Overview About Marketing Intelligence

 Marketing Mix Modelling (MMM) is a solution to measure the ROI of marketing channels  and activities and to answer these questions. It enables advertisers to understand and quantify which activities actually drive incremental business results – be it investments into advertising channels like FB Ads, Google Ads, TikTok or TV, or other marketing + sales activities like promotions, pricing or free delivery. Use Budget Optimizer to find optimal channel spend levels for each channel, maximizing your sales or profit given the set budget (or additional constraints)