Overview About Multia Design

Multia was entrusted by Radix, the world’s second-largest domain registry, to reimagine the identity of one of its most joyful assets - .fun domains. The challenge? Build a brand that not only stands apart in the domain space but also embodies the true meaning of its name: joy, play, and boundless expression. What We Did: Branding We developed a vibrant, expressive identity system for DotFun — one that’s rooted in positivity and designed to be endlessly adaptable. The system includes playful color palettes, custom typography, dynamic layouts, and even original FUNMOJIS — visual assets that add a spark of personality across touchpoints. Content Strategy We crafted a messaging framework that balances energy with clarity. The brand voice is spirited yet purposeful, designed to resonate with a wide spectrum of businesses and creators who want their domain to say something extra. Website Design The new DotFun site is bold, fast, and fun - communicating value with clarity while showcasing the new brand identity in motion. Every scroll, interaction, and section reflects a sense of delight and digital confidence. The Result: A refreshed brand experience for .fun that repositions it as a leading choice for expressive, joyful digital identities - all wrapped in a system that scales with ease and delight.

For Kala Ghoda Café, an iconic café rooted in Mumbai’s art and culture district, we embarked on a thoughtful and strategic digital overhaul that honoured their artisanal legacy while embracing modernity. Our work focused on redefining their digital identity through a website that reflects their passion for conscious food, meaningful storytelling, and local sourcing. From crafting a minimal yet warm visual language to streamlining their content strategy and enhancing usability, we designed a website experience that feels like an extension of the café itself, grounded, intimate, and beautifully human.

Multia collaborated with Nutrahara to build a cohesive and authentic brand identity rooted in Ayurveda-inspired wellness. With a focus on crafting botanical supplements that offer anti-inflammatory, anti-oxidative, and anti-stress benefits, Nutrahara needed a visual and digital presence that reflected their commitment to holistic well-being. We developed a calming, nature-led brand language through thoughtful branding, earthy packaging design, and an intuitive, content-rich website that connects with health-conscious consumers. From strategy to execution, every element was designed to reflect trust, purity, and the science-backed traditions at the heart of Nutrahara.

Multia partnered with BattGenie to reimagine its brand identity and digital presence, aiming to simplify and effectively communicate its highly technical software-driven battery management solutions. The project involved deep research to understand BattGenie’s complex technology, followed by a meticulous content and design strategy to distill this complexity into clear, impactful messaging. Through collaborative workshops and iterative design, we developed a new brand identity, intuitive website structure, and compelling visual storytelling that made BattGenie’s innovation accessible to investors, stakeholders, and engineers alike. The outcome was a minimalistic, expressive digital experience that conveyed the brand’s vision and technological edge with clarity and elegance.

Ash & Maple is a technology-driven leadership solutions firm specializing in executive search, organizational strategy, and board consulting. With a mission to help organizations navigate leadership challenges, they needed a brand and digital presence that would reflect their expertise, credibility, and distinct value proposition. Challenges: Market Differentiation: In the highly competitive management consulting space, Ash & Maple needed to establish a unique and recognizable identity. Service Clarity: Their service offerings, though impactful, are complex and required clear, accessible communication. Professional Digital Presence: They lacked a cohesive, modern digital identity to reflect their high-level strategic work. Multia’s Solution: Brand Identity: We developed a refined, professional brand identity that mirrors Ash & Maple’s focus on innovation and leadership. Every visual and verbal element was crafted to reflect clarity, confidence, and sophistication. Website Design: We designed a clean, intuitive website that presents their services and values clearly. The interface allows users to easily understand the firm’s value and navigate through insights, offerings, and team expertise. Content Strategy: We created a focused content framework that tells Ash & Maple’s story effectively. By highlighting methodologies, success stories, and industry thought leadership, the content strategy positions them as experts in their field. Impact: Increased Credibility: A polished online presence reinforced trust and professionalism. Greater Engagement: Clear messaging improved visitor understanding and client inquiries. Stronger Brand Recall: A distinct visual identity helped Ash & Maple stand out and be remembered in a saturated market. This comprehensive branding and digital transformation enhanced Ash & Maple’s positioning as a trusted, future-focused consulting firm.

DimeTyd is an innovative fintech platform designed to help Amazon vendors recover lost profits caused by accounting discrepancies. Using a logic-based automated system, DimeTyd analyzes up to five years of financial data to identify and reclaim lost revenue. It also implements preventive tools to reduce future financial losses, ensuring sustained profitability. The Challenge As an emerging player in the fintech space, DimeTyd needed to carve out a distinct identity in a highly competitive market. The brand faced a dual challenge: Establishing credibility with investors to secure funding. Communicating value to Amazon marketplace vendors who needed clarity and confidence in DimeTyd’s offering. The absence of a unified brand presence, an engaging website, and a compelling pitch deck made it difficult to resonate with these key audiences. Our Approach Multia was brought in to shape the entire brand experience for DimeTyd—online and offline. Our goals included: Developing a modern, tech-forward brand identity Designing an intuitive SaaS platform interface Creating compelling investor pitch decks Building a clean, effective marketing website Ensuring visual and messaging consistency across all channels We focused on clarity, sophistication, and usability. The visual design used bold typography, minimal color palettes, and smart interface layouts to reflect DimeTyd’s analytical precision and technological innovation. The Outcome Multia delivered a seamless and powerful digital brand system. DimeTyd now stands as a trusted name in the global fintech space, with a strong digital presence, investor confidence, and a growing client base. The new branding and UX have significantly improved DimeTyd’s positioning in the market and helped establish them as thought leaders in financial recovery for Amazon vendors.

Elcom International, a leading provider of electromechanical and electronic components since 1981, partnered with Multia to streamline their brand identity and online presence. With a focus on clarity and impact, our team tackled the challenge of presenting complex industrial solutions to a diverse audience.  Through collaborative efforts, we transformed Elcom’s website into a user-friendly platform that effectively communicates their capabilities. By leveraging engaging visuals and clear messaging, we showcased Elcom’s commitment to providing powerful solutions for the industrial and renewable power sectors. We aimed to create a design for Elcom that is clean, modern, and timeless. For typography, we opted for a sleek look, choosing Nohemi for headings and Inter for body text. Both are sans-serif fonts, but Nohemi's distinct character sets it apart for headings.  The original Elcom color palette consisted of blue and white. To enhance the brand experience, we added a lighter shade of blue, a darker blue, neon green for contrast on dark backgrounds, and a light grey. A major highlight of the project was the "Product Finder" feature, a new functionality designed to help users filter and find products easily across Elcom’s diverse catalog. The implementation was a challenge, but our team succeeded in making it smooth and user-friendly.  Additionally, we crafted a unique B2C microsite for Elcom’s consumer product line, Powerstrip, to spotlight their direct-to-consumer offerings. With a tailored design, this microsite offers an engaging experience focused on Elcom's innovative products for home use.

When Battery Smart, India’s largest battery-swapping network for electric two- and three-wheelers, came to us, they had a clear vision: they wanted a website that was truly hatke—something different that would set them apart. This wasn’t just about putting together a few pages; it was about creating a digital experience that felt as unique as their mission to revolutionize EV adoption. We rolled up our sleeves and dove in. From the very first conversation, we knew this project would need a lot more than a typical approach. It meant designing custom illustrations—no shortcuts, no stock images. Each illustration had to tell a story, capturing the essence of what Battery Smart stands for. And we did just that, pouring in hours upon hours to make sure every visual felt right, every detail had a purpose. It wasn’t always easy—there were late nights, long calls, and plenty of back-and-forths to make sure the website matched their vision. But for us, that’s where the magic happens. We obsessed over each element, tweaking layouts, perfecting animations, and making sure that every click and scroll delivered an experience that felt seamless and engaging. And none of this would have been possible without Battery Smart’s constant feedback and valuable inputs. Their insights helped shape the website, ensuring that every element aligned with their goals and resonated with their audience. The result? A website that doesn’t just tell Battery Smart’s story—it shows it. It’s interactive, visually striking, and most importantly, it’s tailored to their unique needs. We’re proud of the end product, not just because it looks great, but because it reflects the hard work, the late-night edits, and the genuine passion we put into bringing Battery Smart’s vision to life.

Sunsure Energy is a leading renewable energy company offering full-spectrum services to help businesses transition to green energy. Despite their impressive capabilities, their previous website misrepresented them as a product-based manufacturer rather than the end-to-end service provider they truly are. This misalignment created confusion, diluted their brand message, and attracted low-quality leads. Our challenge was to reposition Sunsure Energy through a complete website overhaul, one that would clearly communicate their role as a strategic partner, not just a vendor. The old site lacked clarity, structure, and storytelling. Key messages about their consultative approach, technical expertise, and project execution were buried or missing, making it difficult for potential clients to understand the full scope of Sunsure’s value. We began by reworking the messaging framework, shifting the narrative from "what we make" to "what we enable." Our design focused on clean aesthetics, intuitive navigation, and a structured content flow that speaks directly to corporate decision-makers. Visual hierarchy was redefined with bold, benefit-led headlines and simplified user pathways. Interactive elements and motion graphics were used to explain complex processes, while real-world case studies and testimonials built trust and credibility. The result is a seamless digital experience that positions Sunsure Energy as a high-value partner in the renewable energy space - clear, confident, and compelling. This project is a strong example of how thoughtful UX, brand clarity, and design storytelling can align perception with purpose, and transform how a company connects with its audience.

TTRAA is a comprehensive, all-inclusive marketing platform designed specifically to meet the dynamic needs of businesses operating within the MENA (Middle East and North Africa) region. As a SaaS (Software-as-a-Service) product, it provides streamlined, intelligent solutions to brands, creators, and agencies aiming to make meaningful connections in a rapidly evolving digital landscape. What made our experience working with TTRAA truly distinctive was their fresh, deeply localized understanding of the social media marketing ecosystem in Saudi Arabia. Unlike many tech-first SaaS platforms that emphasize automation and efficiency, TTRAA came in with a bold perspective—one that emphasized empathy, storytelling, and emotional resonance. Their core belief was that marketing, at its heart, should always remain human. This philosophy became the foundation of the branding journey. One of the key creative challenges we faced was how to translate this vision into a visual identity that felt deeply rooted in local culture, while still appealing to a modern, tech-savvy audience. The idea was to build a brand that honored tradition and authenticity without compromising on innovation. This led us to explore the beauty of Arabic typography, an element that brought elegance, depth, and a sense of cultural pride into the visual language. The intricate curves, expressive ligatures, and rhythmic balance of Arabic calligraphy became integral in shaping a brand that was unmistakably regional yet universally relatable. At the heart of TTRAA’s brand identity lies the desert rose - a symbol that became the inspiration for the logo. In the vast, arid landscapes of Saudi Arabia, the desert rose grows resiliently, blooming where few others can. Much like this natural wonder, TTRAA is built to thrive in a competitive and often challenging market environment. The desert rose represents adaptability, strength, and organic growth - qualities that mirror TTRAA’s own journey. This metaphor wasn’t just symbolic; it encapsulated the brand’s ethos. TTRAA aims to empower brands, influencers, and marketers with tools that are not only cutting-edge but also rooted in storytelling, community, and creativity. The desert rose in the logo is more than just a visual element - it’s a story in itself, a narrative of evolution and sustainability. The color palette further amplifies this narrative. Each shade was chosen with intentionality, representing the brand’s multidimensional identity. The final identity is a fusion of heritage and modernity, intuition and data, form and function. It speaks to a new generation of marketers in the MENA region who are looking not just for tools, but for meaning - who want platforms that feel both intuitive and inspiring. Working with TTRAA was not just a design project - it was an exploration of culture, emotion, and vision. Together, we crafted a brand that doesn't just live in the digital space, but one that breathes, grows, and connects - just like the desert rose it was inspired by.

This brand identity project is for an interior design firm from India called Between Walls. Inspired by the illuminating charm of an enchanting chandelier and the earthy warmth of nature, we have artfully woven our concepts into the design to transform spaces into harmonious havens of sophistication and warmth. With warm, natural hues drawn from the world’s beauty, we infuse tranquility and cultural richness into the design language. Our elegant brand font adds a touch of sophistication, making each design an unforgettable experience of creativity and connection with nature.