Overview About Muraha

A new project that the MURAHA team has taken on is Torii sushi and Asian food delivery. The company was founded in early March 2024 in Odesa. And although the organization has just started to enter the market, it already covers the whole of Odesa through delivery services, which even old players in the same niche cannot boast of. Striving for rapid and stable development from the very beginning, as well as being in search of creative ideas, even before its official opening, the Torii brand immediately turned to MURAHA. Thus, our team started developing a social media marketing strategy for Torii sushi and Asian cuisine delivery from scratch. We started with a SWOT analysis of the organization and its activities to better understand what exactly we were working with. The menu was well developed, the staff was recruited, and all the steps to get started had already been completed. The main focus of the company is on sushi, although there are also other items available, such as soups, appetizers, and unique Asian desserts that can no longer be found in the city. After analyzing the strengths and weaknesses and looking for opportunities for further development, the MURAHA team began to collect information on Torii's main competitors in the local market. This allowed us to define Torii's strengths in even more detail, which further gave us more room for maneuver in implementing our ideas. Combining all the data with an understanding of our client's target audience, we began to develop a detailed plan. The task was to make the Torii brand recognizable and popular immediately after the official launch. We had to find a solution that would give us a loyal customer base from the very beginning.

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