Lexicon Branding

Brand names that win.

<p>Since 1982, Lexicon Branding has created some of the world’s most successful brand names, including P&amp;G’s Swiffer, Intel’s Pentium and Xeon chipsets, BlackBerry, Coca-Cola’s Dasani, Toyota’s Scion, General Motors’ OnStar, Apple’s PowerBook, and Subaru’s Outback. Lexicon is, arguably, the most inventive company in this category. Over $350 billion dollars of products have been sold that carry a Lexicon-created brand name. Lexicon has also become a leader in corporate branding: Tangerine, a rebrand of ING DIRECT, is now Canada’s largest online bank; Conversant, a rebrand of Mosaid, leads the field of intellectual property management; and in Texas, Aquacor has become the innovator in water purification systems.</p>

• Digital Marketing
• Advertising
• Other Services

$50 - $99/hr

10 - 49

United States