Paper Tiger

PSA: POWERHOUSE STRATEGIC COMMUNICATIONS AGENCY LAUNCHES AN INDUSTRY-DISRUPTING WEBSITE In the world of PR and communications, Cinch PR is lauded as a team that knows how to put their heads down, do the right work, and get the right results. Based in San Francisco but serving clients all over the world, the team at Cinch is renowned for their ability to make a splash, tell a story, and put the brands they work for on the map. It was high time they did the same for themselves, starting with a new, from-scratch website. They knew what they wanted and what they didn’t. They love custom imagery. They hate the color purple. We knew what to do. Cinch has been at the helm of some of the food, beverage, and hospitality industry’s biggest campaigns, so it was imperative that track record of success sat front and center. With a combination of custom imagery, graphics, and animations, our design team made it shine. Our dev team leaned on their Webflow expertise to bring the interactive elements of the site to life, making their web presence as powerful as the content they produce. Read More

A FRESH BURST OF ENERGY FOR THE NEW EVOLUTION OF WIRELESS CHARGING Resonant Link has a simple mission: to change the world, we’ve gotta keep it charged. With their proprietary technology that charges medical devices, industrial fleets, electric vehicles, and consumer electronics 5x faster than anything else on the market, they’re the ones ready to do it. But when you’ve got a handful of audiences that all want different things, it gets tricky to show each one how you can deliver. That’s where we came in. By starting with a smart content architecture that put Resonant Link’s value proposition at the forefront, any user can easily locate the benefits most valuable to them before they get half a scroll down the homepage. Our design team put together detailed graphics and animations that explain what makes being charged by Resonant Link different, highlighting the key innovations that set them apart from conventional charging. With easy access to request a demo and an oh-so-smooth navigation that makes getting where you need to go faster and easier (kind of like their charging capabilities), the result is a fully-loaded hub ready to convert. Read More