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Gamified Digital Products
<p>Product Design and Development of Gamified Digital Products such as mini-games, 3D visuals, interactive and animated landings, AR applications, puzzles, quizzes for advertising agencies, media magazines and brands.</p>
$100 - $149/hr
2 - 9
Canada
Product Design and Development of Gamified Digital Products such as mini-games, 3D visuals, interactive and animated landings, AR applications, puzzles, quizzes for advertising agencies, media magazines and brands.
108 Waterfront CT SW Calgary Alberta Canada T2P1K7
+18255583813
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The collaboration with Garnier started in 2023 and continues to this day through various projects. We needed to develop a survival mini-game for Garnier. In it, we play as a character who faces obstacles that can harm your hair, and you have to dodge the hurdles to beat them and win a promo code. We have designed the primary interface, encompassing the main page, three tiers of gameplay (user experience, user interface, and locations), character avatars (female/male), diversified selections of attire and hairstyles, as well as environmental challenges (such as sunlight, wind, and lightning). We created unique and customized personas to meet the client’s needs, using color schemes according to official branding guidelines and complementary colors. We have carefully crafted many UI elements, from informative pop-ups to in-game components. All of these design elements combine to contribute to an enjoyable gameplay experience.
Our collaboration with Jacobs Douwe Egberts (JDE) commenced in early 2024 with an exciting challenge: to create an engaging mini-game centered around our hero in an office setting. The goal was to design a game that not only entertained but also subtly enhanced the player’s efficiency at work, all while incorporating the client’s product in an interactive and enjoyable manner. We embraced a nostalgic approach by designing the game in the charming style of retro pixel games with a top-down view. This aesthetic choice added a layer of familiarity and appeal, evoking a sense of nostalgia among players. The game was meticulously programmed using HTML5 and Vue.js, ensuring smooth performance and an engaging user experience. In a game called “Take a break with Jacobs 3in1” players take the role of an office worker.Players have the option to choose the gender of their hero, adding a personalized touch to the gaming experience. The core objective is to sort through piles of documents, perform various office tasks, and ultimately boost the character’s work efficiency. One delightful aspect of the game is the ability to “drink” cups of coffee, seamlessly integrating Jacobs’ product into the gameplay. To keep players engaged, we incorporated 17 unique challenges within the game. These challenges vary in difficulty and complexity, ensuring that players remain captivated throughout their gaming session. Additionally, we designed three possible scenarios for completing the game, including hidden levels that offer extra rewards and surprises for those who discover them. The game is specifically tailored for office workers seeking a brief yet entertaining distraction during their breaks. It provides a perfect 10-15 minute escape, allowing players to recharge while enjoying a cup of Jacobs coffee. This alignment with the client’s product enhances brand recall and encourages players to engage further with the brand. The advertising campaign surrounding the game was a resounding success. Players were directed to the client’s website to explore the new line of Jacobs 3in1 sticks, increasing brand engagement and product familiarity. One of the standout features of the campaign was the inclusion of an adorable, specially-rendered Corgi, which became the official mascot of the advertising initiative. This cute and fluffy companion added an element of charm and warmth, resonating well with the audience.
Developed an AR app for the Hood Art Museum at Dartmouth College, allowing visitors to access detailed information about exhibits by pointing their smartphones at the artwork. Beginning in 2019, GamifyCat began a partnership with Dartmouth College. We were later approached by Michael Gronas (Associate Professor) with the task of developing a prototype augmented reality app for the Hood Art Museum, located on the Dartmouth College campus. We developed the first prototypes of this application. When visitors explore the museum, they can easily locate their desired exhibit. By activating our app on their smartphones, they simply point the camera with AR mode enabled towards the painting of interest. Instantly, they access detailed information about the artwork through pop-up windows within the app. This data can be saved for later reference or effortlessly shared with friends, enriching the museum experience. Following Dartmouth College’s color palette, our next stride was to craft a prototype and design the app. We meticulously developed a series of layouts to encapsulate the essence of the institution’s visual identity. In total, we created 10 layouts, each imbued with varying degrees of complexity and functionality, ensuring a seamless integration of design and user experience. In honor of Dartmouth College’s 250th anniversary, GamifyCat was entrusted with a time-sensitive mission: to create a webpage housing downloadable apps for both Android and iOS platforms, all within a single day. Rising to the challenge, our team swiftly mobilized, leveraging our expertise to deliver a seamlessly functional webpage adorned with the celebratory spirit befitting such a milestone occasion.
Asus ZenBook Developed an animated landing page and a Unity pixel adventure game for the Asus ZenBook 14. The game featured tasks that rewarded users with promo codes, boosting engagement and sales. Our team started working with Asus together with Forbes to promote the new Asus Zenbook 14 laptop. The main task was to develop a promotional project to attract new buyers of the laptop with a modern landing page and a pixel game. Animated landing page containing 10 blocks, telling you in detail about the laptop and the promotion to further link to the game page. We have developed a pixel adventure game on Unity. There are two characters to choose from. The control is done using the keyboard or the digital joystick on your phone. We have implemented the following types of gamification: mini-game, perform quiz tasks, compete with participants. Upon completion of all tasks we get a promo code to buy a laptop. In just one month, the ASUS got a full animated landing page for ASUS ZenBook 14 and Custom Unity Mini-Game. As a result, satisfied users received their promo codes and went to the purchase page.
Collaborative advertising campaign for the new Samsung S21 Ultra smartphone on the Forbes business magazine platform, the Samsung brand increased smartphone sales and received many positive mentions on social media. Our team collaborated with Samsung and Forbes to launch the promotional interactive stotytelling for Samsung Galaxy S21 Ultra smartphone. Project includes an attractive landing page with interactive elements, video content and promotional materials. The main idea of the project is to demonstrate that the new smartphone is versatile for everyday use, creative tasks, and business needs. In this storytelling experience, you can step into the role of the hero, performing actions by clicking on the circles at the bottom of the screen. Our team took responsibility for designing the interaction between screens of the project, focusing on providing a seamless and user-friendly interface. The interactive part of the site seamlessly leads users to the advertising section, which is characterized by an animated landing page showcasing innovative design elements. Alongside the engaging storytelling, we also designed an animated landing page that seamlessly directs clients to the smartphone purchase site. As a result Collaborative advertising campaign for the new Samsung S21 Ultra smartphone on the Forbes business magazine platform, the Samsung brand increased smartphone sales and received many positive mentions on social media.
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