Mighty Digital

Uproad Growth Stack

Mighty Digital and Kapsch partnered in 2019 in pursuit of building a spin-off company called Uproad. Uproad’s mission is to deliver next-generation mobile tolling applications for the US consumer market (B2C). Based on GPS location tracking, the app provides a more modern and innovative user experience to calculate toll pricing, receive toll alerts and pay for tolls for any given route across the US. Uproad also serves the toll authorities by owning the customer relationship, de-risking the cost of transactions (leakage), providing more transparency and better customer support along the way. Mighty Digital is the lead growth agency in a multi-vendor/ multi-component structure addressing all the complexity of the data behind the product. Tolling is also a complex and fragmented industry, with unique business rules for each toll authority. Uproad has integrated with multiple toll authorities across the US to incorporate these business rules, logic, and transactional exchange and validation. We had the luxury of building a growth stack from Day 1, resulting in a state-of-art data platform we are proud of. What have we built: Raw data collection and instrumentation - clickstream data, marketing attribution Data warehouse and data engineering (more than 15 data sources of batch/real-time data nature) Business Intelligence and Reporting Data governance Analytics and Research aimed to improve product and operational KPIs Insights and data supplies to Executive, Product, Marketing, Operations, Support, Backend, Finance teams CCPA compliance engine (right to know/erase enforcement through the whole data stack). Stack: mParticle, Amplitude, Braze, Braze Currents, Fivetran, DBT, Redash, Google Big Query.