Country
State
Cities
Digital Marketing Agency - SEO, PPC, ASO
2015
$50 - $99/hr
10 - 49
Ukraine
ITForce is a leading digital marketing agency known for crafting tailored solutions for tech companies, ecommerce businesses, and global enterprises. With extensive expertise in both B2B and B2C markets, we empower service-driven firms and product-focused companies to achieve their goals. Our customized strategies align with each client’s unique objectives, delivering measurable success and long-term growth.
Our services are designed to meet the demands of the digital landscape, keeping clients competitive and ahead in their industries. These include:
What distinguishes ITForce is our dedication to personalization. We reject one-size-fits-all solutions, tailoring each service to our clients’ specific needs. A startup might focus on ASO to launch an app, while an established ecommerce brand scales sales with PPC. Our adaptability ensures optimal results.
Our team of seasoned experts blends creativity, analytics, and industry knowledge, staying current with trends like Google algorithm updates and new social media ad features. We prioritize transparency, providing clients with detailed reports and insights to track our impact.
ITForce is more than a service provider—we’re a strategic partner committed to driving success. Whether it’s helping a tech firm enter new markets, boosting an ecommerce venture’s revenue, or enhancing a global business’s online presence, we deliver meaningful outcomes. Our services fit together like puzzle pieces, crafted to propel clients toward their goals with confidence.
Explore ITForce office locations and service areas.
Peremogy 59 Kharkiv Kharkiv Ukraine 61000
+380443584800
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Explore ITForce's portfolio and selected projects.
The Mattino project began in May 2022, when the clothing brand approached ITForce for Google Ads setup. At the time, the site had an e-commerce block, but by mid-2022, the platform was replaced with a custom CMS, which lacked full e-commerce support. Due to this, transactions were tracked using a static conversion value, and product feed updates had to be done manually. Despite these limitations, the project has demonstrated notable performance results, proving the effectiveness of contextual advertising with proper configuration and ongoing optimization. About the Client Mattino is a Ukrainian apparel company launched in 2018, initially offering travel accessories like neck pillows and face masks. During the COVID-19 pandemic, the company shifted toward producing comfortable clothing with an emphasis on patriotic designs. With its own manufacturing, Mattino can quickly adapt to demand and customize offerings. Product range includes: Oversized T-shirts and sweatshirts Bodysuits, bombers, vests, and trousers Zip-up tops and long sleeves Caps and seasonal wear The client’s primary goal was increasing sales, with a target conversion cost of 250–300 UAH and an initial budget of 30,000 UAH/month, which scaled over time as the campaigns delivered results. Initial Setup and Campaigns Mattino had not previously used Google Ads but had experience with Facebook ads. ITForce started with: Search campaigns for the full catalog Shopping ads Remarketing We helped set up: A Google Ads account A Merchant Center for product ads Goal tracking via Google Analytics Early campaign adjustments included adding and excluding keywords, pausing ineffective products, setting up ad extensions, and creating custom audience segments. Technical and Strategic Features Because of the custom CMS, the product feed was not automatically updated. This limited full use of Google Shopping’s dynamic capabilities. Additionally, the e-commerce block was removed, so actions like “Add to Cart” and “Checkout” were tracked using static values. Still, campaigns using these static metrics provided valuable conversion insights, which allowed us to continuously optimize bidding strategies. Key optimization strategies included: Testing multiple Performance Max (PMax) campaigns Consolidating to a single PMax campaign for better ROI Creating a custom audience based on competitor data Launching a Discovery campaign (later paused due to low performance) By June 2023, we made GA4 conversions the primary metric and enhanced tracking across campaigns. Campaign Performance Conversions (May 2022 – October 2023): Total conversions: 9,791.98 Conversion rate: 3.9% Cost per conversion: 62.54 UAH PMax campaign: performed best with 60.18 UAH/conversion These numbers clearly outperform the client’s target cost of 250–300 UAH, indicating highly efficient campaign setup and optimization. Paid Channel Contribution (Jan–Oct 2023): 16,567 conversions from Paid Search, Shopping, and Cross-network These channels were the second-highest source of conversions Year-over-Year Results (October 2022 vs. October 2023) MetricChangeImpressions+4.26%Conversions+77.90%Conversion rate+59.28%Cost per conversion-36.74%Ad spend+12.48% Despite a modest increase in spend, the number of conversions nearly doubled and the cost per conversion significantly decreased, indicating smarter ad targeting and campaign structure. Cooperation and Flexibility Mattino's team remains engaged and open to expert guidance. The owner regularly implements recommendations, helping maintain campaign relevance and performance. The collaborative approach has been key to success. Future Plans Regular bid strategy audits and budget adjustments Refinement of negative/positive keyword lists Continued optimization of PMax campaigns Ongoing ad quality improvements Testing Demand Gen campaigns Monitoring and optimizing the Merchant Center feed Conclusion Despite the absence of full e-commerce tracking, the Mattino project achieved outstanding results through precise Google Ads campaign management. The client not only met but exceeded KPI goals, particularly in conversion cost and volume. The smart use of Performance Max, combined with tailored audience segments and responsive campaign management, helped the brand grow in one of Ukraine's most competitive industries. The project serves as a strong case study of how contextual advertising, even without advanced automation features, can drive sales efficiently when strategic setup and ongoing optimization are in place. Read More
Advertising & Marketing
$10001 to $50000 USD
59 weeks
In June 2022, the owner of the Derma Solution website approached ITForce via referral. Initially, the goal was to increase brand awareness using pay-per-click advertising. However, by August, the client also opted for search engine optimization (SEO) to gain long-term visibility and reduce reliance on paid ads. Derma Solution, based in Seoul, has operated in the aesthetic medicine niche since 2018. It sells high-quality skincare products like fillers and boosters, shipping globally through trusted services such as FedEx and EMS. The company caters to both B2B and B2C clients, partnering with brands like Neuramis, Chaeum, Dermalax, and Revolax. Key Challenges Lack of SEO Foundation The site had no previous SEO strategy. Our first step involved consultations to educate the client and align on SEO goals. YMYL & EEAT Compliance Medical content is subject to Google’s Your Money or Your Life (YMYL) and Experience, Expertise, Authoritativeness, and Trust (EEAT) standards. Google may penalize content related to prescription or injectable products. In early 2023, the client's Google Ads account was suspended due to these rules, making organic SEO even more critical. Competitive Niche Aesthetic medicine is competitive, with domains averaging 1–2 years in age, DR scores between 4.6 and 20, and 62–3,870 monthly visitors. Only one competitor had a blog—an opportunity for Derma Solution to lead with content. Strategy and Implementation SEO Foundation & Technical Fixes We began with a technical audit, which revealed: Sitemap and robots.txt issues HTTPS redirect problems Broken or junk pages Incorrect canonical and noindex tags Low loading speed and URL errors All issues were prioritized and passed to the developer, with many quickly resolved. Commercial & Usability Improvements Recommendations included: Clickable contact info Before/After photos Wishlist feature FAQ section Improved product cards and registration form We also conducted a usability audit and later implemented eCommerce tracking via Google Analytics 4 to monitor behavior and conversions. Semantic and Content Strategy We focused on low to mid-frequency keywords for individual product and brand pages, avoiding highly competitive category terms. Each month, we receive new product lists and conduct: Keyword research Meta tag creation Blog topic development Content creation for internal and external use The content workflow is a collaboration: the client writes or verifies content, and we handle SEO elements like metadata and semantic alignment. Link Building Strategy Due to the sensitive nature of the niche, many platforms refuse to host content. We overcame this by: Pre-selecting backup link platforms Following strict content guidelines (e.g., non-promotional, 1,000+ words) Customizing articles for each placement The strategy emphasized gradual growth, anchor text diversity, and domain quality, while sticking to the approved off-site budget. Results (August 2022 – October 2023) Keyword Rankings: 261 keywords ranked in the Top 10 (20% of tracked terms) 56 keywords rank in position 1 on Google 140 in Top 3, 3,628 projected traffic Average position: 9 Visibility score: 56.7 Four search features (e.g., related searches, images) Traffic & Conversions: +1,270% increase in monthly users (from 357 to 7,057) +14,342% increase in total conversions 53.73% of all conversions came from organic traffic 35.26% of total revenue came via SEO Backlink Profile: 155 referring domains Domain Rating: 19 Homepage Rating: 6 Focus on links from trusted, relevant websites Ongoing Work and Future Plans We recently integrated Hotjar to analyze user behavior via heatmaps and recordings. Based on insights, we continue to refine usability and engagement. Upcoming tasks include: Verifying fixes from the latest audits Expanding the blog and semantic core Ongoing content and metadata updates Continued backlink building and monitoring Optimizing new product pages Refining indexing and position tracking Conclusion Through a tailored SEO approach and close collaboration, Derma Solution transitioned from zero SEO presence to a competitive, high-ranking website in just one year. The combination of technical optimization, content strategy, and link building enabled significant growth in traffic, rankings, and conversions—even in a sensitive, highly regulated niche. Read More
Ongoing
The foundation of search engine optimization is the client’s website, which ultimately aims to generate sales. But before that, it’s essential to make sure potential clients can find the company online—not just through referrals, but through search engines. That’s where SEO comes into play: it helps attract a wider, relevant audience actively searching for specific services. The main SEO goal for this client was to reach the TOP 10 search results for commercial legal service queries related to IT businesses. This would drive targeted traffic and, ultimately, lead to more conversions. About the Client The client is a B2B legal firm that supports IT companies in Ukraine, Europe, and abroad. Their services include: Public Offer, Terms of Use, Privacy and Cookie Policies Software Development and Service Agreements NDA, NCA, IP Protection, Licensing, and Registration Dispute resolution, GDPR compliance, crypto regulation Tax audits, business structuring, and support for game development projects The collaboration began in September 2021, when the law firm’s owner reached out to ITForce after reading reviews on a service platform. Initial SEO Assessment At the start (August 2021), organic traffic was around 26 users/day. The site had visible attempts at SEO but also numerous technical issues. After a thorough audit, we identified: Errors in robots.txt and hreflang tags Duplicate pages and incorrect canonical tags Missing or poorly configured microdata Slow mobile load speed, 404 errors, unoptimized metadata Pagination issues, unfriendly URLs, image alt errors In collaboration with the client’s developer, we fixed critical issues within the first 2–3 months. Since SEO is ongoing, new technical challenges continue to be addressed. SEO Strategy: Limited Commercial Queries Legal SEO for IT is a narrow niche with few high-volume commercial queries like “IT lawyer” or “legal services for IT companies.” Competitor analysis confirmed the need to focus on informational queries through blog content. We worked on: Semantic core collection and clustering Creating and optimizing main service pages Updating existing blog content based on keywords Writing new blog posts with low-to-medium keyword difficulty Ensuring all metadata, URLs, and indexing were optimized As the blog grew, so did the site’s authority and trust. A section for media publications and case studies was also added to enhance credibility. Link Building and Content Expertise Due to the niche, link-building options were limited. The client had specific preferences about sources and content authorship, so we focused on white-hat methods, including: Crowd marketing Guest posting Carefully selected paid placements based on SEO and client criteria Articles were written or approved by the client, often featuring real-life legal cases, which helped demonstrate thought leadership. Monitoring and Results We continuously monitor: Technical health via ScreamingFrog Site errors and indexing through Google Search Console Rankings via SE Ranking Event tracking through Google Analytics 4 Organic traffic doubled: from 26 daily users in August 2021 to 49 in January 2023, despite a pause in March 2022 due to the war in Ukraine. Ranking Progress October 2021: 21 keywords in the TOP 10 Site visibility: 1% Avg. position: 53 January 2023: 618 keywords in the TOP 10 Site visibility: 13.6% Avg. position: 23 29 images ranked in Google Image Search The average ranking improved from 58 to 35 in Ukrainian and 36 to 19 in Russian. These are generalized averages; many key clusters are in the TOP 1–10. Content Strategy Effectiveness The blog became the main driver of organic traffic. Informational articles attracted visitors searching for legal guidance in IT, offering practical value and building trust. Summary of Results (Aug 2021 – Dec 2022) +138% traffic growth 111 referring domains 38 keywords in TOP-1 13.6% search visibility What’s Next The focus is now on enhancing the English version of the site, expanding semantics, and continuing link-building. Regular technical audits help the site stay aligned with search engine algorithm updates. This case shows how consistent, content-focused SEO with technical precision and client involvement can grow visibility—even in a competitive, narrow niche. Read More
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What services does ITForce offer?
ITForce provides a range of services, including software development, IT consulting, and project management.
Which industries does ITForce serve?
ITForce serves various industries, including finance, healthcare, and e-commerce.
Where is ITForce located?
ITForce has offices in Ukraine and other locations.
What technologies does ITForce specialize in?
ITForce specializes in technologies such as Java, .NET, and DevOps.
Does ITForce offer dedicated developers?
Yes, ITForce offers dedicated developers for clients' projects.
How can clients contact ITForce?
Clients can contact ITForce through the website's contact form or by phone.
What makes ITForce different?
ITForce's expertise in IT consulting and project management sets it apart from other companies.
What engagement models does ITForce offer?
ITForce offers various engagement models, including time and material and fixed price.
Does ITForce work with startups?
Yes, ITForce works with startups and provides them with tailored solutions.
Does ITForce serve enterprise clients?
Yes, ITForce serves enterprise clients and provides them with complex solutions.
Does ITForce provide maintenance and support?
Yes, ITForce provides maintenance and support services to its clients.
How long has ITForce been in business?
ITForce has been in business for over 15 years.
What is ITForce's development process?
ITForce's development process involves project planning, development, testing, and deployment.
Does ITForce have client testimonials?
Yes, ITForce has client testimonials and case studies on its website.
What certifications or partnerships does ITForce have?
ITForce has various certifications and partnerships, including ISO 27001 and AWS.
What types of projects has ITForce completed?
ITForce has completed various projects, including software development, IT consulting, and project management.
How can clients find out more about ITForce's services?
Clients can find out more about ITForce's services by visiting the website and contacting the company directly.
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