Johnston Marketing Group

URB New Mexico, a wholesale distributor specializing in disposable vapes and cartridges, sought to differentiate itself from its competitors in the dynamic cannabis industry. To achieve this, they focused on a comprehensive overhaul of their digital and physical marketing tools. Website Design & Development: We created a sleek, user-friendly website that not only highlights URB New Mexico’s products but also educates visitors about their unique value propositions. The website is designed to be visually appealing and functional, providing an optimal user experience. Print Marketing: Our team developed a series of print materials that reinforce the URB brand identity. These include brochures, business cards, and promotional items that are used in direct marketing and at trade events. Social Media Strategy and Content Creation: We developed a robust social media strategy that includes the creation and optimization of social media accounts, the production of high-quality videos, and the design of custom graphics. This comprehensive approach is designed to build brand awareness, engage with both existing and potential customers, and maintain a consistent and recognizable brand aesthetic across various platforms. Trade Show Booth Products: We designed and produced engaging booth displays and promotional products for trade shows. These materials are crafted to draw attention and effectively communicate the brand’s message in busy event environments. Email Signatures: Professional and branded email signatures were implemented for all company correspondence to maintain brand consistency and professionalism in every interaction. Through these targeted efforts, URB New Mexico has successfully set itself apart in a competitive market, enhancing its brand visibility and customer engagement. Check out their live website Read More

The WPB Watch Co website was significantly outdated, non-responsive, and lacking in crucial functionalities. Recognizing the need to enhance their online visibility and functionality, we embarked on a comprehensive overhaul aimed at not only refreshing their brand but also amplifying their stature in the luxury watch industry. This ambitious project involved the creation of 43 custom-designed web pages and the development of over 355 product pages, tailored to reflect the sophistication of WPB Watch Co’s offerings. We also undertook extensive work in various facets of digital marketing and content creation. We crafted a responsive and visually appealing website, integrating e-commerce functionalities to facilitate seamless online transactions. Our team designed print materials that align with the digital presence, developing a coherent social media strategy to enhance engagement. We produced high-quality videos for marketing and promotion, established and optimized social media profiles, and created compelling graphics for social media content. Additionally, we optimized bio links for better user engagement, conducted photo shoots to generate original content, and implemented strategic SEO practices to improve online visibility. Our technical SEO efforts enhanced the website’s technical framework to boost search rankings. We also targeted local audiences through tailored digital campaigns and designed conversion-optimized landing pages. Finally, we crafted and sent targeted email campaigns to nurture leads and boost sales. Through these diverse services, we aimed to ensure a smooth, delightful user experience that not only attracts but also retains a dedicated clientele. Read More