Neenopal Inc.

Marketing Mix Modeling

Marketing mix modelling is statistical technique to determine decision making via evaluating effectiveness of marketing initiatives and thereby increasing ROI.It can be hence a key factor impacting success or failure of a product. By knowing details of impact of each marketing activity on sales it is easy to allocate resources to activities who will maximize the revenues & cut spending on activities who are not generating enough revenue Improve ROI on existing investments Understand which campaigns you are overspending / underspending Efficienly allocate marketing budgets A simulator was built in Power BI using which the Markteing Team could see the impact of sales by changing the spend on various marketing mediums. You can read more details here - https://www.neenopal.com/Marketing-Mix-Modeling.html