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Where Growth Science meets Creative
<p></p><p>A Full-Funnel Growth Marketing Agency Bridging Growth Science and Creativity</p><p>At Lab Rabbit Studios, we scale brands by combining core branding foundations, rapid experimentation, killer creative, and out-of-the-box marketing tactics. Our approach maximizes revenue potential while eliminating guesswork.</p><p>What We Do</p><p>We identify the tactics, ads, channels, creative strategies, and approaches that deliver sustainable growth and maximize revenue.</p><p>How We Do It</p><p>By running rapid experiments across product and marketing throughout the entire customer lifecycle, we help businesses uncover the strategies that drive measurable results.</p><p>Why Choose Us?</p><p>Because we’re like the Swiss Army knife of growth marketing, but with lasers and AI. I may be bias, but here\'s why...</p><p></p><p>How we do it</p><p>We take a holistic approach to growth, seeing every opportunity through the lens of experimentation. By crafting a dynamic blend of marketing and product-led strategies, venture design, and channel exploration, we ensure that growth stems from an integrated, multi-faceted approach. Whether tackling individual tasks or managing your growth journey end-to-end, we adapt to your needs.</p>
$50 - $99/hr
2 - 9
South Africa
A Full-Funnel Growth Marketing Agency Bridging Growth Science and CreativityAt Lab Rabbit Studios, we scale brands by combining core branding foundations, rapid experimentation, killer creative, and out-of-the-box marketing tactics. Our approach maximizes revenue potential while eliminating guesswork.What We DoWe identify the tactics, ads, channels, creative strategies, and approaches that deliver sustainable growth and maximize revenue.How We Do ItBy running rapid experiments across product and marketing throughout the entire customer lifecycle, we help businesses uncover the strategies that drive measurable results.Why Choose Us?Because we’re like the Swiss Army knife of growth marketing, but with lasers and AI. I may be bias, but here's why...How we do itWe take a holistic approach to growth, seeing every opportunity through the lens of experimentation. By crafting a dynamic blend of...
6 Beach Road Cape Town Western Cape South Africa 7915
0795061826
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Booking Appointment Automation Client: Exploratory project Role: AI Automation Year: 2023 Objective An exploratory project with a car mechanic franchise where we explored potential solutions for automating their in-house operations and user experience in order to increase efficiency, customer satisfaction, increase Google reviews and decrease finger error. What we did A local car mechanic franchise wanted a way to improve internal operations and improve/automate user experience. We came up with an approach that utilised technology and AI to make their operations smoother. And... How Did We Do It Tech Stack: Twilio, make.com, OpenAI API, WhatsApp API, Brevo How it works: We automated the full user experience from a booking placed, to receiving a Google review. the workshop got notified of new bookings and could manage those booking requests, and the customer would receive timely SMS and WhatsApp notifications giving them updates on progress, also enabling the user to reply to the messages, resulting in different responses and actions taking place in the background. Booking Automation: Automated the process of a customer placing a booking for an appointment. This can be used in multiple different industries. For a barber, restaurant, mechanic, dentist, health practitioner, lawyer, etc. Results Prototype developed and working smoothly. Never launched to the public. Benefits: Increases show up rate Increase 5 star reviews Increase operational efficiency and decrease time wasted Better customer experience Increase data collection Increase loyalty Increase repeat bookings
Pet Central Web Application Development Client: Pet Central Role: Web Development Year: 2024 Objective To develop the Pet Central Pet Match and Pet Directory Web Platform What we did The guys at pet central wanted to create an easier way fro Pet Shelters to manage the adoption of their pets, and for pet lovers to find an easy way to search for their perfect match, find relevant pet services in their area, receive discounts and manage their pets health information all on 1 platform. Created a multi-page, responsive web application Created a product backlog Broke down necessary features Setup the data schemas needed for each collection Wire-framed needed pages Setup automations Created custom logic for required pages Setup page SEO And... How Did We Do It Tech Stack: Webflow, JS, Make.com, Brevo Made use of the CMS with additional custom Javascript and Automations Database was rebuilt, UI elements and design work was done, additional pages and functionality added. Responsive: Fully responsive for mobile Results Product was successfully developed and delivered within the proposed timeline.
Spot The Orange Van Campaign Client: Tito Electrical Role: Experiment Campaign Year: 2024 Objective To develop an idea for Tito Electrical to create a continuous growth fly wheel that can run over a long period of time and bring in recurring clients and revenue. What we did The team drives around in contracting vans all over the city and the western cape... moving billboards. So we decided to leverage that and make a campaign that would leverage the communities social media in an effort to get the word of Tito Electrical out there, at no additional cost! Created the plan of attack! Created the experiment hypothesis Created a brief for the designer to create guerrilla marketing assets based on the businesses branding Sprinkled a little bit of AI spice... Crafted an offer for customers that would take part in the offer Created a landing page that explained the offer and how to redeem Created ad collateral optimised for 3 channels Crafted the metrics we wanted to track Created ad creative and setup the ad campaign And... How Did We Do It Channels: 5-7 channels targeted including Google ads, Facebook, Instagram, physical flyers, direct physical mail, and banners on the vans. How it works: The idea is that we provide the community with a mission. Find the Orange Van! If they find it, they must upload a picture of it to their social media (spreading the word to their audience) and they get a 20% discount on their next quotation or job. Targeting the physical channels were a key component to the campaign and how they work alongside the digital media. Results On-going campaign, results coming soon
Client: Sync-In Role: Pre-Launch Campaign Year: 2024 Objective To find potential users who would be the ideal customer for a mobile co-parenting app and get them interested enough to pre-register to the application by signing up, in order for us to validate the value proposition, problem, customer and solution before we proceed with the development phase of the project. What we did We understood that we needed to validate demand for the applications value proposition and already acquire users before we even built anything. This would: Assist to validate market demand Decrease the risk of development Increase customer feedback loops Already have a list of users to launch to And... How Did We Do It 1. Deep Dive into Our Target Audience Defined WHO we were targeting. (To the detail of what toilet paper they use) Discovered their pain points and triggers to craft hypotheses we wanted to test. 2. Testing Ad Creatives and Copy Created 5 ad creatives evoking different emotions. Used consistent headlines and ad copy to focus on imagery. Shared ad budget evenly Ran the ads for 4 days and identified the top performer! Repeat the following steps with the winning ad creative, and now change up and test the ad copy for the best combo. 3. The Final Winning Ad Combined the top-performing creative + best headline + winning copy. We now deeply understand our audience's triggers and pain points AND we managed to acquire 200+ pre-registered users in under 2 weeks! Results We got over 200 pre-registered users in less than 2 weeks! We continued to burture them and get them into an online community up until the app launch
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