Overview About Dillie

Dillie launched Nutrafol’s entry into skincare, creating a surreal and visually engaging campaign around adult hormonal acne solutions. Challenge: Nutrafol sought to introduce a skincare product for hormonal acne, emphasizing science-backed efficacy. Solution: Dillie created visually striking content with a surreal, dream-like aesthetic, reinforcing clarity and confidence as brand messages. Result: The campaign generated high social engagement, effectively positioning Nutrafol’s skincare as a trusted solution for adult acne

Dillie collaborated with the brand’s Creative Director to create branded videos for product launches. The videos maintained strong brand identity and storytelling across multiple formats. Challenge: Malin + Goetz needed compelling branded content to highlight new product launches while maintaining a strong brand identity. Solution: Dillie worked closely with the brand’s Creative Director to develop high-quality horizontal and vertical videos that combined product education with brand storytelling. Result: The content successfully showcased efficacy-driven skincare solutions, strengthening brand perception and engagement.

Dillie developed a series of UGC-style videos to maximize engagement and conversions during Amazon Prime Day. The campaign leveraged influencer-led storytelling across Meta, TikTok, and Google, using a mix of evergreen and promotional ads. Challenge: Henkel needed engaging, high-performing UGC content to drive awareness and conversions for Amazon Prime Day while optimizing cost efficiency. Solution: Dillie crafted compelling ad creatives and implemented A/B testing by featuring the same creator with two different opening hooks: "Viral Slicked Back Bun" – Focused on trend-driven appeal. "Lazy Girl Hack Slicked Back Bun" – Positioned as a time-saving beauty tip. The testing approach helped identify the most effective messaging to drive engagement and conversion. Result: 34% decrease in CPC and 24% increase in CTR compared to industry benchmarks. 3.7M impressions and 87K clicks during the campaign. Improved ad performance insights through A/B testing of opening hooks.