and experience the possible outcomes on how they can treat the patient. Another challenging phase was for the pharmaceutical companies, as their RTDs and events were relatively boring, and, were unable to convey the necessary message to medical specialists. They were looking for something to focus more on the interactive solution that would streamline the learning process and better focus on the well-being of the patient. The Solution We offered the idea of an on-screen simulator. The main goal was to focus on the patient's well-being and improved the learning experience for the doctors. Our creative team of engineers sat down together to come up with an IDS that would help increase the effectiveness of the message. Additionally, the solution is also useful for pharmaceutical companies to foster informed meetings during their RTD and events. How we did it? We asked senior physicians and some resident physicians to help us identify potential problems with the current learning system. Then our research team did their homework on the simulator to finally come up with the idea of a rich screen simulator with multiple features that focus on all aspects of emergency practice.

The Client: Speedify Healthcare professionals face unique challenges in staying connected and providing seamless patient care in a country where internet access is considered a privilege and a luxury. That's where Speedify comes in, providing a reliable, secure, and lightning-fast internet connection essential for any healthcare organization. Speedify, focusing on innovation and cutting-edge technology, transforms how pharmaceutical reps work, enabling them to stay ahead of the curve in an ever-changing digital landscape. The Problem Staying connected and informed is critical for pharmaceutical sales representatives. However, staying ahead of the curve can take time and effort in a fast-paced industry that requires constant innovation. Who has time to read traditional drop cards in a world of digital transformation? With cutting-edge technological solutions, Speedify and DigiTrends enable reps to work smarter rather than harder. With a focus on digitization, collaboration, and innovation, Speedify and DigiTrends are revolutionizing how pharma reps work, helping them stay connected, informed, and ahead of the competition. The Solution Pharma reps must stay ahead of the curve in a fast-paced industry where innovation reigns supreme. Hence, DigiTrends is setting the pace for transforming the digital landscape in a nation where entrepreneurship and innovation are essential to progress.  DigiTrends is ushering in a new era of digital entrepreneurship in Pakistan with cutting-edge technological solutions that digitize the entire process and inventive pop-up features that replace conventional drop cards, thus helping pharma reps promote their brand. Therefore, discover the power of connection and unlock the full potential of healthcare innovation today! 

Pakistan's 1st Health and Hygiene Initiative for Women. A proactive approach to empower women's health and hygiene in a country where gender inequality and a lack of access to female hygiene products are persistent issues. Therefore, in collaboration with DigiTrends, Superwomen Pakistan bridges the gap by providing women with education, and quality self-care products, allowing women to better care for their hygiene and health. The Problem DigiTrends has assisted Superwomen Pakistan in realizing its vision of empowering women with products and information about female hygiene by incubating this innovative startup and providing cutting-edge technology in a world where startups face numerous challenges in reaching their goals and full potential. Superwomen Pakistan was able to develop a mobile e-commerce application with the assistance of DigiTrends Ventures, allowing them to reach a large audience and effectively communicate their mission. The Solution Superwomen Pakistan is breaking down barriers and empowering women like never before. An innovative smartphone application created by DigiTrends makes high-quality items available and gives women access to personal hygiene and wellness resources. The smartphone app encourages women to prioritize their well-being and adopt improved self-care practices by providing a flawless user experience and crucial information. Therefore, DigiTrends has significantly contributed to women’s empowerment through its partnership with Superwomen Pakistan. They seek to change women's lives and create true Superwomen by utilizing cutting-edge technology and creative approaches.

Introducing innovation and challenging the status quo in a healthcare system is frequently thought of as risky.  Decision-makers must comprehend precisely how introducing a change will improve their hospital's most crucial features and the return on their investment if they are to support innovation and change.  The quadruple aim for healthcare, which seeks to optimize healthcare system performance by focusing on training, education, and wellbeing, improved patient experience, improved system efficiencies, and improved patient safety, is one lens through which we can measure benefits. Our Solution Proximie unlocks benefits in each of the four areas of the quadruple aim. We created a calculator tool to demonstrate how this value can be realized at the level of hospital systems, allowing you to enter several operating rooms and estimate some of the impact produced by Proximie.   Proximie can provide 10,000 additional hours of training, which would cost the Trust more than £700,000. Using digital tools frees surgeons from geographic or opportunistic restrictions and gives them access to the best training at every stage of their careers, by virtually scrubbing into providing access to complicated or uncommon surgeries, learning from top surgeons around the world, and establishing a second seat at the OR table, which has been difficult for newly graduated surgeons and trainees during the pandemic.

SimX  SimX is an AR solution that provides virtual reality training for medical professionals. Their technology allows healthcare workers to train in realistic, simulated environments without needing expensive and time-consuming physical simulations. The problem One successful case study for SimX involves a medical center experiencing a high rate of medical errors in its emergency department. The errors were often due to a lack of experience and training among the staff and the high-pressure emergency medicine environment. The solution The medical center implemented SimX's virtual reality training program to help improve the skills and confidence of their emergency department staff. The program consisted of several modules, including simulated patient scenarios, medical equipment training, and team-based communication exercises. The staff responded positively to the SimX program, noting that it was an effective way to practice and improve their skills in a safe and controlled environment. The virtual reality scenarios were highly realistic and provided a challenging but manageable level of stress, which helped to better prepare the staff for real-life emergencies. The result As a result of the SimX program, the medical center saw a significant decrease in medical errors and an increase in the confidence and competence of their emergency department staff. The program also helped reduce the time and money spent on physical simulation training, as virtual reality training was more cost-effective and time-efficient. Overall, the SimX program was a success for this medical center and highlights the benefits of virtual reality training for healthcare professionals. It allows for safe, realistic, and effective training that can improve the skills and confidence of medical staff and ultimately lead to better patient outcomes.

The Client: Pakistan Beat  A new media news channel, "Pakistan Beat," has emerged, deviating from the norm with a bold mission: to convey the real face of this lively country. In a world where the negative dominates the news, this channel is on a mission to discover the beauty, diversity, and pure positivity that define the spirit of Pakistan. The Problem From humble beginnings to a thriving business, Pakistan Beat's story demonstrates the founders' tenacity and resilience. Despite numerous challenges in a highly competitive market, they remained unafraid and concentrated on developing a distinct brand identity that resonated with their target audience. They did not, however, do it alone. They overcame the numerous challenges of starting a new venture in Pakistan with the assistance of DigiTrends. DigiTrends not just incubated this new startup but also provided the support they needed to turn their ideas into thriving realities, from cutting-edge technology to flexible workspaces. The Solution Pakistan Beat's vision comes to life with DigiTrends by creating a platform to inspire and motivate a new generation by showcasing the untold stories of young entrepreneurs and the positive side of Pakistan. However, to make their vision a reality, they required a website that captured the essence of their vision. That's when DigiTrends stepped in, providing the workspace and revamping the website with the cutting-edge technology they needed to bring their ideas to life like never before. Pakistan Beat and DigiTrends have heralded a new era of digital entrepreneurship in Pakistan through collaboration and a shared commitment to innovation.

Digitrends created a game for Abbott to engage HCPs in learning more about zinc and its importance to the human body and more. Abbott required an impacting campaign to bring awareness about zinc deficiencies and how they affect people in front of everyone. Abbott is aware that maintaining excellent health is the foundation for enjoying a fulfilling life. Everything they provide is intended to assist you in carrying out that task. That is their dedication to creating game-changing technologies that fuel your body at every stage of life, keep your heart healthy, improve how you feel and move, and deliver you information, new treatments, and medical advancements to manage your health.  The Problem  Short height, weakened immune system, and other conditions including respiratory infections, malaria, and diarrheal illnesses are the main health effects of zinc deficiency. Compared to iron insufficiency, which accounts for around 6% of worldwide DALYs, zinc deficiency has a larger impact on death rates, causing 2.7% of DALYs globally. Since zinc deficiency has a detrimental influence on health and can cause cognitive impairment and reduced job ability, low- and middle-income developing nations are the most affected. The Solution Zinc Club is a game created for HCP engagement designed to bring about more awareness regarding zinc and its deficiencies along with treatment and management. In this game, 4 teams participated through a team selection game as well. Once the teams were formed, a total of 3 main rounds were played. Each team has a lifeline option and the team which scored the highest will win. 

We created a game for doctors' and oncologists' engagement where they helped develop more personalized and customized treatments for cancers. This is a novel development in cancer treatment and prevention with the help of gene study. Testing for a disease-related biomarker and administering a focused therapy are examples of personalized healthcare. Roche, however, is integrating this individualized approach throughout the patient care continuum to create personalized, technology-enabled, evidence-based healthcare solutions. They are getting closer to enhancing lives and promoting better health at a reduced cost to individuals and society by utilizing data, analytics, and technology throughout R&D and the care continuum. By partnering up with Digitrends, Roche developed a casino-based card game that aids HCPs in identifying cancer mutations in an individual's DNA sequence. The Problem Cell mutation, sometimes known as cancer, results from alterations in a cell's DNA or RNA. The mutation, however, is person-specific, meaning that each person's malignant cells are distinct because mutations vary in kind, quantity, and cancer forms. Even if a person has the same cancer type as another person, their mutations may be distinct and necessitate a different course of therapy. By determining the person's DNA and/or RNA mutations, Foundation Medicine Inc. (FMI); a product of Roche Pharma, enables the doctor to provide a more specialized and tailored therapy with fewer side effects and a better outcome. Based on this knowledge, an interactive card-based game was developed to help HCPs pre-identify mutations in various cancer cells. The Solution This card game turned out to be a novel development in learning more about cancerous gene mutation which helps in the early identification of cell mutation that in turn helps in the treatment and management of cancer in an early stage. All cards will be displayed for 5 seconds and then flipped and shuffled with the ref showing only on the first slide. The health will decline on every wrong selection, and the HCP will lose 100 points. The health meter will start blinking if the HCP chooses 2 wrong cards. Once the health meter starts blinking, a pop-up will appear suggesting the HCP click the FMI button to find the mutations to save the patient's life. On the click of the FMI button, BONUS cards will appear showing all the mutations and new ones that were found by FMI. On 3 wrong selections, the health will further decline and the tissue samples will end. Since the coins will be less than 300, the FMI button will be disabled. A pop will appear suggesting to try again to save the patient’s life. The Try Again button will reset the cards, health, tissues, and coins but will not change the time remaining. The HCP will have to complete the game within the given time or else they will lose the game.

The Client : DigiPill  In a world where quality healthcare is still a distant dream for many and quackery remains a persistent problem, empowering patients with accurate drug information and disease management education has become an essential but challenging component of healthcare. With a shared commitment to innovation and patient empowerment, our healthcare professionals are revolutionizing the healthcare landscape, bridging the gap, and empowering patients with the tools and knowledge they need to manage their health and make informed decisions. Therefore, DigiPill has taken the initiative to alter the healthcare industry by empowering patients with disease management and drug education in a world where access to high-quality healthcare is still challenging for many.  The Problem By giving patients the right information at the right moment, DigiPill is changing healthcare education and assisting patients in making informed decisions about their health. With a commitment to supporting innovative startups in Pakistan, DigiTrends played a pivotal role in bringing DigiPill's vision of patient empowerment to life. Through cutting-edge technology and expert guidance, DigiTrends helped DigiPill overcome the challenges of launching a new, resulting in a powerful solution that empowers patients with disease management and drug education. The Solution  DigiTrends and DigiPill launched a groundbreaking mobile App for accurate medication information and disease management. DigiPill has created an innovative mobile application for iOS and Android in collaboration with DigiTrends that rewards the patient and the pharmaceutical industry. Patients can now easily order medication and keep current about their health. With DigiPills leading the charge, DigiTrends is paving the way for a new wave of digital entrepreneurs in Pakistan and thus redefining the healthcare industry by strongly emphasizing innovative digital solutions.

We developed a website for Bayer’s Redoxon that matches the colour scheme of the offered items. Our designs included vibrant visuals that matched their branding to strengthen their brand identification. Bayer’s Redoxon product line supports the immune system and keeps it functioning at its best. The goal is to support people in understanding the value of maintaining peak physical condition and helping them do so. The problem: Redoxon produces products that preserve your body's natural defender in top condition and has 88 years of expertise with Vitamin C. They intended for individuals to recognize the value of maintaining optimum performance and to assist them in doing so. They sought a website that would serve this purpose and provide all the information about vitamins, minerals, the immune system, colds and flu, preventing infections, etc. The solution: Following Redoxon's specifications, we developed a user-friendly website and added all relevant details and visuals. We used Drupal Technology for this website. The website makes it easier for users to navigate and search. Users can get more details about Redoxon products in the frequently asked questions section. The website is a one-stop shop where customers can purchase products and acquire all relevant information. To further strengthen their brand identification, we developed this website using the same intriguing colour palette as their products.

We helped Novartis with the awareness campaign for “Fraizeron,” which is now indicated for treating moderate to severe plaque psoriasis for patients six years and older.  Novartis helps areas with high medical needs by giving individuals and professionals access to medications and items linked to health and safety. DigiTrends and Novartis collaborated to create a means to stay in touch with the global healthcare communities. The problem: Psoriasis is a skin condition that causes flaky skin patches to form scales. The patches may seem pink or red, and the scales may be white or silvery on dark, black, or white skin. The patches and scales can appear purple or dark brown on brown and black skin.   Novartis needed an awareness campaign regarding Fraizeron, which is now available in formulations for kids aged six years and older. The Solution Being the leading innovator in providing digital solutions, DigiTrends created a massive awareness campaign for Fraizeron. Our solution included unique visuals for their four categories, namely: Look better Move better Feel better Feel safe We added all the psoriasis-related visuals and colors to the overall campaign materials, like standees and drop cards for physicians, and correlated all the visuals with the necessary information. The campaign turned out fascinating and helped all healthcare professionals create awareness efficiently regarding psoriasis. 

DigiTrends collaborated with Pfizer to develop a solution that bridges the gap between the chemist, distributor and the pharmaceutical company. The application intends to curb the inefficiencies in the pharma-supply chain network by empowering clients with a self-ordering feature, with seam less top-ups in 24 Hours  The Problem: The conventional system employed by Pharma companies for the disbursements of medicines is unable to keep up with the vigorous supply and demand situation of the country. The system had been lagging significantly, because of delays in the visits of Pharma representatives to their targeted locations. 75% of the chemists believe that the current systems is unable to meet the rising market demand 90% of the chemists were of the view that a self-ordering application will significantly curb the lay overs and reduce the waiting time tremendously. 4 of the 5 Pharma companies under the market research review, believed that they will be better able to reach out and expand their network with an application The Solution: Chemist Connect is a robust solution which enables retailer pharmacists to place order directly from their mobile phones to distributors. The application has customized dashboards for Distributors, Sales Agents, and Admins. The order tracking feature of the mobile application facilitates pharmacists to place orders. Pharma admin can assign new products and also add quantity of available stock for each product. Analytics & Reports for all 4 stakeholders are integrated within the app and portal. 

We created an innovative mobile app for BeeSmart Rx Health to help patients/people streamline the complicated medication approval process. The app simplified the overall process and made it easier for people/patients to purchase the required medicines while adding additional features. The problem: Around the world, people/patients have difficulties with the medication approval procedure. The prescribed medications must be purchased from the pharmacy covered by the patient's health insurance. The patient had to go through the lengthy prescription approval process if the drug wasn't available at the insured pharmacy, which was bothersome. The entire process consumed a lot of time and energy. The solution: We created the "BeeSmart" mobile app as the industry's leading innovator of digital solutions to speed up the entire pharmaceutical approval procedure. Patients can upload their prescriptions using this app by taking pictures of them. To help doctors spend more time caring for their patients, the app also provides extra capabilities like e-prescribing. BeeSmart also offers a support option that allows doctors to send encouraging words to patients while monitoring their progress. The "manage" section of the app provided a structured area to keep track of patients, prescriptions, payments, and preferences. Additionally, the app delivers alerts and notifications and includes several other unique features, including scanning patient identification codes and medication lists. The app assisted in expediting the entire pharmaceutical approval procedure.

We developed a one stop all in one website for Berocca a product of Bayer Pharmaceuticals. Berocca is basically 12 important vitamins and minerals in a pill that has undergone clinical testing and has shown substantial improvements in the health of candidates. Whatever everyday obstacles you encounter, Berocca facilitates the release of energy so that you may perform at your peak. Purchasing a Berocca couldn't be easier.  Berocca is a small dose of optimism to help you feel your best.  The Problem Bayer required consumer healthcare website developer for their product website in Pakistan that requires Drupal technology.  Due to scarcity of Drupal engineers in Pakistan this seemed like an impossible task. For this purpose Digitrends were approached because they have expert Drupal engineers in their team. Thus Digitrends collaborated with Bayer in this global initiative to develop Berocca product based website. The Solution Digitrends team includes expert Drupal engineers to develop consumer healthcare website for Berocca products that are Effervescent Tablets which are multivitamins for people. Bayer launched a global project to develop consumer healthcare products worldwide and for their Pakistan launch they selected DigiTrends due to our expertise in Drupal Technology and pharmaceuticals. 

Dialogue and prompt action on pneumonia prevention are more than necessary now! Pneumonia is an infection of the lungs that impacts people of all ages, especially the elderly, i.e., people over 65. Vaccines are key to preventing this from happening, and our job was to raise awareness about it. The Problem The client was looking for a public service campaign that went beyond newspaper and radio station offerings. With a multi-channel digital marketing strategy, the public must be made aware of pneumonia vaccination. Anyone who sells vaccines will attest to the fact that there are certain inherent challenges to convincing people to vaccinate.  The Solution We realized early on that someone who has seen a relevant video or visited a website may be more receptive and inclined to hear the news about pneumonia risks and vaccines. Conversations between risks and benefits of the vaccine are further validated between the doctor and the patient. Social Media Campaign We have launched events and awareness-raising activities at the city level through social media. We have targeted MENAPi via the following platforms. Dedicated Website We have created a clean, simple and state-of-the-art landing site to enhance the brand and product image of Pfizer vaccines. The goal was to minimize distractions and entice the visitor to register for the vaccination. Targeted Marketing We deployed Eskimi, a modern AdTech platform that helped us find and target unique audiences based on their location, devices, interests, and more. This aided our reach to people who visited specific areas. The Result The 3-month long campaign delivered spectacularly on all counts. The social media campaign alone logged 10 million unique impressions. The 'Tum Jiyo Hazaaro Saal' website continues to dispel myths about Pneumonia vaccinations, while the digital and social media campaign supports conversations with followers about the myths and facts of pneumococcal Pneumonia. 

Usually, the collaboration or round table discussions among doctors and sales representatives are boring. We have changed this for the long term by introducing quizzes during RTD. Professionals can happily engage by answering questions and receiving rewards. It brings around 5000 doctors from all over the place. Ultimately, making sessions fun and engaging. This platform serves the purpose of collaboration among sales representatives and doctors through smooth interaction. The Problem Abbott has always played a vital role in scientific knowledge and practices in medicines. Being the largest healthcare institute, Abbott constantly strives to engage doctors and bring out the best in the industry. However, this time, it was a bit challenging as the activities carried out were turning out to be boring with poor results. This was a challenging phase for the company. To gather doctors on a single table for discussions while getting them engaged wasn't going so great. The main challenge was to ease the engagement among sales representatives and the doctors from the fields of Pain, Gastro, and CNS. Every day, these representatives struggle with having doctors sit around and talk. They were now looking for a solution to reduce the awkwardness and increase engagement. The Solution We aced up the game by introducing the fun game. We brought the idea to develop a platform for both Abbott’s main management and sales representatives.  However, this time, it was a bit challenging as the activities carried out were turning out to be boring with poor results. This was a challenging phase for the company. To gather doctors on a single table for discussions while getting them engaged wasn't going so great. The main challenge was to ease the engagement among sales representatives and the doctors from the fields of Pain, Gastro, and CNS. Every day, these representatives struggle with having doctors sit around and talk.

MUBER - COMMUNITY | WEB PORTAL |  MARKETPLACE Finding a platform that gives you academic facilities, clinical opportunities, work during the lockdown, and no headaches for the payment is quite hard. Muber is giving away these facilities through its intelligent and smart features.  Log in as a doctor, create a profile, set up your specialty, check out the latest content, and also avail of the courses. One can also connect with other doctors for a thoughtful discussion on different case studies. Read, learn, market yourself as a doctor and have a secure payment process too. As a patient, you get to have a choice of doctors. Check out the specialties, connect, talk, get online consultancy services and also learn anything you need to about your ongoing health issues anytime.  Healthcare is available at a Single Tap with Muber Doctors have a purpose of serving, and we have observed our heroes even in times of pandemics. Muber is here to facilitate their services, especially for tough times like COVID. Besides, reaching out to every patient when most needed is a necessary part of any healthcare system.  DigiTrends had a great challenge in completing this portal. However, the team worked with an open mind and provided all the needed features from the HCP portal to the secure payment system in it. Technology used We used smart logic to keep content display unique for every profile. Rest, many different frameworks and high-tech are used to offer feasibility and convenience to both parties. The major benefit is that the web portal and app works on all desktop and mobile devices.  How we did it? We had a team over for a discussion on the issues that doctors or patients face when they need to connect or find any relevant information without going through the bulk of other studies. The team worked on the plan, design and decided on a roadmap to follow. Finally, we had our app and portal serving the best. 

Medical VR, training, and quiz solutions have always been messy, tedious, and out-of-date. DigiTrends lifted the standard by giving over 5000 present, and aspiring medical professionals access to a cutting-edge virtual reality game.  This game was a huge hit for our client, and it improved the quality of physician engagement initiatives in MENAP. The Problem It's difficult for pharmaceutical corporations to keep track of and communicate with skilled doctors. Every day, they seek to find new ways and approaches to guarantee that pharmaceutical corporations are as engaged with doctors as possible. For marketing purposes, involving doctors and getting them on board is critical. However, completing this task is a significant undertaking. On the other hand, companies like our client are not allowed to force doctors to promote their products openly. As a result, our client required new activities to ensure that doctors were present and engaged to the fullest extent possible. The Gastro Premier League came up with the idea for this knowledge-based virtual reality game, which consisted of three levels. The first level, Sawal Ki Talash, requires the doctors to wear a virtual reality headset and play the game. They needed to locate a box containing a question. The player would next pose the question to his or her teammates. The second round involves hitting the dart on the board using a joystick.

DigiTrends and Novartis Pharma partnered to find a way to keep in touch with healthcare communities around the globe to respond to the after-effect of the Novel Covid’19. We created a MedHub solution to strengthen the Pharma-physician relationship giving them an HCP portal that also supports quick access to the clients. Novartis serves areas of great medical need by supplying medicines as well as health and safety-related products to people and professionals. The Problem There is a growing need to build a community of physicians and healthcare providers that can be accessed online. 63% of pulmonologists want pharmaceutical companies to provide science-based education resources. Research indicates correlation between non-promotional demand and and pharmaceutical products is very low. 61% of gastroenterologists believe that professional, informative videos can guide their clinical decisions. The Solution We set out to create Medhub as a powerful portal that offers unbridled effectiveness in providing information well beyond what has been delivered beyond pharmaceutical reps so far.  The aim was to provide content and services beyond mere promotion and offer value using a dedicated HCP portal. This included specialized content that is easily accessible for physicians.