Country
State
Cities
It unites physical products
2012
< $25/hr
10 - 49
United States
Perch was founded in 2012 with a transformational vision for the physical retail industry – By overlaying digital experiences on top of physical products, retailers and brands can enrich the shopping experience, drive remarkable product conversion lift and surprise and delight their customers. The future of retail marketing is physically aware displays that sense what customers are doing, what products they are touching and deliver the right marketing message at the right point of the journey.
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149 West 36th St 12th Floor NYC New York United States 10018
12123346978
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What core services does Perch provide?
Perch specializes in creating interactive retail experiences. The company focuses on blending physical products with digital content through smart displays, touch-screen technology, and sensor-based systems that track customer interactions to drive engagement and sales.
Which industries does Perch serve?
The company primarily serves the retail industry. Its solutions are designed for brands and retailers looking to enhance in-store shopping experiences, increase product discovery, and bridge the gap between online and offline retail environments.
How does the interactive display technology work?
The technology uses sensors to detect when a customer picks up or interacts with a physical product. Once an item is lifted, the display automatically triggers relevant digital content, such as product details, videos, or reviews, providing an immersive experience for the shopper.
Can these interactive displays help track customer behavior?
Yes, the platform includes analytics capabilities. It tracks how often products are picked up, which items generate the most interest, and how long customers engage with specific content, providing actionable data to optimize store performance.
Is the platform suitable for enterprise-level retail?
The solutions are built to scale for enterprise retail environments. The technology is designed to be deployed across multiple store locations, allowing brands to manage content remotely and maintain consistent messaging across their entire retail footprint.
Does the company offer custom content creation?
Perch provides a comprehensive platform that includes content management tools. This allows brands to easily upload, manage, and update their digital media to ensure that the information displayed on the smart shelves remains current and relevant to ongoing marketing campaigns.
What is the primary benefit of using these interactive displays?
The main benefit is increased customer engagement and conversion. By providing instant digital information at the point of decision, the technology helps shoppers make informed choices, which often leads to higher sales and a more memorable brand experience.
How can a business get in touch to discuss a project?
Interested parties can contact the team directly through the website. There is a dedicated contact form available where businesses can submit their details and project inquiries to receive more information about implementing the technology.
Does the technology integrate with existing retail inventory?
The system is designed to work alongside physical retail inventory. By placing sensors on shelves or display tables, the technology recognizes the specific products being handled, allowing for seamless integration between the physical stock and the digital information presented to the customer.
Is the hardware provided by the company?
Perch offers a complete solution that includes the necessary hardware components, such as sensors and media players, alongside the software platform. This ensures that the interactive displays function reliably within a retail setting.
Can the content be updated remotely?
Yes, the platform features a cloud-based content management system. This allows store managers or marketing teams to update videos, images, and product information across all connected displays from a central location, ensuring consistency across different stores.
What kind of data analytics does the platform provide?
The platform provides detailed insights into product interaction rates. This includes metrics on pick-up frequency, dwell time, and content engagement, which helps retailers understand which products are capturing customer attention and which marketing strategies are most effective.
Does the company work with global brands?
The company has a track record of working with major brands and retailers. Its solutions are utilized by companies looking to modernize their physical retail presence and leverage data-driven insights to improve the in-store shopping experience.
Are the displays easy for customers to use?
The user experience is designed to be intuitive. Customers simply interact with the physical product as they normally would, and the display automatically responds, requiring no special training or complex actions from the shopper.
How does the technology improve the in-store experience?
It transforms static retail shelves into interactive hubs. By providing digital content like tutorials, social proof, or detailed specs at the exact moment a customer shows interest, it removes friction from the buying process and helps shoppers feel more confident in their purchase decisions.
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