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VedraDental.COM: 11K organic clicks from Google per month Contents: Client - business profile and Technical SEO audit of a website Keywords and competition research Building a WordPress site Subsequent SEO optimization Achieved results Client - business profile and Technical SEO audit of a website A client sought us out to improve rankings and index key words important to the business in the dental niche. Dental holistic clinic 'Vedra Dental' has been developing its activities in the city of Sofia for years. The clinic has an excellent reputation (they won the WhatClinic Patient Service Award 2022 ) , but their online presence on Google needs improvement. Their website is not indexed in Google, and they want to change that. After conducting a comprehensive technical SEO audit, we identified numerous issues from content structure to website construction technology.  The client's website was built in PHP without any built-in SEO optimization capabilities. Other structural flaws from an SEO perspective: H1 tag in the header Service pages without a clear H text structure Unoptimized images Incorrect internal link organization, etc. Keywords and competition research We conducted a detailed keyword research related to the dental clinic's activities and main services. This allowed us to build a clear action plan (short-term and long-term goals) to achieve high positions in Google.  Equally important is competitive research. It gives us clarity about the type of content we are about to create. In addition, competitive analysis provides a tremendous amount of information in terms of the structure of the pages on the site. Building a WordPress site We come to a final decision to build the site on the WordPress platform in order to create better opportunities for SEO optimization in the future. On the other hand, we take into account the client's desire to preserve the vision of the site without changing it. The web design remains 100% identical to that of the old site.  More important is creating the foundations for search engine optimization, as this will lead to more traffic and therefore – inquiries and patients for the clinic. Subsequent SEO optimization The next few months after the new site is built, we are focusing on optimization and content. We are working hard to organize and enrich the information. We are strengthening the site with ON Page and OFF Page optimization while making the content as useful as possible for readers. We want our content to be completely necessary and comprehensive for the audience. Thanks to the work of specialized copywriters with a dental education, part of our team, we provide clear and valuable information with facts to our readers. Thus, they are satisfied with the information provided, and we are gradually rising in the Google rankings. Achieved results The SEO optimization of the new site is giving a strong response in the 5th month. The graph shows an increase in clicks from Google, and the positions lead us to the forefront for important keywords. We manage to rank 1st for the following keywords in the niche: Wisdom tooth extraction  Tooth root extraction Dental bridge placement Dental bridge  Dental bridge on front teeth Tooth abscess treatment price Tooth abscess treatment Tooth abscess in a child  These are just some of the keywords for which we are ranked first in the search engine.  When we took over the client, their website traffic was 25 people per month. Now we are achieving an incredible growth of 11,000 people organic traffic in 28 days, thanks to our up-to-date SEO practices. Our work on this project is an excellent example of effective online business development with reach to new customers. Read More

Oink.BG: 220K clicks in 28 days from Google Search for business directory Contents: What did we achieve with SEO optimization? Online platform Oink.BG A starting point for starting digital marketing and SEO Technical audit Keyword research, keyword mapping and SEO strategy development Improving On Page Factors Category optimization and creation of additional filters SEO Copywriting Link building Height achieved Online platform Oink.BG Oink.BG is one of the leading business information platforms in Bulgaria. It provides easy access for users to find local businesses (for services or products), and also allows them to leave reviews/ratings of the businesses they visit. The purpose of the business directory is to gather in one convenient place all established Bulgarian companies that are developing on the territory of our country. On the other hand, Oink.BG gives businesses the opportunity to register and present their activities on the platform. In this way, businesses receive publicity, and customers have the opportunity to choose from a rich list and vouch for a given business by leaving a reliable review after a visit. A starting point for starting digital marketing and SEO Oink.BG contacted us due to a need for digital development and reaching targeted organic traffic from national search engines. At this stage, their traffic does not exceed 3K clicks per month (for 198K impressions) from Google Search. In short: The site has significant potential for development in terms of the number of impressions (how many times Google has shown the site in Search Results for a given search). Technical audit We check the main and secondary technical SEO aspects of the website. They must comply with Google's requirements. We notice that the site needs improvements, especially for optimizing uploaded images. Images need to be in the correct web format and with a precisely defined size, which does not exceed 70 Kb (this directly affects the loading speed of the site). The tool for preparing a reliable SEO audit that we use in this case is Screaming Frog - SEO Spider . Finally, we provide the client with a comprehensive SEO audit document with instructions and specific requirements to properly implement the changes (with the help of their web developers). Keyword research, keyword mapping and SEO strategy development Researching keywords in the niche is essential for developing an SEO strategy to act on later. The research also includes researching competitor sites that are already ranking for important keywords in the niche. Keywords are the bridge between search and supply on the internet, especially in search engines like Google Search. We check the performance of these keywords through planning and research tools like Google Search Console, Google Keyword Planner, and Ubersuggest. In addition, we analyze the already created pages and categories on the site and notice a need to focus on actual search, as well as create new content and a filtering system for the categories. Keyword mapping is the process of clearly defining and linking each page of a website to short-tail and long-tail keywords. This provides additional clarity to visitors and search engines regarding the structure of the content on the platform. Improving On Page Factors On-page factors are components/elements of a website's pages that directly affect its ability to rank in Google. This type of optimization aims to cover a set of requirements that a website must meet in order to be in good standing for search engine rankings. Linkbox.BG's SEO specialists provide clear guidelines for improving these on-page factors. In fact, these improvements are dependent on each Google Search Core update for maximum efficiency and achieving the desired ranking results at this time. Category optimization and creation of additional filters The categorization of an online directory is one of the most important things, because they are the basis for reaching the desired content of users, and the clearly defined structure of our site for search engines depends on it. In addition, grouping keywords by category is one of our main goals. We are orienting our main categories and subcategories by keywords and introducing additional filters into the directory. These filters help to provide unambiguous and specific search results to site visitors. More relevant results enhance the UX experience of users on the platform, which is also important for Google. SEO Copywriting Our SEO strategy includes ideas for new content for a specific niche of the site, in this case – SEO copywriting for hotels. The structure of the new content is based on a proven methodology in SEO optimization. Read More

Connecto.BG: 700% Increase in Traffic Coming from Google's Organic SERP Contents: Achieved results: 700% more visitors Project information Comprehensive technical SEO audit Preparing an SEO strategy Implementation of SEO strategy and additional consultations Achieved results: 700% more visitors We achieved this phenomenal growth with just a technical audit and strategy. Of course, additional consultations with the client to ensure the proper implementation of the SEO strategy Project information Project: Connecto.BG Company activity: An online platform connecting clients with professionals/specialized companies based on their location. Getting started: May, 2024 Niche: Business platform Comprehensive technical SEO audit To lay the foundation for a successful SEO strategy for Connecto, the first step is a thorough technical SEO audit. With a focus on site performance, we analyzed various aspects of its structure and speed, as well as the indexing of pages in Google. We found technical obstacles to full indexing and top positions in the SERP. We found a major issue with dynamic location-based service pages. This turned out to be key when it came to content that Google considers relevant in the niche. Preparing an SEO strategy After the technical audit, we focus on keyword identification and competitive analysis to position Connecto at the top of the search engine. This phase involves developing a comprehensive SEO strategy with consistent and detailed improvements that need to be made to the site. Implementation of SEO strategy and additional consultations The implementation of the strategy includes implementing optimizations to the content structure and code of the site, as well as regular consultations with the Connecto.BG team. Through these consultations, we ensured the proper integration of the proposed improvements and successfully adapted them to the dynamic environment of the platform. Read More