Overview About Percept Brand Design

Brand Identity Brand identity specialist, Percept, crafted the design to reflect Striive Care’s core values and positioning. The visual and verbal brand identity strikes a balance between professionalism and a personable, youthful energy. Focussing on a contemporary and accessible aesthetic, the design system for the brand identity makes for a welcoming and trustworthy brand presence across all touch-points. The refined strategic positioning and brand identity has helped Striive differentiate itself within the care sector, strengthening its ability to connect with young Australians and their support networks. Ultimately the brand expression has been executed across a wide variety of marketing communications, having been rolled out to assets such as their website, socials, advertising and promotional materials.