Overview About Nudge Agency

The challenge: Bella Sleep helps customers achieve the perfect sleep with their groudbreaking sound wave technology. They approached Nudge for support across their advertising channels. Strategy and execution: Strategy: Finding the right growth channel can be exceptionally hard when launching a new business. Our goal was to capture customers with high intent in order to be as efficient as possible with every dollar spent.  Execution: We recgonised Google Ads as the perfect starting point to capture customers searching for exactly what we are offering. Over a series of consultations, we helped get the perfect Google Ads account setup. This included campaign strategy, budget, bid strategies and product optimisations. The Impact: Within the first weeks of launching we were able to find winning campaigns that drove an exceptionally high ROAS of 10x!  We’re only getting started and will continue to leverage high performing channels to grow Bella into a sleeping giant.  Over 10 live consultations and counting 3.5x average ROAS 1700+ product reviews 66% increase in website traffic 56% increase in orders All time high monthly revenue