Overview About Odyssey New Media

Who are Marval? Established since 1989, Marval Software (www.marval.co.uk) are acknowledged by both the ITSM industry and by its customers as being one of the best and most experienced Solutions Providers for IT Service Management. Marval deliver web-based ITIL® process compliant integrated IT Service Management software.  It also provides ITSM consultancy and ITSM education services. How We Helped Odyssey New Media has assisted Marval Software since 2010.  During this time we have helped Marval significantly improve its cross-channel marketing efforts. Odyssey has assisted Marval in improving the following core digital channels: Search marketing – SEO & PPC (as well as their Social Media). Analysis and consultancy on website development. Consultancy on website re-designs and re-development. Conversion Rate enhancement analysis and recommendations. The focus has been, and continues to be, on generating quality leads and enquiries throughout the website. Services Provided by Odyssey New Media: SEO Setup & Management PPC Setup & Management Social Media consultancy & training Website Design Consultancy Usability Consultancy Conversion Enhancement Consultancy Reporting & Analysis

Who are The Midcounties Co-operative Travel The Midcoutnies Co-operative are the largest independent UK co-operative. Their gross sales are in excess of £738 million. They cover a wide range of areas including West Midlands, Shropshire, Staffordshire, Oxfordshire, Gloucestershire, Buckinghamshire, Wiltshire and Worcestershire. How We Helped Odyssey New Media were asked to help Co-operative Travel (www.cooptravel.co.uk) improve their SEO efforts in order to maximise their organic search presence. A large part of our optimisation efforts involved completely re-writing and expanding their content,  In addition we have been involved in elements of Social Media, Online PR,  usability analysis and enhancement. The focus was to increase organic search traffic and online sales from organic search. Business Challenges & Goals: Primary goals included: Improve SEO efforts and increase organic search rankings Increase overall website traffic Increased online organic sales Secondary goals included: Increase brand awareness Increase organic search visibility Services Provided by Odyssey New Media: SEO Setup & Management SEO Content Development Social Media content generation Reporting & Analysis