On Page Xpert

The Challenge: Save the Music Foundation wanted to establish visibility to attract more donors and drive community engagement. The Solution: Victorious developed a content-focused SEO strategy to produce sustained traffic over time. The Results: Ranked #1 for its top-priority keyword, Save the Music increased organic traffic by 197% (YoY). Music is more than something to dance to. Save the Music supports the creativity and mental wellbeing of children nationwide through music education and school funding — none of which is possible without help from communities and donors. Then, along came COVID-19 and the already intensive tasks of fundraising and driving community engagement turned into especially difficult ones. To continue helping children reach their full potential, Save the Music knew visibility mattered now more than ever. The Results: The Top Spot for Priority Keyword “Music Foundation.” Save the Music achieved its primary campaign goal within the first six months of our partnership. A 197% increase in organic traffic (YoY). Search optimized content drove nearly twice the organic traffic to Save the Music’s website than in the previous year. 405 Top Three Keywords Save the Music earned 405 traffic-grabbing #1-3 positions for competitive, high-volume search terms. Read More