Country
State
Cities
Natural born interactive
2009
< $25/hr
10 - 49
France
Novelab creates interactive and immersive experiences and installations. Novelab mainly works in the areas of culture, entertainment and communication. We are a cross-over between a technological start-up and a content creator in the sense that most of our projects involve some degree of technology combined with a special care for narration and story developments. Novelab focuses on combining technology and meaningful stories to craft immersive and engaging experiences. Novelab develops original projects like TYPE:RIDER or the VR projects NOTES ON BLINDNESS & SPHERES. For such projects, we developed specific tools and technologies related to interactivity, sound and visuals. Novelab clients include companies such as Atlas V, Google, Oculus, Sony, Hermes or Publicis. Many Novelab projets have been selected and awarded at festivals such as Sundance (2016 & 2018), Tribeca Film Festival (2016, 2017 et 2018), Sheffield (2016 & 2017), Arles (2017), etc.
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12 rue de l’Ancienne Comédie Paris Paris France 75006
33 9 50 80 72 36
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What core services does Novelab provide?
The company specializes in immersive technology solutions, focusing primarily on virtual reality (VR), augmented reality (AR), and mixed reality (MR) experiences. They provide end-to-end production services, including creative concept development, technical design, and full-scale software development for interactive digital projects.
Which industries does the company serve?
The agency works across a diverse range of sectors, including culture, heritage, tourism, and corporate communications. They frequently collaborate with museums, cultural institutions, and brands looking to enhance visitor engagement or corporate storytelling through interactive digital installations and immersive media.
Where is the company based?
The headquarters are located in Paris, France. This central location serves as the hub for their creative and technical teams who manage projects for clients both locally and internationally.
What kind of technologies are used for development?
The team utilizes industry-standard game engines like Unity and Unreal Engine to build high-fidelity immersive experiences. They also integrate various hardware solutions, including VR headsets, motion tracking systems, and interactive projection setups, depending on the specific requirements of the project.
Does the company handle the creative side of projects?
Yes, creative direction is a fundamental part of their process. They offer comprehensive support that spans from the initial brainstorming and narrative design phases to the final artistic execution, ensuring that the technology aligns perfectly with the intended message or story.
Can the company assist with large-scale cultural exhibitions?
Absolutely. A significant portion of their portfolio involves working with museums and cultural heritage sites to create large-scale, interactive exhibitions. They have extensive experience in designing digital experiences that are suitable for public spaces and high-traffic visitor environments.
How does the development process typically work?
The process is highly collaborative and structured around the specific needs of each project. It typically begins with a discovery phase to define the goals, followed by prototyping, iterative development, and rigorous testing to ensure the final immersive experience is both technically stable and engaging for the end-user.
Is the company experienced in creating corporate training tools?
Yes, they develop immersive solutions for corporate environments, including training simulations and interactive presentations. These tools are designed to improve learning retention and provide a more impactful way for companies to communicate complex information to employees or stakeholders.
How can potential clients get in touch for a project?
Interested parties can reach out directly through the contact form available on the official website. Providing details about the project scope, objectives, and timeline helps the team assess how they can best contribute to the success of the initiative.
Does the agency work on international projects?
Yes, they operate on an international scale. While based in Paris, the team is equipped to manage and deliver immersive technology projects for clients located in various regions, maintaining high standards of communication and technical delivery regardless of geography.
What makes their approach to immersive media unique?
Their unique value lies in the fusion of artistic storytelling with advanced technical expertise. By focusing on the narrative impact of a project rather than just the technology itself, they ensure that every VR, AR, or MR experience serves a clear purpose and resonates with the audience.
Are they capable of handling custom hardware integration?
Yes, the technical team is proficient in integrating custom hardware solutions. Whether a project requires specific motion sensors, haptic feedback devices, or complex projection mapping setups, they have the technical knowledge to ensure seamless hardware and software synchronization.
Does the company provide support after the project is launched?
Maintenance and support are integral parts of their service offering. They understand that immersive installations often require ongoing technical monitoring to ensure consistent performance, especially in public-facing environments like museums or permanent corporate displays.
Can they help with the narrative design of an experience?
Narrative design is a core strength. They work closely with clients to craft compelling stories that are optimized for immersive formats, ensuring that the user journey within a virtual or augmented space is logical, engaging, and emotionally impactful.
Does the company have experience with interactive storytelling?
Interactive storytelling is at the heart of their work. They specialize in creating experiences where the user is an active participant, using techniques that allow for non-linear narratives and responsive environments that change based on user interaction.
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