About Direct Online Marketing

Direct Online Marketing (DOM) is a top 200 Premier Google Partner digital marketing agency founded in 2006. From our offices in Pittsburgh, PA and Wheeling, WV, we’ve helped clients from every populated continent sell into 150+ countries. By partnering with DOM, you gain a trusted digital advisor with certified expertise and proven results. We offer a disciplined approach, straightforward communications, complete transparency, and a culture of excellence.

We’re an online marketing agency in the business of delivering results, which we’ve been doing since 2006. By partnering with us, you gain an online marketing firm that serves as a trusted digital advisor with certified expertise. We've built a digital marketing company that takes pride in the level of service we provide, and our clients agree. There’s a good reason why 85% of our clients stick with us long-term even though they never have to make a long-term commitment.

Our experience covers virtually every industry, and our experts function seamlessly as a branch of your marketing department. We cater our check-ins and data reports to a schedule that you decide works best. Some folks like weekly updates about their ad campaigns, while we might meet twice a month for SEO. When you work together with us, it's our goal to exceed your needs.

Everything we do is data-driven and aimed squarely at the targets you decide -- with our help, of course.

Based on years of experience and careful attention to what makes us the most successful for our clients, The DOM Difference is a collection of our proprietary best practices to developing digital marketing solutions proven to get the best results. These best practices include a disciplined approach to developing tailored solutions, honest straightforward communications, complete transparency, and a culture centered around excellence.

They don’t stick with us because they have to. There's plenty of other Premier Google Partners. They stick with us because they want to.

Locations

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Headquarter
  • Location

    4117 Liberty Avenue Pittsburgh Pennsylvania United States 15224

  • Location

    8009793177

Focus Area

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Direct Online Marketing's Technical Expertise

SEO Services 30%
PPC 30%
Mobile App Marketing 2%
Analytics Consulting 10%
Local Marketing 2%
Inbound Marketing 10%
Search Engine Marketing 10%
Voice Search Optimization 2%
Conversion Rate Optimization 4%

Focus Client

  • Small Business (<$100000) 5%
  • Medium Business ($100001 - $500000) 80%
  • Large Business (>$500000) 15%

Direct Online Marketing's Industry Expertise

  • Information Technology 20%
  • Ecommerce 20%
  • Business Services 10%
  • Education 10%
  • Financial & Payments 10%
  • Healthcare & Medical 10%
  • Manufacturing 10%
  • Startups 10%

Portfolio

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Industry West

Industry West, an online retailer of modern furniture designs for individual and commercial clients, struggled to see a return on investment from their search engine marketing efforts, which they primarily handled internally for six months. Being an online e-commerce company in a highly competitive industry, Industry West needed to see a strong return on its marketing dollars. With search engine marketing vital to growing its business, Industry West turned to DOM. DOM developed a two-stepped approach to reach Industry West's campaign goals of increasing the return on its ad spend and driving new traffic to its website. We first leveraged historical performance data to completely rebuild its Google AdWords search campaigns, optimizing each tactic to reach both potential commercial and residential clients. We next implemented a multi-pronged strategy to create more touch points along the customer journey, from discovery to purchase. With PPC search campaigns revamped, DOM created a full suite of offerings to help break through the clutter. Within Google, DOM added shopping ads, display campaigns, retargeting, to the account, while optimizing all efforts daily to drive traffic to the website and increase Industry West's e-commerce sales. DOM rounded out Industry West's digital advertising efforts by engaging other platforms like Bing Ads and SteelHouse for search, shopping, and retargeting. As a result of DOM's efforts, Industry West quickly saw positive results with a 316% increase in the number of conversions relative to the prior ad spend amount. The campaign also improved other conversion rate metrics, with a 54% increase in conversions and a 77% decrease in the cost-per-conversion. Due to continued campaign success, Industry West invested a portion of its increased sales back into digital advertising. To date, the slowest revenue months now drive income 2.5x higher than any previous campaign performance year-over-year. By the numbers: 1219% increase in web revenue 316% increase in conversions 77% decrease in cost per conversion 54% increase in average order value Read More

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Industry

Information Technology

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Budget

Not Disclosed

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Timeline

100 weeks

Industry West

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