Lanternsol

After a year working together with SMRTFT, campaign optimization has been our main goal. We achieved a consistent 5-6x weekly ROAS. 4x-7.5x average ROAs for non-brand search campaigns. Consistent decrease on month-on-month Cost Per Acquisition. Continuous traffic quality improvement based on average page per session (+16.30%) and conversion rate (+121.77%) Despite iOS 14 Challenges, we helped SMRTFT acquire new customers profitably Average ROAs across campaigns 6.42x in-platform. We were able to scale our initial ad budget by 2.5x per month and maintain ROAs efficiently. Profitably acquiring new customers at scale with average ROAs of 4-6x +33% increase in conversion volume -17% decrease in cost per purchase (CPA) Implementing rapid creative testing to find what angles/messaging and creative formats work in order to scale our ad spend profitably Launching new a/b tests that alone have generated 6 figures in profitable revenue from FB/IG ads. With a combined approach to tackle on-page technical SEO to improve the way the website “talks” with Google and search engines, as well as shaping content creation, and getting backlinks for wider exposure. After one year of working together, we achieved a 146% increase in referring domains, 174% increase in organic Keywords, 8296.95% increase in organic traffic, Keywords in the top 10 ranking increased by 362.50% and it all lead to a 5.5x increase in Organic Revenue. Read More