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Brand names that win.
1982
$50 - $99/hr
10 - 49
United States
Since 1982, Lexicon Branding has created some of the world’s most successful brand names, including P&G’s Swiffer, Intel’s Pentium and Xeon chipsets, BlackBerry, Coca-Cola’s Dasani, Toyota’s Scion, General Motors’ OnStar, Apple’s PowerBook, and Subaru’s Outback. Lexicon is, arguably, the most inventive company in this category. Over $350 billion dollars of products have been sold that carry a Lexicon-created brand name. Lexicon has also become a leader in corporate branding: Tangerine, a rebrand of ING DIRECT, is now Canada’s largest online bank; Conversant, a rebrand of Mosaid, leads the field of intellectual property management; and in Texas, Aquacor has become the innovator in water purification systems.
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30 Liberty Ship Way Suite 3360 Sausalito California United States 94965
415-332-1811
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