Magnon Prisma

Image Solutions for S. Venkatesh

Image Solutions for S. Venkatesh Transforming his audience perception with a fresh narrative The Mandate S. Venkatesh wanted to profile himself as an author as well as an investor, business leader, and inspirational speaker to cast out of single image recall. He wanted to move beyond the image of an author and establish thought leadership as a subject-matter expert in investment, business, and motivational space. Strategy We planned a sustained PR push in the media with the help of multiple publications across various channels through Earned, Owned & Paid Media . Our prime focus was to seed the investor and business leader profile in his author interviews and Executive Positioning across social media and radio channels. We carefully targeted media beyond Print and Digital such as Events, Literature Festivals, Podcasts, and Radio shows to reach a wider and more versatile audience base. We concentrated on building a social media audience base by utilizing the media coverage, podcasts, and interviews. The Impact An overwhelming response to the PR campaign was observed in the form of improved engagement and audience conversations on interactive platforms. His social media interactions have improved many folds and his public image took a versatile turn. Transforming audience perception with a fresh narrative. Versatile Media Approach Utilised PR practices like print, podcasts, digital coverage and many more to establish the author as a thought leader.