North Street

We partnered with Boston Trust & Investment Managment Company and Walden Asset Management to develop a visual identity system that brings the two practices together under a new Boston Trust Walden brand. Through close collaboration with the Boston Trust Walden team, North Street created a logo and tagline, along with a website, business cards, and marketing materials. Read More

Prescience Point is a private investment manager that exposes publicly traded companies engaged in corporate wrongdoing. Their findings take the form of extensive research reports that are published to their website and promoted through eblasts, social media, and televised media appearances. Historically their research has focused on B2B companies and, while impactful, rarely circulated beyond the investment community. A new investigative report on Kellogg’s meant that Prescience Point’s findings would be thrust into the public spotlight for the first time. The company recognized that their marketing materials needed to be both visually striking and consistent in order to appeal to a broader audience. Read More

Ruby-Collins is an award-winning design-build construction firm with more than six decades of experience and $1.2B in completed projects. Despite their experience and success, Ruby-Collins’ existing branding and marketing materials were dated and visually disjointed. The company required an identity refresh that accurately represented their heritage and expertise, and maintained visual consistency from their corporate headquarters to the job site. We modernized their logo into a distinctive design that looks and feels like a natural evolution of their existing branding. The old Ruby-Collins logo was limited in its applications, so we introduced a new “RC” logomark suited for everything from social media avatars to hard hats. The design system we constructed is a reflection of the work they perform — meticulous, utilitarian, and built to last. Read More