Netrocket

Niche: Textile retail. Promotion region: Germany. Goal: Increase organic traffic. We offered our client a website development strategy, which increased organic traffic by 40% over eight months. A client from Dortmund approached Netrocket to develop an online store in Germany to sell fabrics. Until then, most of the sales were made through third-party platforms, such as Etsy. The owners wanted to increase sales and reduce the commission costs of the intermediary platforms. Interestingly, the client had previously worked with several SEO companies, but such cooperation did not bring any results. Summary of Implemented Actions: Initially, the project was presented to us solely for the purpose of link promotion. But we also audited the site and content during the work process and gave our recommendations for improvement. We saw the potential for traffic growth in optimizing metadata and texts on category and filter pages. Read More

Website category: Women's Clothing Goal: Save traffic after moving the website to a new design Switching to a new design always involves the risk of losing conversions and a significant portion of traffic. Therefore, it is very important to approach the issue of redesign with all care: draw up a detailed working plan and strictly adhere to it. This is what we did while working on a client’s project. Stages of work: 1. Fixing site indicators. 2. Checking all technical and SEO parameters of the site. 3. Full technical audit of the new version of the website. Summary of Implemented Actions:   Based on the analysis and verification results, the documents with the main stats before the move were drawn up. There were made the technical tasks for correcting issues (as the result of the SEO audit) with the statuses for tasks, deadlines, and comments after double-check. In the first weeks after the transfer, we carried out daily monitoring of traffic, positions, tracking messages about new errors in the Google Search Console panel. One month after the move, the indicators for traffic, positions, clicks, impressions and CTR were taken again, and a comparison report was generated. Results It is impossible to completely eliminate the traffic drop and predict the search engine's reaction to the new design. But with a thoughtful approach, we managed to minimize risks and achieve a small increase in the number of visitors. Read More

Niche: Construction and renovation Purpose: Attract regional traffic from Google search to the website Promoting narrowly focused, regional sites is always a challenge for SEO, as there is intense competition for each keyword in the top ten. Therefore, when a company providing flat renovation services contacted us, we carefully analyzed the existing traffic and saw that more than 50% of users browse the site from mobile devices. Summary of Implemented Actions We decided to implement AMP pages in April 2020. We ensured that the download speed was very high. Results Currently, traffic to AMP pages accounts for 16% of the site's total traffic and 42% of free mobile traffic. Conclusions The introduction of AMP pages is an effective SEO method if a significant proportion of organic traffic to the website comes from mobile devices. Google gives AMP pages an advantage in ranking, and their high loading speed improves the user factor: the number of bounces decreases, and the number of viewed pages increases Read More

Topic: SaaS project Promotion region: USA Goal: To increase the number of visitors on the site at least 2 times. Stages of work: 1. Niche and competitor analysis. 2. Collecting keywords and creating an extended website structure. 3. Creation of new landing pages. 4. On-page optimization. 5. Content Marketing. 6. Link building. The main work on collecting keywords, drawing up the structure, and writing content was done in the first month of work. Then, all the forces were directed to link building. We analyzed the link profiles of the main competitors and built a strategy. We used different methods to get backlinks. After 2 months, we noticed that people started referring to the website in comparison articles. Thus, the link mass has increased and continues to grow organically. We also continue to work on the blog, which brings organic traffic to the site. Results: In 9 months, traffic increased from 8,000 users to 45,000 Read More

Our client, Svitlana Rabotenko, is a plastic surgeon with 15 years of experience and the author of unique techniques for performing breast enlargement operations in the Vidnova clinic. Our task was to attract potential clients to the event by launching the advertisement in a very short time and gathering the necessary number of visitors for the meeting. Immediately after we had launched the advertising campaign on Facebook / Instagram and Google, we faced the advertising blocking issue. What was the problem? The difficulty consisted of the peculiarity of the topic. Plastic surgery advertising is not banned, but Facebook’s rules and requirements exist. We started testing our assumptions: changed the text on the landing page and in the advertisement, tested various creative concepts, removed all words connected with surgery, operations and anaesthesia. As a result, this improved the coverage and the correct work of the advertising campaign. To improve the advertising effectiveness, we advised making a video invitation from the first-person perspective and launching the advertisement on YouTube. Such a method raised the trust of the TA. We analyzed the effectiveness of the advertising campaigns and decided to disable the lead-generating advertising and redirect the budget to the campaign for conversions on Facebook/Instagram, as it showed the best results. The advertising campaign yielded the desired number of meeting participants. After phone communication with interested individuals (leads obtained), clients immediately made appointments for a consult, which was the final target action of the organized event. The highest number of conversions was obtained, particularly from Facebook and Instagram. Read More