About Fabrica

I’m the specialist in UX / UI field and other design stuff. I focused on optimizing processes to deliver the expected result.

Over 100 medium, 15 BIG, 7 Huge projects were finished and delivered successfully by me, including mobile applications, corporate websites, electronic document management systems, data management systems, CRM systems, GPS – tracking, and complex visual communication tools for business needs.

I mostly use these artifacts, according to tasks and projects:

— Design thinking
— Lean Canvas
— Customer Journey Map (CJM)
— Jobs-to-be-done framework (JTBD)
— Competitors analysis on (QFD) framework
— Personas
— User flows
— User scenarios
— User Interviews
— SUS, GOMS, A/B testing, etc
— User-Centered Design (UCD)
— Empathy mapping
— Material Design and Apple HIG
— Brainstorm
— R&D


Hard skills:

— Full-stack design: from analysis to a clickable design
— Business Analysis - user requirements
— Art direction
— Information architecture
— Focus groups, Card sorting, interview, other surveys…
— Wireframing
— Usability testing
— Atomic design
— Creation: branding, naming, identity, other visual communications and design


Soft skills:


— Mentor
— Goal-oriented
— Proactive
— Team player
— Team manager
— Networker
— Empathy-thinker
— Man who solves problems


Tools:

— Sketch + Zeplin
— Figma
— Adobe CC
— Invision
— Principle
— RealtimeBoar (MIRO)
— Hotjar
— Similarweb
— Google Analytics
— Yandex Metrics
— etc

Locations

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Headquarter

Focus Area

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Fabrica's Technical Expertise

Website 5%
Landing Page 5%
Launch Page 5%
E-commerce 10%
Corporate 5%
Logo Design 5%
Usability 10%
User Experience 10%
Graphic Design 5%
Product Design 20%
Packaging Design 10%
Print Design 5%
Illustration 5%

Focus Client

  • Small Business (<$100000) 90%
  • Medium Business ($100001 - $500000) 10%

Fabrica's Industry Expertise

  • Startups 30%
  • Designing 20%
  • Enterprise 15%
  • Food & Beverages 15%
  • Advertising & Marketing 5%
  • Financial & Payments 5%
  • Gambling 5%
  • Information Technology 5%

Portfolio

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NDA / Pharma Animal E-commerce B2B/c

? Project overview This long-term contract began at the height of the pandemic. One of the pharmaceutical company..., made the decision to optimize and streamline numerous local e-commerce projects in both B2B and B2C sectors. Recognizing my expertise in the field of user interaction and interface design and engineering, they sought my assistance. I was invited to embark on this journey, gaining invaluable experience in developing a massive SAAS e-commerce platform based on SAP. This platform would handle orders for animal medicine and cater to internal customers. The goal was to create a localized and deployable interface that embraced a highly flexible and easily scalable design approach. Equally important, it needed to be swiftly updatable based on the feedback and requirements of end-users (local businesses) and their specific needs and tasks. ? Business challenge Develop a comprehensive cross-platform system that integrates the best e-commerce practices. The objective is to elevate the sales performance to a significantly higher level with localization for the world's largest consumer markets. ?? Technical challenges Provide swift and efficient support for various business processes, leveraging my full range of expertise. This includes the concurrent management of multiple tasks and maintaining a high pace of work to meet project deadlines. ? Team Key individuals involved at the outset: We had Product Owner, Project Manager, and myself as a UX/UI designer (consultant) initiating the project. As the project progressed, our team expanded exponentially, with E.. and Co....joining us. This multicultural and multinational team operated remotely across five different time zones and three continents. After a brief overview of the development requirements and existing constraints, we embarked on our journey together. ? Onboarding + Tasks and phases of project activity ASAP — Jump in to the project environment! Rush start. Lack of time…   ? Results 1. A massive, comprehensive, and robust design system was successfully created, developed, and refined iteratively throughout the project. 2. The development process and final delivery were effectively supported, incorporating repeated testing, evaluation, and successful implementation. 3. The experience of working in a diverse multinational team with varying levels of English proficiency proved to be a valuable and non-trivial experience. It highlighted the importance of using clear and concise language for efficient communication and task execution, enabling tasks to be performed more effectively. 4. Total revenue increase up to $xB in year. Read More

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Industry

Startups

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Budget

$10001 to $50000 USD

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Timeline

100 weeks

NDA / Pharma Animal E-commerce B2B/c

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