Overview About Lollypop Design

Two of the world's largest telecom companies Vodafone & Idea merged to cater to the needs of 1 billion telecom users in India. This led to the evolution of a new brand VI, with a commitment to uplift & transform the telecom experience in India. Lollypop's biggest challenge was to understand the uncertain & volatile telecom market and its unique complexities, simplifying users' digital experience being a major one. A bad experience at any touch-point can cause customer attrition and thus loss of business. Our task was to overhaul the entire digital branding while glorifying the merger of the two global brands. It was imperative to craft a seamless digital experience through a mobile app that would enable a seamless transition of users from the existing apps of the two brands.