About Mtraction Enterprise

Affle’s mTraction Enterprise (mE) BU helps businesses go online through platform-based app development services that enable fast-growing startups & giant enterprises to solve complex business challenges through mobility solutions.

Affle, a global technology company headquartered in Singapore, has a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions, and transactions through relevant Mobile Advertising. The platform aims to increase returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud.

Affle India completed its IPO in India on 08.08.19 and now trades on the stock exchanges (BSE: 542752 & NSE: AFFLE). Affle Holdings is the Singapore-based promoter for Affle India, and its investors include Microsoft, D2C (An NTT DoCoMo subsidiary), Itochu, Bennett Coleman & Company (BCCL), amongst others.

Locations

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Headquarter
  • Location

    100 Pasir Panjang Road #06-07 Singapore Singapore Singapore Singapore 118518

  • Location

    +6589087518

Focus Area

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Mtraction Enterprise's Technical Expertise

iOS - iPhone 30%
Android 30%
Web Apps 20%
Hybrid 10%
React Native 10%

Focus Client

  • Small Business (<$100000) 25%
  • Medium Business ($100001 - $500000) 40%
  • Large Business (>$500000) 35%

Mtraction Enterprise's Industry Expertise

  • Education 20%
  • Financial & Payments 20%
  • Government 20%
  • Healthcare & Medical 10%
  • Hospitality 10%
  • Information Technology 10%
  • Retail 10%

Portfolio

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Mediaville Ltd. - Customs Declaration Application

Mediaville Ltd. collaborated with mTraction Enterprise to build a Customs Declaration App that streamlines the customs processes for travellers. The app facilitates travellers to submit the customs declaration of their purchased goods and items, pay via the app, keep track of declared items (purchases), add family members, and maintain a wallet, while the customs officer can scan QR code, check and verify the declaration, and provide their sign-off. This product is a collaboration with the Bermuda Government. Some key features of the app are: Declaration Management - Add, Remove & Delete User Wallet Payment Management - Cancellation & Refunds QR Code Scanner Analytics Dashboard Integration for Flight Details Face ID Recognition KYC Verification Read More

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Industry

Education

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Budget

$10001 to $50000 USD

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Timeline

74 weeks

Mediaville Ltd. - Customs Declaration Application

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