Lab Rabbit Studios

Pet Central Web Application Development Client: Pet Central Role: Web Development Year: 2024 Objective To develop the Pet Central Pet Match and Pet Directory Web Platform ? What we did The guys at pet central wanted to create an easier way fro Pet Shelters to manage the adoption of their pets, and for pet lovers to find an easy way to search for their perfect match, find relevant pet services in their area, receive discounts and manage their pets health information all on 1 platform. Created a multi-page, responsive web application Created a product backlog Broke down necessary features Setup the data schemas needed for each collection Wire-framed needed pages Setup automations Created custom logic for required pages Setup page SEO And... How Did We Do It? Tech Stack: Webflow, JS, Make.com, Brevo Made use of the CMS with additional custom Javascript and Automations Database was rebuilt, UI elements and design work was done, additional pages and functionality added.   Responsive: Fully responsive for mobile ? Results Product was successfully developed and delivered within the proposed timeline. Read More

Spot The Orange Van Campaign Client: Tito Electrical Role: Experiment Campaign Year: 2024 Objective To develop an idea for Tito Electrical to create a continuous growth fly wheel that can run over a long period of time and bring in recurring clients and revenue. What we did The team drives around in contracting vans all over the city and the western cape... moving billboards. So we decided to leverage that and make a campaign that would leverage the communities social media in an effort to get the word of Tito Electrical out there, at no additional cost! Created the plan of attack! Created the experiment hypothesis Created a brief for the designer to create guerrilla marketing assets based on the businesses branding Sprinkled a little bit of AI spice... Crafted an offer for customers that would take part in the offer Created a landing page that explained the offer and how to redeem Created ad collateral optimised for 3 channels Crafted the metrics we wanted to track Created ad creative and setup the ad campaign And... How Did We Do It? Channels: 5-7 channels targeted including Google ads, Facebook, Instagram, physical flyers, direct physical mail, and banners on the vans. How it works: The idea is that we provide the community with a mission. Find the Orange Van! If they find it, they must upload a picture of it to their social media (spreading the word to their audience) and they get a 20% discount on their next quotation or job. Targeting the physical channels were a key component to the campaign and how they work alongside the digital media. Results On-going campaign, results coming soon Read More

Client: Sync-In Role: Pre-Launch Campaign Year: 2024 Objective To find potential users who would be the ideal customer for a mobile co-parenting app and get them interested enough to pre-register to the application by signing up, in order for us to validate the value proposition, problem, customer and solution before we proceed with the development phase of the project. What we did We understood that we needed to validate demand for the applications value proposition and already acquire users before we even built anything. This would: Assist to validate market demand Decrease the risk of development Increase customer feedback loops Already have a list of users to launch to And... How Did We Do It? ?1. Deep Dive into Our Target Audience Defined WHO we were targeting. (To the detail of what toilet paper they use) Discovered their pain points and triggers to craft hypotheses we wanted to test. ? 2. Testing Ad Creatives and Copy Created 5 ad creatives evoking different emotions. Used consistent headlines and ad copy to focus on imagery. Shared ad budget evenly Ran the ads for 4 days and identified the top performer! ? Repeat the following steps with the winning ad creative, and now change up and test the ad copy for the best combo. ? 3. The Final Winning Ad Combined the top-performing creative + best headline + winning copy. We now deeply understand our audience's triggers and pain points AND we managed to acquire 200+ pre-registered users in under 2 weeks! ? Results We got over 200 pre-registered users in less than 2 weeks! ? We continued to burture them and get them into an online community up until the app launch Read More