Im4u Digital Marketing Agency

ALMCO Plumbing offers plumbing services, plumbing repair and replacement in both residential and commercial buildings. The company has been providing services to contractors and homeowners in San Diego, California since 2001. GOALS Building a sustainable brand in the San Diego region, attracting customers through integrated marketing solutions. MARKETING STRATEGY - ANALYSIS OF THE AMERICAN PLUMBING MARKET - COMPETITOR ANALYSIS - DEFINING THE BRAND’S TONE OF VOICE - DEFINING A UNIQUE SELLING PROPOSITION - CHOOSING THE PROMOTION CHANNELS MARKETING SUPPORT Dedicated project manager managed the entire team, so that both the client and the agency could achieve common goals and form a sustainable brand. LOGO DESIGN In the logo, soft round fonts were used to reflect the main property of water. The color palette of the logo is a combination of blue and white – the best way to reflect the business specialization and symbolize purity.  WEB DEVELOPMENT OF THE MAIN WEBSITE - CREATED ADAPTIVE WEB DESIGN THAT ENSURES CORRECT DISPLAY ON ALL DEVICES CREATED A LANDING PAGE - WEBSITE STRUCTURE DEVELOPMENT - WEB DEVELOPMENT - SET UP WEB ANALYTICS AND ADVERTISING CAMPAIGNS AND ANALYSIS OF THE WEBSITE'S EFFECTIVENESS GOOGLE ADS - GOOGLE ADS STRATEGY - SET UP A GOOGLE ADS CAMPAIGN - GOOGLE ADS CAMPAIGN MAINTENANCE SOCIAL MEDIA MARKETING - Created corporate accounts in social networks in one format - Created content: reputational, call-to-action, promotional, news and communicative - Set up targeted ads on Facebook and Instagram REPUTATION MARKETING - Google my business (+ Google maps): updated information, optimized an account, posted photos and information posts - Review platforms: registered the company on reliable sites and increased awareness YOUTUBE PROMOTION - Selected the effective key phrases for Youtube Channel promotion - Created a content strategy - Video promotion through Google Search and Youtube channel Read More

Decks Toronto was founded in 2005 in Toronto, Canada. Decks Toronto is a deck specialty store where you can order everything you need for your deck – decking material, deck accessories, railing, deck lighting and permits. Because of the company’s growth, it became necessary to represent the company in social media networks, reputation marketing, and create a marketing strategy. In 2019 Decks Toronto started cooperation with the iM4U Marketing Digital Agency, which uses an integrated marketing approach that allows to achieve results in the shortest possible time. GOALS Building a sustainable brand to attract clients, increase the company’s turnover and open new stores in other cities. MARKETING STRATEGY  - ANALYSIS OF THE CANADIAN BUILDING MATERIALS MARKET  - COMPETITOR ANALYSIS  - DEFINING THE BRAND’S TONE OF VOICE  - DEFINING A UNIQUE SELLING PROPOSITION  - CHOOSING THE PROMOTION CHANNELS MARKETING SUPPORT Dedicated project manager managed the entire team, so that both the client and the agency could achieve common goals and form a sustainable brand. LOGO DESIGN  - Designers suggested 3 options of the logo in a different color palette and graphic design.  - Prepared mockups of the company’s branded products – business cards, merchandise, documents, social media, souvenirs  - Created logo usage guideline WEBSITE REDESIGN - SITE RESTRUCTURING - CREATED ADAPTIVE WEB DESIGN THAT ENSURES ITS CORRECT DISPLAY ON ALL DEVICES - CREATED A USER-FRIENDLY INTERFACE WEB DEVELOPMENT OF A NEW WEBSITE  - CREATED A WEBSITE STRUCTURE BASED ON COMPETITOR ANALYSIS  - CREATED ADAPTIVE WEB DESIGN THAT ENSURES ITS CORRECT DISPLAY ON ALL DEVICES  - PAYMENT GATEWAY INTEGRATION SOCIAL MEDIA MARKETING  - CREATED CONTENT: REPUTATIONAL, CALL-TO-ACTION, PROMOTIONAL, NEWS, COMMUNICATIVE  - SET UP TARGETED ADS ON FACEBOOK AND INSTAGRAM REPUTATION MARKETING  - Google My Business;  - Review platforms: registered the company on reliable sites, increased awareness. YOUTUBE PROMOTION Read More

Furniture factory “LIVS” – one of the leaders in the production of upholstered and cabinet furniture, with more than 25 years on the market. One of the largest retail chains created in Ukraine, which consists of branded stores in all regions of the country. Company exports furniture to more than 20 countries in the world. The range of furniture includes about 700 different items and style solutions. GOALS Create a stable sales funnel for furniture products in the Internet space MARKETING STRATEGY HIGH QUALITY. All items are manufactured according to international standards, and have increased quality requirements RANGE. More than 500 items of various collections FURNITURE DESIGN. High appreciation from well-known furniture designers at major exhibitions WARRANTY MAINTENANCE OF FURNITURE. 18 months from the date of manufacture LARGE SELECTION OF FABRICS FROM MANUFACTURERS DELIVERY IN ALL REGIONS OF UKRAINE MARKETING SUPPORT Dedicated project manager managed the entire team, so that both the client and the agency could achieve common goals and form a sustainable brand. ONLINE STORE CREATION  - CREATING A WEBSITE STRUCTURE BASED ON COMPETITOR ANALYSIS  - CREATING A RESPONSIVE WEB DESIGN THAT ENSURES THE CORRECT DISPLAY OF THE SITE ON VARIOUS DEVICES  - CREATING AN INTUITIVE USER INTERFACE  - WEB DEVELOPMENT  - WEBSITE SPEED OPTIMIZATION (PAGESPEED) UNDER GOOGLE STANDARDS  - SEO OPTIMIZATION OF EACH PAGE UNDER - GOOGLE SEARCH  - SITE PREPARATION FOR PROMOTION  - TESTING OF ALL FUNCTIONALITY REPUTATION MARKETING  - Work with google my business (google maps): updating information, optimizing an account, posting photos and informational posts  - Working with revocable platforms: registering a company on reliable sites, increasing awareness  - Dealt with negative results TARGET PROMOTION  - FORMATION OF A STRATEGY FOR TARGETING  - SETTING UP AND LAUNCHING TARGETED  - A/B TESTING  - OPTIMIZATION AND TRACKING RESULTS  - ADVERTISING ANALYSIS AND REPORTING Read More

The international engineering company Stanco Group has been operating since 2005, it is engaged in the production of bottle filling lines in Ukraine with sales to the US, Europe, Asia and Africa. The company has a closed production cycle: it develops, manufactures and provides support. Stanco Group equipment operates in more than 1,000 companies, and products are sold in 14 countries around the world. When entering international markets, there was a need for a new approach in marketing. GOALS Building a sustainable brand to attract big customers MARKETING STRATEGY  - ANALYSIS OF THE BOTTLING LINE MARKET  - COMPETITOR ANALYSIS  - DEFINING THE BRAND’S TONE OF VOICE  - DEFINING A UNIQUE SELLING PROPOSITION  - CHOOSING THE PROMOTION CHANNELS  - CREATING A MARKETING BUDGET FOR THE YEAR MARKETING SUPPORT Dedicated project manager managed the entire team, so that both the client and the agency could achieve common goals and form a sustainable brand. SOCIAL MEDIA MARKETING  - CREATED CORPORATE ACCOUNTS ON SOCIAL NETWORKS IN ONE FORMAT  - CREATED CONTENT: REPUTATIONAL, CALL-TO-ACTION, PROMOTIONAL, NEWS, COMMUNICATIVE  - SET UP TARGETED ADS ON FACEBOOK AND INSTAGRAM REPUTATION MARKETING Google My Business (+ Google Maps): updated information, optimized an account, posted photos and information post. Review platforms: registered the company on reliable sites, increased awareness. Dealt with negative results. REDESIGN OF THE MAIN WEBSITE  - SITE RESTRUCTURING.  - SET UP ADVERTISING CAMPAIGNS, SEO PROMOTION.  - THE TEAM CREATED AN ADAPTIVE DESIGN THAT TOOK INTO ACCOUNT THE REQUIREMENTS FOR EFFECTIVE PROMOTION.  - PREPARED THE WEBSITE FOR ADVERTISING AND SEO PROMOTION. YOUTUBE PROMOTION  - YOUTUBE CHANNEL PROMOTION STRATEGY  - HOME PAGE DESIGN AND OPTIMIZATION  - PLAYLIST CREATION AND OPTIMIZATION  - CONTENT PLANNING  - UPLOADED VIDEOS TO A CHANNEL  - PROMOTED VIDEO CLIPS WITH THE GOAL OF BRAND AWARENESS  - PERFORMANCE ANALYSIS AND PLANNING FOR THE NEXT PERIOD Read More

The Family-2 residential complex was built in the Gatnoye village, a settlement in the Kyiv region, which is located a few kilometers from the Odessa highway. The complex consists of 18 four-storey houses. The new building belongs to the “comfort” class, the houses are built of brick, which guarantees reliability and durability. There is a children’s playground, sports grounds and recreation areas, car parking, and commercial infrastructure on the first floors of the houses on the complex territory. GOALS Creating a sustainable brand in the real estate market in the Kyiv region, increasing the company’s turnover and expansion in other cities MARKETING STRATEGY ANALYSIS OF THE REAL ESTATE MARKET IN UKRAINE COMPETITOR ANALYSIS DEFINING THE BRAND’S TONE OF VOICE DEFINING A UNIQUE SELLING PROPOSITION CHOOSING THE PROMOTION CHANNELS MARKETING SUPPORT Dedicated project manager managed the entire team, so that both the client and the agency could achieve common goals and form a sustainable brand. CREATED A LANDING PAGE - Creating a website structure based on competitor analysis - Creating a responsive web design that ensures the correct display of the site on various devices - Creating an intuitive user interface - Web development - Seo optimization of each page under google search - Site preparation for promotion - Testing of all functionality REPUTATION MARKETING WORK WITH GOOGLE MY BUSINESS (GOOGLE MAPS): UPDATING INFORMATION, OPTIMIZING YOUR ACCOUNT, POSTING PHOTOS AND INFORMATIONAL POSTS WORKING WITH REVOCABLE PLATFORMS: REGISTERING A COMPANY ON RELIABLE SITES, INCREASING AWARENESS DEALT WITH NEGATIVE RESULTS TARGET PROMOTION - Formation of a strategy for targeting - Setting up and launching targeted advertising - A/B testing - Advertising analysis and reporting YOUTUBE PROMOTION CREATING A YOUTUBE CHANNEL PROMOTION STRATEGY FORMING THE YOUTUBE CHANNEL STRUCTURE CREATING TERMS OF REFERENCE FOR SHOOTING CONTENT WORKING WITH YOUTUBE BLOGGERS Read More