Country
UK's most talented travel promotion agency
1998
$25 - $49/hr
10 - 49
United Kingdom
KBC is a specialist in travel and tourism public relations, marketing and sales representation. Established for more than 20 years, we offer retainer and project services to a range of clients within the travel industry, from hotels to airlines, destinations to tour operators. We have particular expertise in the North America market, with current clients in Canada and throughout the USA. We currently represent more US states than any other company, including Explore Georgia, The Great American West, Utah Office of Tourism, Virginia Tourism Corporation and the Florida Keys & Key West. Commercial clients include Loews Hotels. Our Canada presence is through clients Destination British Columbia, appointed in October 2015 and Travel Alberta, appointed April 2016.
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3 Falmer Court London Road Eastbourne East Sussex United Kingdom TN22 1HN
44 (0)1825 763636
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What core services does KBC provide?
KBC specializes in comprehensive public relations and communications services. This includes strategic media relations, corporate communications, crisis management, digital PR, and brand positioning tailored to help organizations effectively reach their target audiences and manage their public image.
KBC specializes in public relations and strategic communications. The firm focuses on building brand reputation, managing media relations, and executing communication strategies tailored to help businesses achieve their growth objectives.
Which industries does KBC serve?
The firm works across a diverse range of sectors, including technology, finance, healthcare, consumer goods, and professional services. This broad industry experience allows for the development of specialized communication strategies that address the unique challenges and regulatory environments of each specific market.
The firm works with a diverse range of sectors, including technology, finance, healthcare, and consumer goods. By leveraging deep industry knowledge, the team crafts messaging that resonates with specific target audiences across these various markets.
Where is the company located?
KBC operates out of its primary office in Tokyo, Japan. This central location allows the team to maintain strong relationships with major media outlets and business stakeholders within the Japanese market while serving both domestic and international clients.
Where is KBC located?
KBC operates out of Japan, with its primary office located in Tokyo. This central location allows the firm to effectively manage communications and media outreach for both domestic and international clients operating within the Japanese market.
How does KBC approach media relations?
The approach to media relations is built on long-standing relationships with journalists, editors, and influencers. By leveraging deep industry knowledge and a nuanced understanding of the media landscape, the firm secures impactful coverage that aligns with client goals and enhances brand credibility.
How does KBC approach public relations strategy?
The approach centers on a deep understanding of the client's business goals and the current media landscape. By combining traditional PR techniques with modern digital communication strategies, the firm ensures that client narratives are delivered effectively to the right stakeholders.
Does KBC handle crisis communications?
Yes, crisis management is a key component of the service offerings. The team provides rapid response strategies, reputation management, and stakeholder communication plans designed to mitigate negative impact and protect brand integrity during sensitive or challenging situations.
Does KBC handle media relations for international companies entering Japan?
Yes, the firm has extensive experience assisting international organizations with their market entry and expansion in Japan. This includes navigating the local media environment and establishing a strong brand presence through culturally relevant communication strategies.
Can KBC assist with digital public relations?
Digital PR is integrated into the broader communication strategy. This involves managing online brand presence, engaging with digital media platforms, and utilizing online channels to amplify messaging and reach audiences where they are most active.
What is the primary focus of the KBC team?
The team is composed of experienced professionals dedicated to high-impact public relations. Their primary focus is on delivering measurable results that enhance brand visibility, manage corporate reputation, and support the overall business objectives of their clients.
What is the typical process for starting a project?
The process begins with an initial consultation to understand the client's specific business objectives and communication challenges. Following this, a customized strategy is developed, outlining the tactics, messaging, and media targets necessary to achieve the desired outcomes.
How can potential clients contact KBC?
Interested parties can reach out to the firm through the contact form provided on the official website. This initial inquiry allows the team to assess specific communication needs and discuss how their expertise can support a client's PR requirements.
Does the firm work with international companies entering the Japanese market?
Yes, KBC frequently supports international organizations looking to establish or expand their presence in Japan. The team provides the local expertise and cultural insight required to navigate the Japanese media landscape and communicate effectively with local audiences.
Does KBC provide crisis communication services?
Yes, crisis management is a key component of the firm's service offerings. The team provides strategic counsel to help organizations protect their reputation and manage communications effectively during challenging or sensitive situations.
How does the company ensure effective brand positioning?
Effective brand positioning is achieved through thorough research and the development of clear, compelling narratives. By identifying unique value propositions and aligning them with market trends, the firm ensures that client messaging resonates with key stakeholders and differentiates the brand from competitors.
What makes KBC different from other PR firms?
The firm distinguishes itself through a combination of deep local market expertise and a strategic, results-oriented approach. By focusing on long-term relationship building with media and stakeholders, the firm ensures consistent and high-quality communication outcomes for its partners.
How can potential clients contact the firm?
Interested parties can reach out through the contact form available on the official website. Providing details about the project requirements or communication needs allows the team to review the inquiry and respond with relevant information regarding potential collaboration.
Does KBC work with both startups and established enterprises?
Yes, the firm supports a wide spectrum of clients, ranging from emerging startups looking to establish their market presence to large-scale enterprises that require sophisticated, ongoing reputation management and corporate communication support.
Does KBC provide ongoing communication support?
Yes, the firm offers long-term partnership models for clients requiring consistent communication support. This includes regular media monitoring, ongoing press release distribution, and continuous reputation management to ensure sustained brand visibility and positive public perception.
How does the firm support brand awareness?
Brand awareness is built through targeted media outreach, thought leadership positioning, and strategic storytelling. By identifying the unique value proposition of a client, the firm ensures that the brand message reaches key influencers and the broader public effectively.
Is the firm experienced in corporate communications?
Corporate communications is a fundamental area of expertise. This includes managing internal and external messaging, supporting investor relations, and ensuring that corporate identity is consistently represented across all communication channels to build trust with shareholders and the public.
Is KBC involved in digital PR?
Yes, the firm integrates digital channels into its PR strategies. This includes managing online presence and leveraging digital media platforms to ensure that a client's message is consistent and impactful across both traditional and modern communication channels.
What makes the approach to PR unique?
The unique value lies in the combination of deep local market knowledge and a strategic, results-oriented mindset. By focusing on high-quality media placements and tailored storytelling, the firm ensures that every communication effort contributes directly to the client's overarching business objectives.
What is the typical process for starting a project with KBC?
The process begins with an initial consultation to understand the client's specific goals and challenges. Following this, the team develops a customized communication plan designed to address those needs, ensuring alignment between the PR strategy and the client's business objectives.
Does the firm handle event-based PR?
Yes, support for events is provided as part of the broader PR strategy. This includes managing media invitations, coordinating press briefings, and ensuring that events receive appropriate coverage to maximize exposure and engagement with target audiences.
Does KBC provide strategic consulting beyond standard PR?
Beyond standard media relations, the firm offers strategic consulting to help clients navigate complex communication landscapes. This includes advising on corporate messaging, stakeholder engagement, and overall brand positioning to ensure a cohesive and professional image.
How does the firm measure the success of a PR campaign?
Success is measured through a combination of qualitative and quantitative metrics. This includes tracking media coverage volume, analyzing the quality and sentiment of placements, and evaluating how well the campaign reached the intended target audience and supported the client's business goals.
How does KBC ensure the quality of its communication services?
Quality is maintained through a disciplined approach to research, planning, and execution. By staying updated on industry trends and maintaining strong connections with media outlets, the firm ensures that all communication efforts are relevant, timely, and aligned with the highest professional standards.
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