Mnet Llc

Brand site creation for edamame specialty store "EDAMA?Meee"

Overview: EDAMA Meee is the only edamame specialty store in Japan, located in Sanjo, Kyoto. MNET was in charge of creating a brand website for the store's opening. We aimed to create a casual impression that would make the store accessible to people of all ages and genders, and to improve the brand image. SCOPE: Direction/Wireframe/Design/Coding/Responsive/UI/UX design Casual design tone: Choose your favorite flavor and enjoy a stylish meal while walking around with 8 flavors of edamame, including not only the familiar salty taste but also Western and Japanese tastes such as wasabi and peperoncino, all in a new takeaway edamame experience. To express this, we proposed a simple design with a moss green color scheme that is typical of edamame. The packaging makes you want to take a photo the moment you hold it in your hand: MNET was involved in the development of the packaging as well as the creation of the brand website. We were in charge of everything from the design to the selection of the package shape and paper. We proposed developing a package that would look good in the SNS era and a catchy package design that could be held in one hand for ease of eating when taking out. We also laid out a checkered flavor notation as an accent to the design. This not only improved the visual design but also simplified the functional operation.