Lit Collective

We started with the study of the NFT collection, which already had its branding well defined. Thus, understanding the client and its target audience, we started the development of a user interface aligned with the brand's visual identity and its purpose. During the process, we took into account the purpose of J0yRid3rs, which is innovative: people can collect a complete set of JRz and are not forced to choose, keep or trade, but keep access to the project. Thus, perfectly matching the concept of the collection, it has a daring aesthetic that attracts public attention for its aestethic Y2K. As it is an aesthetic that refers to websites from the 2000s, it was challenging to maintain good usability and at the same time be faithful to the aesthetic chosen by the client. However, we achieved a balance between the user experience and the user interface, which resulted in an intuitive and attractive website. The result of this incredible work is an extremely user-friendly, intuitive website that stays true to its Y2K aesthetic. The purpose of something innovative was executed, with the guarantee of a wonderful UX. Read More

We started by analyzing the target audience and the customer's needs in relation to the visual identity of their brand, so we could understand the path to be followed in terms of branding design, before starting the high fidelity for the website. Mugen already had a well-defined product concept, but there was no visual identity for the brand, nor an intuitive website for users to explore the product. The solution for the client was the development of a unique visual identity aligned with the exclusivity of the product and the application of this brand in a beautiful and intuitive website, so that its target audience can identify with the brand concept "decentralized, simple , and transparent financial tools". In this way, we apply our talent to develop a branding that is well oriented towards the brand's objectives, thinking carefully about its target audience, in a way that makes sense and fulfills the purpose. After this step, we apply the newly created visual identity to the website's UI design, developing an easy-to-use interface while maintaining the brand's beautiful aesthetic. The result was this beautiful visual identity developed taking into account the uniqueness of this product and its exclusivity for the target audience. With that, we applied branding to the website, which was developed following all steps of UX/UI design to make sure it's simple and easy for users to navigate through, as well as visually pleasing. Read More

The company, undergoing exponential growth, was looking to develop its team of webflow designers and developers to meet the growing demands arising from this new scenario. So, we started within that context to work on the UI design of new screens and implement them in webflow. Analyzing the pre-existing visual identity and making a study of competitors and target audience, we understand the needs of the company and what our role as designers and developers within the context in which we were inserted. So, we develop the best strategy to apply our talent to the required demands and make the experience and user interface even better. The process involves the creation of screens following all the steps of the UX/UI design and the subsequent development in Webflow, following the growing demands that arise daily. As a result, we are constantly innovating on ways to improve our delivery and maintain the high quality we offer, putting our best efforts and also providing real-time daily reports in order to keep us aligned with the ultimate goal. As a result, after studying and understanding the client, its values and target audience, we applied the visual identity in the creation of totally new screens for your product and faithfully implemented the design features and respective animations in Webflow. Thus, transforming the user experience into something intuitive, fast, easy and beautiful. Read More

We started the process by seeking to understand the market, aligning with the stakeholder team their business needs and using general analysis tools to understand from users what their needs would be. Edify's objective is to connect teachers to educational institutions in a practical and fast way, automating the registration process, facilitating the professionals' service to the demands of vacancies. However, the platform was not as intuitive and easy to use, which resulted in low levels of engagement among users. Through UX/UI Design processes, we define the points to be improved, with the exploration stage, competitive analysis, reviews, journey mapping and other stages that we insert according to the project needs. In this way, we make the experience more intuitive, simple and objective, prioritizing clarity in navigation and easy understanding for users. We test and validate our solution with stakeholders so that everything is aligned with the needs of the business, the market and the users so that it is as efficient as it is beautiful, thus achieving two important objectives: a beautiful user interface and excellent usability. The most modern, accessible, intuitive and beautiful is what we use as a basis for our projects. The result was the successful completion of all stages of UI Design, designing high fidelity products, design systems and advanced prototypes, presented together with Branding Design that was built to harmonize with the interface, so that all shades of all colors could be used for a better user experience on the EdifyOnline platform. Read More